Marketing Specialist

DKSH Management Ltd.; Vega del Codorno; On-site; EUR 30,000 - 52,000; Full time

Job summary

DKSH is seeking a Marketing Specialist responsible for planning, executing, and optimizing marketing strategies that strengthen healthcare product visibility and brand presence. You will connect commercial, medical, and product teams through compliant campaigns that advance DKSH's Healthcare objectives.

You will plan multi‑channel campaigns across digital, social media, events, and print; develop targeted content for doctors, clinics, and patients; support medical education initiatives; and

Qualifications

• Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field.
• 2 to 3 years of marketing experience, preferably in healthcare.
• Strong understanding of healthcare marketing principles and regulations.
• Excellent communication and content-writing skills.
• Proficiency with MS Office tools.
• Fluency in local language with basic English proficiency.

Responsibilities

• Plan, execute, and optimize multi-channel marketing campaigns.
• Conduct market analysis, competitor research, and customer insights.
• Collaborate with sales, medical, and product teams to align strategies.
• Develop content for doctors, clinics, and patients within regulatory standards.
• Plan and deliver campaigns across digital, social, events, and print.
• Monitor and report on KPIs to maximize ROI.

Skills

Marketing strategy

Content writing

Project management

Cross-functional collaboration

MS Office

Languages: local + English

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Excel

PowerPoint

Word

Job description

About The Role

The Marketing Specialist is responsible for planning, executing, and optimizing marketing strategies that strengthen healthcare product visibility and brand presence in Laos. In this role, you will connect commercial, medical, and product teams through impactful, compliant campaigns that directly advance DKSH's Healthcare business objectives.

What You Will Deliver

• Drive the development and implementation of marketing plans that support product launches, services, and campaigns aligned with business priorities.
• Conduct market analysis, competitor research, and customer insights to uncover growth opportunities and inform strategic direction.
• Partner with cross-functional teams including sales, medical, and product to align marketing strategies and deliver unified business outcomes.
• Plan and execute multi-channel campaigns across digital, social media, events, and print to effectively reach and engage healthcare audiences.
• Monitor, optimize, and report on campaign performance against Key Performance Indicators (KPIs) to maximize return on investment and overall marketing effectiveness.
• Develop targeted content for healthcare audiences including doctors, clinics, and patients, producing materials such as brochures, presentations, and digital content in full compliance with healthcare regulations and company standards.
• Support medical education and awareness campaigns while upholding consistent brand identity across all materials and touchpoints.
• Plan and deliver medical conferences, seminars, workshops, and promotional events in close coordination with vendors, agencies, and partners.
• Administrative duties and coordination tasks as required.

What You Bring

• Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field.
• 2 to 3 years of marketing experience, preferably in the healthcare, pharmaceutical, or medical device industry.
• Strong understanding of healthcare marketing principles and industry regulations.
• Excellent communication and content-writing skills.
• Proven ability to manage multiple projects and meet competing deadlines.
• Proficiency in office productivity tools including Microsoft Excel, Word, and PowerPoint.
• Fluency in the local language with basic English proficiency, both written and spoken.

Why Join DKSH

At DKSH, we help companies grow in Asia and enable people to perform at their best. You will be part of an organization that values accountability, collaboration, and long-term partnerships. We offer a dynamic environment where your contributions are visible and where you can build a meaningful career in Marketing.