Marketing Specialist - AI First

The Art Of Living In Spain; Murcia; On-site; EUR 32,000 - 52,000; Full time

Job summary

Taolis (The Art of Living in Spain) is seeking a Marketing Specialist who drives marketing using AI across content, campaigns, automation and video. You’ll lead AI-driven initiatives and help the team work smarter with Claude workflows.

You’ll manage content, paid media, email automation, SEO basics and interactive avatars to showcase Altaona Sports & Wellness Resort and international markets. This is an in-person role within Altaona offices.

Qualifications

• Previous experience in marketing and communication.
• Advanced use of Claude and generative AI, with real examples to show.
• Experience with interactive AI avatars and audiovisual production.
• Hands-on experience with HubSpot or CRMs, paid media, WordPress and Adobe.
• Basic knowledge of SEO, GEO and AEO.
• Strong copywriting and storytelling skills.
• Proactive, curious and able to manage several projects independently.

Responsibilities

• Content & branding: create on-brand content for web, social media, email and press using AI to research and adapt for international markets.
• Paid & social networks: manage campaigns on Meta, Google and LinkedIn Ads using AI to test and optimise results.
• Email & automation: design campaigns and lead-nurturing workflows in HubSpot and WhatsApp, and automate repetitive tasks with AI.
• SEO, GEO & AEO: improve visibility in search engines and keep the site up to date.
• Audiovisual & AI avatars: produce videos, tours and interactive profiles and build AI avatars to engage buyers.
• Data: track KPIs and turn insights into improvements with AI.
• AI culture: build Claude workflows and test new tools for the team.

Skills

Marketing experience

Claude / generative AI

AI avatars / audiovisual production

HubSpot / CRM

SEO basics

Copywriting

Project management

Tools

HubSpot

WordPress

Adobe

Google Ads

Meta Ads

Job description

Taolis (The Art of Living in Spain) develops and builds Altaona Sports & Wellness Resort, the closest resort to Murcia city. We’re a young, international and passionate team in a period of strong growth, with residential and hospitality projects in Altaona Resort.

The role

We’re looking for a multidisciplinary Marketing Specialist with an exceptional drive to use AI. You’ll cover every area of marketing, from content and campaigns to automation and video, and AI will be your main tool in all of them. You’ll also help the rest of the team work smarter with AI.

What you’ll do with AI

• Content & branding: create on-brand content for web, social media, email and press, using AI to research, write and adapt it for international markets.
• Paid & social networks: manage our different social accounts and campaigns on Meta, Google and LinkedIn Ads, among others, using AI to test posts/ads and optimise results.
• Email & automation: design campaigns and lead-nurturing workflows in HubSpot and WhatsApp, and automate repetitive tasks with AI.
• SEO, GEO & AEO: make Taolis visible on Google and in AI search engines, and keep our website up to date.
• Audiovisual & AI avatars: produce videos, reels, property tours and interactive profiles, and build interactive AI avatars that guide visitors, capture attention and generate buyer demand.
• Data: track KPIs and use AI to turn insights into concrete improvements.
• AI culture: build Claude workflows for the team and test new tools to improve the way we work.

What we’re looking for

• Previous experience in marketing and communication.
• Advanced use of Claude and generative AI, with real examples to show.
• Experience with interactive AI avatars and audiovisual production.
• Hands‑on experience with HubSpot or CRM's, paid media, WordPress and Adobe.
• Basic knowledge of SEO, GEO and AEO.
• Strong copywriting and storytelling skills.
• Proactive, curious and able to manage several projects independently.

What we offer

• A creative environment where AI is part of everyday work.
• Freedom to test new tools and shape how the company uses AI.
• Professional development in AI and digital marketing.
• Exciting real estate projects with an international team.

Important: this is a 100% in-person position, and your own vehicle is essential to reach our offices. We’ll only consider candidates who live within a 40-minute drive of Altaona Sports & Wellness Resort.