Lifecycle Manager

leadtech; Barcelona; Híbrido; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A digital innovation company based in Barcelona is hiring a Lifecycle Marketing Manager to design and automate personalized customer journeys. This position combines creativity and analytics to enhance customer value and reduce churn. Ideal candidates should have over 4 years of relevant experience and be skilled in using tools like Braze and ExpertSender. The company offers a flexible working environment, competitive salary, and comprehensive benefits, amidst a supportive workplace culture.

Servicios

Flexible working hours

Professional development opportunities

Top-tier health insurance

Free snacks and beverages in office

Formación

• 4+ years of experience in Lifecycle Marketing, CRM, or Growth/Product Marketing.
• Proven success improving activation, retention, and revenue.
• Experience integrating AI/ML-driven personalization or churn prediction models is a strong plus.

Responsabilidades

• Own and evolve the customer lifecycle strategy.
• Design and implement automated journeys using various platforms.
• Partner with Product, MarTech, and Engineering to integrate AI-powered personalization.

Conocimientos

Lifecycle Marketing

CRM

Analytical skills

Communication skills in English and Spanish

Herramientas

Braze

ExpertSender

OneSignal

Churnkey

Descripción del empleo

ABOUT US

At Leadtech, we’ve been redefining digital businesses since 2009, creating innovative online solutions that reach millions of users every month. With a diverse team of over 700 members from 23+ nationalities, we’re united by a passion for creativity and collaboration.

We specialize in delivering user‑centric experiences across web and mobile platforms, where people can connect with our products like never before.

We’re proud of our global reach and committed to fostering an inclusive workplace where every individual contributes to our shared vision of bringing cutting‑edge projects to life. Learn more about our journey and mission on ourpage!

ABOUT THE ROLE

We’re looking for a Lifecycle Marketing Manager to design, automate, and scale personalized customer journeys across our portfolio of web and mobile subscription products. You’ll own the full retention and revenue recovery strategy — building data‑driven, automated journeys that maximize customer value and reduce churn.

This role sits at the intersection of product, data, and marketing — combining creativity with analytics to ensure every customer interaction is relevant, timely, and meaningful.

What You’ll Do

• Own and evolve the customer lifecycle strategy across activation, retention, and win‑back.
• Design and implement automated journeys using ExpertSender, OneSignal, or similar platforms (Braze, Iterable, etc.).
• Manage email, in‑product, and push notification campaigns, ensuring consistency and impact across all touchpoints.
• Implement and optimize churn prevention and revenue recovery flows using tools such as Churnkey, Chargebee Retention, or ProsperStack.
• Partner with Product, MarTech, and Engineering to integrate AI‑powered personalization, predictive churn models, and behavior‑based triggers.
• Design and execute A/B tests, holdouts, and multivariate experiments to improve conversion and retention metrics.

Analyze and report on key KPIs — including activation, retention, churn, LTV, and reactivation — translating insights into actionable growth initiatives.

• 4+ years of experience in Lifecycle Marketing, CRM, or Growth/Product Marketing.
• Proven success improving activation, retention, and revenue (Pirate Metrics Framework – AARRR).
• Hands‑on experience with tools like Braze, ExpertSender, OneSignal, or similar.
• Experience with subscription and product‑led growth (PLG) models.
• Familiarity with churn management and retention platforms (e.g., Churnkey, Chargebee Retention, ProsperStack).
• Strong analytical skills and confidence working with data and attribution tools to measure funnel performance and customer behavior.
• Experience integrating AI/ML‑driven personalization or churn prediction models is a strong plus.
• Collaborative mindset with the ability to work cross‑functionally across product, design, engineering, and data.
• Excellent communication skills in English and Spanish.

Growth and career development

• At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities.

Work‑Life balance

• Benefit from a flexible schedule with flextime (7‑9:30 a.m. start, 3:30‑6 p.m. end) and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7‑hour workday, plus a 35‑hour workweek in July and August so you can savor summer!

Comprehensive benefits

• Competitive salary, full‑time permanent contract, and top‑tier private health insurance (including dental and psychological services).
• 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!

Unique Perks

• If you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views.
• Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.

Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences.

Equal Employment Opportunity Employer

Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, and/or disabilities. All we need is your high energy, skills, and willingness to be part of a great project!

Location

You’ll have the flexibility to choose whether you’d like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you.

If you prefer to be surrounded with amazing people, our exceptional office is in Barcelona’s Blue Building, located right on the city’s seafront. Besides our stunning views, you’ll enjoy our office perks such as free fruit, snacks, and coffee and you’ll also be able to take part in our Mario Kart and table tennis competitions.

The personal data you provide will be used to manage your candidacy for the corporate selection processes that fit your profile. If you wish, you can exercise your rights of access, rectification or cancellation by sending a letter to Avenida Litoral, 12‑14, 5ta planta, Barcelona 08005, or emailing us at [e-mail], including a document that validates your identity.