Marketing & Content Manager

Punto Health; Cataluña; Presencial; EUR 45.000 - 60.000; Jornada completa

Descripción de la vacante

Punto Health is seeking a hands-on B2B Marketing Manager to catalyse our growth across Spain and the UK. You’ll turn clinical, product and commercial activity into campaigns reaching target organisations and generating conversations.

You’ll work with the CEO and cross-functional teams on campaigns, CRM, events, LinkedIn, website content and product launches while also helping to grow consumer-facing presence around cognitive health and ageing.

Formación

• 2–4 years of experience in B2B marketing, digital marketing, growth, content marketing or a related role.
• Experience planning and executing B2B marketing campaigns, including CRM, email and lead-generation workflows.
• Strong writing, messaging and storytelling in English and Spanish; Catalan would be a plus.

Responsabilidades

• Own and execute Punto’s B2B marketing plan across Spain and the UK.
• Plan campaigns for hospitals, healthcare organisations and partners.
• Generate awareness, leads, demo requests and commercial conversations.
• Coordinate content across LinkedIn, Instagram, email and other channels.
• Track campaign performance and marketing-generated opportunities.

Conocimientos

B2B marketing

Digital marketing

Growth marketing

Content marketing

Herramientas

HubSpot

Salesforce

Mailchimp

Descripción del empleo

About Punto Health

Punto Health is building a new model for continuous cognitive care.

We connect what happens in healthcare settings with what happens in everyday life, helping people access personalised cognitive support while giving healthcare and care teams better tools and insight over time.

We work across Spain and the UK with hospitals, healthcare organisations, home care providers, care homes and research partners.

We’re entering an exciting new stage, with growing commercial activity, major product developments and a new brand and product experience launching this autumn.

B2B Marketing Manager

We’re looking for a B2B Marketing Manager to help us grow our audience and generate commercial opportunities across Spain and the UK.

We’re looking for a hands‑on marketer who can turn Punto’s clinical, product and commercial activity into campaigns that reach the right organisations and generate real conversations.

You’ll work closely with our CEO and our commercial, clinical and product teams across B2B campaigns, CRM, email, events, LinkedIn, website content and product launches.

B2B marketing will be the core of the role, but you’ll also help build our consumer-facing presence around cognitive health and ageing, including launching and growing our Instagram community.

What you’ll do

• Own and execute Punto’s B2B marketing plan across Spain and the UK


• Plan campaigns for hospitals, healthcare organisations, home care providers, care homes and other partners


• Generate awareness, leads, demo requests and commercial conversations


• Work with the commercial team on priority audiences, messaging and campaigns


• Manage HubSpot campaigns, newsletters, email journeys, landing pages, forms and lead segmentation


• Support events, conferences, partnerships and product launches


• Create and coordinate content across LinkedIn, Instagram, email and other channels


• Launch and grow our Instagram presence, including Reels, Stories and community engagement


• Turn product developments, research, clinical collaborations, user stories and milestones into engaging content


• Track campaign performance, audience growth, leads and marketing-generated opportunities

What we’re looking for

You’ll probably have around 2 to 4 years of experience in B2B marketing, digital marketing, growth, content marketing or a related role. We’re also open to someone earlier in their career who can show strong work, commercial thinking and initiative.

You should have:

• Experience planning and executing B2B marketing campaigns, including CRM, email and lead-generation workflows


• A good understanding of how marketing supports pipeline and commercial growth


• Experience with HubSpot, Salesforce, Mailchimp or another CRM or marketing automation platform


• Strong writing, messaging and storytelling skills in English and Spanish, ideally also Catalan


• Experience creating content for digital channels


• A good understanding of LinkedIn as a B2B channel and Instagram as a consumer/community channel


• Comfort working across both B2B and consumer audiences


• A data-driven, proactive and hands‑on approach

Nice to have

• Experience in healthcare, healthtech, ageing, care or wellness


• Startup or fast-growth experience
  
• Events or field marketing experience


• Experience with Canva, Figma, short‑form video or social content

Why join Punto?

You’ll be joining at an exciting moment as Punto expands its work with healthcare and care organisations and prepares to launch a major evolution of our brand and product experience.

As our first dedicated marketing hire, you’ll have the opportunity to help build the marketing function from an early stage and have a visible impact on how Punto grows across Spain and the UK.

You’ll also help us shape a more human, accessible and ambitious conversation around cognitive health and ageing.