Marketing Consultant

SITA; Madrid; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A leading global technology company seeks a Campaign Specialist in Madrid to lead integrated marketing campaigns for its Airports Business Unit. This role requires over 7 years of B2B marketing experience, focusing on campaign management and demand generation. Candidates should have a strong track record in planning and executing successful campaigns, excellent project management skills, and a deep understanding of digital marketing tools. The ideal candidate will develop innovative strategies to enhance SITA's brand awareness and market presence in the air travel industry.

Servicios

Flexible work options

Professional development

Competitive benefits

Formación

• 7+ years of experience in B2B marketing, especially in campaign management.
• Experience with leading brands in technology or aviation industries.
• Proven track record of successful marketing campaigns.

Responsabilidades

• Develop and own the global campaign strategy for the Airports BU.
• Execute end-to-end marketing campaigns across digital and offline channels.
• Drive demand generation and nurture leads for sales pipelines.
• Manage campaign budgets and performance metrics.

Conocimientos

B2B marketing

Campaign management

Demand generation

Project management

Digital marketing

Stakeholder management

Creative thinking

Educación

Degree in Marketing or related field

Herramientas

Google Analytics

Salesforce Marketing Cloud

Marketo

Descripción del empleo

Overview

WELCOME TO SITA

At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry.

We are in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting‑edge tech to keep operations running like clockwork. We are proud to be recognized as a Great Place to Work® by 79% of our employees and certified in most of our growing locations. Here, we feel empowered, supported, and inspired to grow.

Are you ready to love your job?

The adventure begins right here, with you, at SITA.

About the Role and the Team

This role is the global lead for marketing campaigns activity in SITA’s Airports Business Unit.

Reporting to the Head of Airports Marketing, you will plan, develop, and deliver integrated campaigns that drive increased awareness of SITA and its latest developments and best‑in‑class products within the Airport Technology sector. You will build top‑of‑funnel engagement and demand generation on a global scale.

As a bridge between the Airport Business Unit (BU), Central Marketing, and in‑market (GEO) Marketing teams, you will help deliver the Airport BU’s growth goals while ensuring campaigns align with SITA’s strategic aim for the sector and are executed to best‑in‑class B2B technology marketing standards.

In this strategic position you will design innovative, multi‑channel campaigns using paid, earned, and owned media across digital and traditional channels. You will maintain SITA’s marketing leadership while generating Marketing Qualified Leads (MQLs) for airport solutions and coordinating closely with GEO marketing teams (APAC, MEA, EURO, AMER) and BU Solution Specialists (SST) to nurture leads, converting awareness and interest into a tangible pipeline of leads for the GEOs to ultimately progress into new and increased revenue (MQL to SQL conversion).

Collaboration is critical: success in this role means working hand‑in‑hand with BU portfolio teams, GEO marketing, and Central Marketing functions (brand, content, digital) to ensure campaigns resonate globally while meeting specific, measurable needs.

This role carries full ownership of the campaign lifecycle from concept through launch, measurement, and optimization.

As the dedicated campaigns specialist within the Airports BU Marketing team, you will shape how SITA engages the airport industry market, positioning new product innovations, building thought leadership on airport technology trends, and driving lead generation to fill the sales pipeline. Your campaigns will influence SITA’s growth in the Airports sector and help maintain its reputation as an industry leader.

