Omnichannel Trade Marketing Leader

Reckitt Benckiser LLC; Barcelona; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading global health and hygiene company in Barcelona is seeking an experienced professional to lead Trade Marketing strategies across offline and online channels. The ideal candidate will have 4-5 years of experience in a similar role, preferably within FMCG or Pharma sectors, and be proficient in English and Spanish. Responsibilities include ensuring brand consistency, developing omnichannel business plans, and integrating digital strategies. This role offers a supportive work environment with benefits focused on personal and professional growth.

Servicios

Parental benefits

Employee Assistance Program

Life insurance

Short-term incentives

Formación

• 4/5 years of experience in a similar role.
• Experience in FMCG/Pharma companies preferred.
• Advanced level of English and Spanish.

Responsabilidades

• Lead the Trade Marketing strategy in offline and online channels.
• Ensure brand consistency across all consumer touchpoints.
• Integrate digital strategies into Trade Marketing initiatives.
• Analyze 4Ps across digital and physical channels.
• Design media plans in collaboration with agencies.
• Develop omnichannel business plans.
• Monitor digital and retail KPIs.
• Collaborate with sales teams to ensure account growth.
• Implement shopper marketing strategies in e-commerce.
• Manage brand presence in retail media platforms.

Conocimientos

Ecommerce

Analyzing sales data

Digital marketing expertise

Strategic thinking

Herramientas

MS Office

PPTX

Excel

SEO/SEM

programmatic advertising

social media platforms

Descripción del empleo

A leading global health and hygiene company in Barcelona is seeking an experienced professional to lead Trade Marketing strategies across offline and online channels. The ideal candidate will have 4-5 years of experience in a similar role, preferably within FMCG or Pharma sectors, and be proficient in English and Spanish. Responsibilities include ensuring brand consistency, developing omnichannel business plans, and integrating digital strategies. This role offers a supportive work environment with benefits focused on personal and professional growth.