Marketing Enablement Specialist

MioDottore; Barcelona; On-site; EUR 42,000 - 62,000; Full time

Benefits offered by this job

Healthcare insurance

Wellness programs

Flexible work hours

Job summary

Docplanner Group in Barcelona is seeking a Marketing Enablement Specialist to standardize global marketing processes and produce practical guidance for teams at scale. You will bridge strategy and execution, support new joiners and seasoned marketers, and empower the organization with accessible knowledge.

Experience with HubSpot is preferred, and clear, engaging writing is essential. Remote work options exist and local hubs in Barcelona provide collaboration opportunities.

Qualifications

• Degree in Marketing, Business, or related field.
• Experience leading trainings or serving as a go-to resource for colleagues.
• Strong writer and communicator who conveys topics clearly and engagingly.
• Ability to structure, simplify, and scale knowledge across teams.
• Curious, quick learner with strong business English.

Responsibilities

• Translate marketing processes into clear, actionable guidance via knowledge articles and learning materials.
• Maintain and update documentation, templates, and resources for consistency across markets.
• Create engaging content sharing best practices, frameworks, and productivity insights.
• Design and deliver structured learning programs for marketers.
• Support rollout of new processes and identify knowledge gaps with leaders.
• Train and optimize the internal chatbot for scalable self-serve knowledge access.

Skills

HubSpot

Training delivery

Content writing

Knowledge sharing

Business English

Education

Marketing or Business degree

Tools

HubSpot CRM

Job description

Company Description

At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.

Company Description

At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.

Learn more about our products here: pro.doctoralia.es

Why join us?

Real impact – We help doctors help patients. Your work truly makes a difference.

At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on.

Shape the future, sustain growth – Make a difference now and build for long-term success.

Job Description

The Marketing Enablement Specialist enables consistent, high-quality marketing execution by translating marketing processes, standards, and frameworks into clear, actionable guidance. This role supports the rollout and adoption of aligned global marketing processes, equipping marketers with the knowledge and tools they need to operate effectively at scale.

Acting as a bridge between global marketing strategy and day-to-day execution, the role supports both new joiners and experienced marketers by making information easy to navigate, practical to apply, and continuously evolving alongside the business.

This role is a strong fit for someone who has worked in marketing, has used HubSpot along the way (no technical/admin depth required), and genuinely enjoys being the person their team turns to for answers.

Key Responsibilities

• Translate marketing processes, standards, and frameworks into clear, actionable guidance through knowledge base articles and learning materials.
• Maintain, update, and improve documentation, templates, and learning resources to ensure relevance and consistency across markets.
• Create engaging content that shares best practices, frameworks, and productivity insights across marketing teams.
• Design, deliver, and continuously improve structured learning programs for new and existing marketers.
• Partner with marketing leaders to support the rollout and adoption of new or improved processes, and identify gaps.
• Train and optimize our internal chatbot to enable scalable, self-serve knowledge access through AI.
• Monitor HubSpot updates and marketing trends, and turn relevant info into guidance for the team.

Qualifications

Degree in Marketing, Business, or a related field.

Marketing Experience With Hands-on Use Of HubSpot Is Preferred

• Experience leading trainings or serving as a go-to resource for colleagues.
• A strong writer and communicator who enjoys content creation and can convey complex topics clearly, practically, and engagingly.
• Strong conceptual thinking and the ability to structure, simplify, and scale knowledge across diverse teams.
• Curious and eager to learn, with the ability to grasp new concepts quickly.
• Strong level of business English.

What To Expect From Our Hiring Process

1. Intro Chat – A first call with our Talent Partner Mariam Bokuchava to explore mutual fit around relevant skills, value alignment, and motivation.
2. Hiring Manager Interview – A deeper conversation about your background, aspirations, and experience with your potential manager in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too.
3. Final interview –
4. References & Offer! –

Why You’ll Love It Here

Global Benefits

• Healthcare insurance – so you can focus on what matters.
• Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
• Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.

Local Perks

Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.

Career Growth

We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.

A Truly Global Team

Work with talented people from all over the world in a diverse and inclusive environment.

Flexibility That Works for You

Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.

Please note: At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.

What We Believe In

Focus on results – we're here to make an impact.

Think like an owner – take responsibility, drive outcomes.

Keep it simple, keep it lean – smart solutions over complexity.

Be respectful and radically honest – openness builds trust.

Learn and be curious – growth is part of the job.

Don’t just take our word for it—check out our Glassdoor to hear what our people say!

We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.