What You Will Do

• Campaign Strategy & Planning: Develop and own the global campaign strategy for the Airports BU, focusing on industry‑wide awareness and demand generation. Identify key themes (e.g., Airports Innovation, new product launches, thought leadership topics) and plan targeted campaigns to build top‑of‑funnel awareness and reputation for SITA in the airport technology space. Ensure each campaign has clear objectives, defined target audiences, and established success metrics.
• Integrated Campaign Execution: Execute end‑to‑end marketing campaigns across digital (web, email, social media, search, webinars) and offline (industry events, print, PR) channels using paid, owned, and earned media. Coordinate with Central Marketing for assets and channels under central control (corporate website, marketing automation platform, social media). Manage the creation of compelling content (videos, infographics, white papers, case studies) and a timeline of tactical activities that maximize reach and impact.
• Demand Generation & Lead Management: Drive early intent lead generation and nurturing as a core outcome of campaigns. Work closely with GEO teams to create global campaigns, identify early engagement, and generate MQLs to support sales pipelines. Capture, track, and qualify leads from campaigns, hand off qualified leads and buying signal insights to GEO teams and SSTs for follow‑up. Monitor the funnel progression (MQL to SQL conversion) and collaborate with Sales Operations to improve lead quality and conversion rates.
• Budget & Agency Management: Own the campaign budget and manage external agencies or vendors involved in execution. Plan and allocate budgets across campaigns and channels, negotiate with agencies, ensure deliverables meet quality standards and timelines, and benchmark performance to ensure SITA’s marketing investments yield strong returns.
• Performance Measurement & Reporting: Define KPIs for each campaign and regularly report on results. Track metrics such as leads generated, conversion rates, engagement metrics, and contributions to the pipeline and revenue. Use analytics tools and dashboards to monitor performance in real‑time and post‑campaign, providing insight, analysis, and a clear read‑out to stakeholders.
• Cross‑Functional Collaboration: Serve as the central point of coordination for Airports BU campaigns, liaising with Product Marketing, GEO Marketing, and Central Marketing functions (brand & communications, internal studio, digital marketing). Ensure that campaigns align with corporate brand guidelines and leverage enterprise tools effectively.
• Thought Leadership & Content Development: Contribute to SITA’s position as a thought leader in airport technology by collaborating with Corporate Communications and Research teams to promote research and align campaign themes with major content pieces. Use thought leadership content to engage senior industry stakeholders and support industry events and PR opportunities.
• Continuous Improvement & Innovation: Stay abreast of technology and B2B marketing best practices. Pilot new approaches and tools, such as account‑based marketing tactics, personalization using data/AI, or creative uses of social media to keep SITA’s campaigns at the cutting edge. Emphasize an innovation‑focused, data‑driven, iterative approach—test and learn, then scale up what works.

KPIs and Success Metrics

Success in this role will be measured through key performance indicators reflecting both demand generation outcomes and brand impact, benchmarked against industry best‑in‑class standards for B2B tech marketing in the aviation sector.

Key KPIs include maintaining category‑leading brand perception in the airports sector, Product/Solution Marketing‑qualified leads generated, conversion rate from MQL to Sales Qualified Lead, and Return on Marketing Investment (ROMI). Additional metrics include campaign engagement metrics (click‑through rates, content downloads, event participation), marketing automation metrics (email open rates, landing page conversion rates), and influence on deals won and revenue from campaign‑sourced leads. The number of campaigns delivered on time and within budget is a basic performance expectation. Real‑time monitoring and quarterly performance reviews will evaluate these metrics.

Qualifications

• 7+ years of experience in B2B marketing, with a significant focus on campaign management and demand generation. Experience in the technology sector is preferred, ideally in aviation, airport technology, telecom/IT, or a similar fast‑paced B2B environment where multi‑channel campaigns and solution selling are the norm.
• Experience at or working with leading and innovative brands is a strong plus.
• Proven track record of planning and executing successful marketing campaigns that delivered measurable results. The ideal candidate can share examples of campaigns they’ve led and be able to explain objectives, channels used, results achieved, and optimizations performed.
• Experience in global or multi‑region campaigns is highly desirable.
• Strategic marketing skills: deep understanding of the B2B marketing funnel and modern demand generation strategies. Able to craft compelling value propositions and messaging for technical products at different funnel stages.
• Content marketing and thought‑leadership development experience to support brand credibility.
• Excellent project management skills for end‑to‑end campaign execution, managing timelines, budgets, and cross‑functional teams.
• Strong digital marketing and analytics knowledge, including email marketing, marketing automation platforms, SEO/SEM, social media, and web analytics. Proficiency in tools such as Google Analytics, Salesforce Marketing Cloud, Marketo, or similar, and Excel for reporting.
• Data‑driven mindset: consistently use metrics to inform decisions and derive insights from data.
• Exceptional stakeholder management and communication skills, building trustful relationships and influencing across a matrix organization.
• Creative and innovative thinking: bring fresh ideas to campaign design, experiment with new content formats, AI‑driven marketing techniques, and novel partnerships.
• Alignment with SITA values: exemplify core values in daily work, demonstrating integrity, growth mindset, agility, and teamwork.
• Education: degree in Marketing, Business, Communications, or related field, with certifications such as CIM, MBA, or digital marketing certifications preferred.

What We Offer

We operate in 200 countries, speak 60 languages, and value an inclusive environment. You will have flexible work options, professional development, competitive benefits, and a supportive employee wellbeing program. SITA is an Equal Opportunity Employer and encourages diverse candidates to apply.