Marketing & Communications Manager – Spain

Ohme; Barcelona; Hybrid; EUR 45,000 - 75,000; Full time

Benefits offered by this job

Work laptop

Mobile phone

Hybrid work in Barcelona

Job summary

Ohme is seeking a dynamic Marketing and Communications Manager to lead regional marketing for South Europe from Barcelona. The role focuses on integrated campaigns across digital and traditional channels, collaboration with Sales, and strengthening Ohme’s brand in Spain, Italy, and Portugal.

The candidate will manage content creation, CRM journeys, and partner-facing marketing, with potential international travel to London, Milano, and Porto as needed.

Qualifications

• At least 5 years of experience in marketing and communications across B2C and B2B.
• Excellent written and verbal communication skills; ability to produce engaging content.
• Hands-on with CMS and CRM tools (WordPress, Metricool, Canva, Adobe, Figma) and analytics tools.

Responsibilities

• Develop and implement an integrated communications strategy across traditional and digital channels, working with Sales to align messaging with commercial objectives.
• Lead Trade Marketing initiatives for partner channels, including corporate events and trade shows.
• Coordinate digital assets (website, blog, apps, platforms) and measure performance with web analytics.
• Create compelling social media content and campaigns to enhance brand awareness and lead generation.
• Produce content across digital and print and manage the corporate communications calendar.

Skills

Marketing & Communications

B2C & B2B marketing

Content creation

CRM journeys

Spanish native

Tools

WordPress

Metricool

Canva

Adobe

Figma

Job description

Ohme is on a mission to accelerate the global transition to clean, affordable energy. We do that by serving as an integrated hardware and software smart-grid platform, focused on the residential EV charging market.

The worlds of energy, transport and artificial intelligence are colliding and Ohme is at the heart of this new era. By using technology and data integrations to connect cars, chargers, people, energy providers and more, Ohme has a powerful platform that puts the consumer at the core.

Ohme has been selling its chargers to consumers since mid 2019 and has had exponential growth since. We are now operating in multiple countries and have partnerships with the likes of VW, Mercedes, Octopus Energy, and other innovative brands.

We are scaling up the business and are building out the team for rapid growth. If you’re interested joining a fast-growing cleantech venture on a data and AI-first journey to speed up the global transition to clean, affordable energy, read on!

We are seeking a dynamic and experienced Marketing and Communications Manager to join our South European team in Barcelona. The ideal candidate will have at least 5 years of experience in marketing and communications, with proven expertise in supporting sales teams and implementing communication initiatives with customer partners.

You will work from our shared office space in Barcelona city centre, 3 days a week, collaborating with cross-functional teams to accelerate business development and will actively contribute to the company culture in the South European business, Spain, Italy and Portugal.

There may be international travel required where necessary to our London office and/or other sites in Europe, especially to Milano and Porto.

Role and Purpose

As part of the Marketing team in South of Europe, the Marketing and Communications Manager will be responsible for developing and delivering integrated marketing plans aligned with the regional marketing strategy. The role will manage day-to-day execution of commercial communications while strengthening the company’s image, brand and reputation.

The Marketing and Communications Manager will report to the Senior Marketing Manager Southern Europe.

• Develop and implement an integrated communications strategy aligned with Ohme’s objectives across all traditional and digital channels (corporate communication, commercial campaigns, websites, blog, landing pages, social media and other platforms), working closely with Sales to ensure messaging is clear, consistent and aligned with commercial objectives.
• Develop and execute Trade Marketing strategy and related initiatives for partner channels, including corporate events and trade shows designed to support commercial activities and enhance the company’s image.
• Coordinate the company’s digital assets – including the corporate website, blog, apps, communications platforms and influencers – covering both technological development and content creation, and use web analytics tools to measure user behaviour, campaign performance and traffic across channels.
• Develop and execute creative social media (f.e. Meta, Linkedin or Tik Tok) content, formats and strategies to increase brand awareness, digital engagement and lead generation.
• Create compelling content across digital, print and omnichannel platforms – including press releases, articles, case studies, customer stories, presentations and leadership communications – and manage the corporate communications calendar to ensure consistent messaging across audiences.
• Executing customer lifecycle CRM journeys across multiple touchpoints, identifying the key moments in a customer's journey where CRM can drive the greatest impact. Plan, build, test, and optimise all automated flows and campaigns in the CRM.
• Bring the Ohme brand to life locally by creating and adapting compelling visuals, including photo and video editing, and copy that resonate with Iocal audiences.
• Contribute to press releases, reports annual reviews and other corporate documents, and monitor and assess the results of communications activities, including online reviews and customer feedback – responding promptly and identifying opportunities for improvement.

Requirements

• At least 5 years of experience in marketing and communications across both B2C and B2B environments, including managing corporate communications and brands, and developing online and offline commercial communications strategies.
• Excellent written and verbal communication skills, with the creativity and editorial ability to produce engaging content.
• Demonstrable experience managing digital marketing activities – websites, landing pages, and social media ads and channels – with hands-on use of CMS and CRM tools (e.g. WordPress, Metricool, Canva, Adobe, Figma) and social/digital marketing analytics tools.
• Proactive and self-motivated, with the ability to work both independently and collaboratively as part of a team.
• Native fluency in Spanish and professional fluency in English required; additional European languages such as Italian or Portuguese are a plus.
• Passion for clean technology, EV infrastructure or the energy transition.
• Competitive salary and bonus
• Hybrid office in Barcelona, 3 days a week in office
• Work laptop and mobile phone

Ohme is an equal opportunity employer. Diversity, Equity and Inclusion are at the heart of what we do and we encourage a culture where everyone can be themselves at work. We actively seek out a diverse range of talent and our policies ensure that every job application and employee is treated fairly, with equal opportunity to succeed and to feel included.