Marketing & Product Analyst

WIRIS; Barcelona; Híbrido; EUR 42.000 - 64.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working hours

Hybrid work environment

Private health insurance

Udemy Business access

Language courses (English, Spanish, or

Descripción de la vacante

WIRIS, a Barcelona-based software company, seeks a Marketing & Product Analyst to translate data into growth. You will shape how we acquire, engage, and convert users, collaborating with Product, Marketing, and Sales to inform strategic decisions with measurable business impact.

Join a role that bridges product and marketing, supports GTM initiatives, and drives dashboards and analytics across campaigns, product performance, and user behavior. Hybrid work in Barcelona with global collaboration.

Formación

• Bachelor’s degree in Business, Marketing, Data Analytics, Engineering, or a related field.
• 2-4 years of experience in digital marketing, marketing analytics, product analytics, growth, or similar roles.
• Experience working with digital marketing channels and campaign performance analysis.
• Familiarity with web analytics tools such as Google Analytics 4.
• Experience creating reports and dashboards using Tableau, Looker, Power BI, or similar tools.
• Basic SQL knowledge is a plus but not required.
• Interest in understanding user behavior and translating insights into business actions.
• Curiosity, analytical thinking, and a proactive mindset.
• Strong communication and collaboration skills.
• Fluency in Spanish and English

Responsabilidades

• Analyze marketing campaigns, acquisition channels, and user behavior to identify opportunities to improve lead generation, conversion, and engagement.
• Monitor and report on key marketing and product performance metrics using tools such as GA4, Tableau, or Looker.
• Support Product, Marketing, and Sales teams with insights and recommendations based on data.
• Help optimize user journeys and conversion funnels, identifying opportunities to improve the customer experience.
• Participate in A/B testing and experimentation initiatives to evaluate new ideas and improve performance.
• Build and maintain dashboards that provide visibility into campaign, product, and business performance.
• Collaborate with Product Managers and Marketing teams to understand user needs and support growth initiatives.
• Contribute to the definition and implementation of tracking and analytics best practices.

Conocimientos

Communication skills

Collaboration

Analytical thinking

Proactive mindset

Bilingual Spanish/English

Educación

Bachelor's degree in Business/Marketing/Data Analytics/Engineering

Herramientas

GA4

Tableau

Looker

Power BI

SQL basics

Descripción del empleo

If you are passionate about understanding user behavior, driving product growth, and working in a challenging, continuously learning environment, keep reading

We are WIRIS, a software development company headquartered in Barcelona, with an office in Long Beach, California. Our mission is to make people’s STEM work more meaningful. We develop tools for the education, scientific, and publishing communities, working with the biggest players like Google Workspace, Moodle, Blackboard, Canvas, and Microsoft Office. You can find us everywhere!

Don’t miss this exciting opportunity to contribute your experience as a Marketing & Product Analyst and help shape the future of WIRIS.

You’ll help translate data into growth by shaping how we acquire, engage, and convert users, contributing directly to the evolution of our products and go-to-market strategies. You will be working across Product, Marketing, and Sales to deliver actionable insights and inform key decisions with a clear understanding of business impact.

All our job offers are open to people with a disability certification.

WHAT WILL YOU DO?

• Analyze marketing campaigns, acquisition channels, and user behavior to identify opportunities to improve lead generation, conversion, and engagement.
• Monitor and report on key marketing and product performance metrics using tools such as GA4, Tableau, or Looker.
• Support Product, Marketing, and Sales teams with insights and recommendations based on data.
• Help optimize user journeys and conversion funnels, identifying opportunities to improve the customer experience.
• Participate in A/B testing and experimentation initiatives to evaluate new ideas and improve performance.
• Build and maintain dashboards that provide visibility into campaign, product, and business performance.
• Collaborate with Product Managers and Marketing teams to understand user needs and support growth initiatives.
• Contribute to the definition and implementation of tracking and analytics best practices.

WHAT WILL MAKE YOU SUCCEED IN THIS POSITION?

• Bachelor’s degree in Business, Marketing, Data Analytics, Engineering, or a related field.
• 2-4 years of experience in digital marketing, marketing analytics, product analytics, growth, or similar roles.
• Experience working with digital marketing channels and campaign performance analysis.
• Familiarity with web analytics tools such as Google Analytics 4.
• Experience creating reports and dashboards using Tableau, Looker, Power BI, or similar tools.
• Basic SQL knowledge is a plus but not required.
• Interest in understanding user behavior and translating insights into business actions.
• Curiosity, analytical thinking, and a proactive mindset.
• Strong communication and collaboration skills.
• Fluency in Spanish and English

WHAT DO WE OFFER YOU?

• Competitive salary + optional flex salary plan.
• Flexible working hours and a hybrid work environment.
• Private health insurance.
• Birthday day off, in addition to your vacation days off.
• Unlimited access to Udemy Business.
• In-house English, Spanish and Catalan lessons to improve your knowledge.
• A great work environment in Barcelona city center.
• Daily access to our assortment of office drinks and healthy snacks.

WHAT DO WE CARE ABOUT?

• People first: We are a people-oriented company.
• Contribution: We want to leave our mark.
• Courage: We are brave and determined.
• Leadership: We have the aspiration to transform.
• Wiris, where everyone matters, work is fun, and growth never ends.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant from underrepresented minorities, persons with disabilities, sexual minority groups, and other candidates who may contribute to the diversification and enrichment of ideas and perspectives.

Follow us on Instagram @lifeatwiris to get a sneak peek into our vibrant company culture!