Measurement Specialist: Server-Side Tagging & GA4 Expert

s360; Barcelona; On-site; EUR 55,000 - 90,000; Full time

Job summary

Join s360 in Barcelona as a Measurement Specialist, helping Nordic brands rely on accurate data for marketing decisions. You will work hands-on with server-side tagging, Consent Mode v2 and conversion APIs, in an international team across Denmark, Spain and beyond.

You’ll be the go-to person for troubleshooting tracking issues across GA4, Google Ads, Meta, and other platforms, owning implementations from start to finish and documenting them for cross-team use.

Qualifications

• Two+ years of hands-on experience with Google Tag Manager for the web.
• Solid experience configuring GA4, including ecommerce events and validation.
• Experience with server-side tagging and CMP integrations.
• Knowledge of Consent Mode v2 and privacy considerations.
• Experience with Google Ads and Meta conversion tracking, including Enhanced Conversions.

Responsibilities

• Troubleshooting: Find and fix tracking issues across Google Ads, GA4, Meta and other ad platforms for Danish clients.
• Implementation projects: Build and configure GA4 and Google Tag Manager setups, client-side and server-side, including Consent Mode v2, Enhanced Conversions and conversion APIs.
• dataLayer specifications: Write dataLayer specifications for client developers and validate their implementation before go-live.
• Quality assurance: Test every setup before handover so it passes Quality Assurance checks without rework.
• Documentation: Document each implementation so clients and colleagues can take it over without friction.
• Client contact: Answer client questions directly on the work you own, and keep the Danish Account lead updated on anything that affects the relationship.

Skills

GA4

Google Tag Manager

dataLayer

JavaScript

Consent Mode v2

Server-side tagging

Documentation

Ad platform tracking

Tools

Google Tag Manager

Google Cloud

Stape

Cookiebot

Cookie Information

Job description

Join s360 in Barcelona as a Measurement Specialist, helping Nordic brands rely on accurate data for marketing decisions. You will work hands-on with server-side tagging, Consent Mode v2 and conversion APIs, in an international team across Denmark, Spain and beyond.

You’ll be the go-to person for troubleshooting tracking issues across GA4, Google Ads, Meta, and other platforms, owning implementations from start to finish and documenting them for cross-team use.