Lead Adobe Application Consultant

Wunderman Thompson; Málaga; On-site; EUR 60,000 - 90,000; Full time

Job summary

MAP, a world-leading Centre of Excellence within WPP, seeks an Adobe Senior Application Consultant to bridge technology and marketing strategy. You will translate client objectives into technical requirements, collaborate with developers, and ensure effective deployment of Adobe solutions at scale across global brands.

You will work with a skilled team, delivering end-to-end campaigns, configuring automation, and maintaining high quality while staying ahead of AI developments in marketing tech.

Qualifications

• 5-8 years of relevant experience in application consulting, marketing technology, campaign operations, CRM, marketing automation, or similar technical consulting role.
• Strong hands-on experience with campaign execution, campaign configuration, programme builds, and marketing automation workflows.
• Subject matter expertise in major marketing technology platforms such as Adobe Campaign, Adobe Journey Optimizer, Marketo Engage, Braze or similar.
• Advanced understanding of campaign execution processes from requirements to deployment.
• Ability to develop scalable, future-proof campaign solutions.
• Experience contributing to or consulting on campaign solution design from scratch.
• Ability to develop and execute UAT tests at campaign or programme level.
• Experience supporting technical documentation and process documentation.
• Strong understanding of marketing operations, customer journeys, segmentation, and campaign performance.
• Good business acumen and client-strategy awareness in delivery and consulting.
• Experience working with cross-functional teams (developers, architects, data teams, PMs, marketing ops, accounts).
• Knowledge of data usage in campaign execution, including audience selection, validation, segmentation, QA, and data-driven logic.
• Certifications such as AJO, Adobe Campaign, Braze are advantageous.
• Strong passion for Marketing Technology and AI developments.
• Attention to detail and commitment to quality.

Responsibilities

• Collaborate within a cross-functional team to ensure seamless solution delivery for clients using Adobe platforms.
• Drive adoption of internal marketing tools and Adobe applications across client base with tailored end-to-end experiences.
• Configure and implement customized business rules and automations within Adobe marketing platforms.
• Bring client solutions to life by implementing features per specifications in Adobe environments.
• Test configurations and new features to ensure quality and reliability of implementations.
• Troubleshoot and resolve technical issues within existing Adobe applications for a seamless user experience.
• Collect business requirements from marketers and translate them into technical specs for Adobe solutions.
• Utilise Adobe Experience Platform (AEP) to build data audiences and manage segments.
• Identify opportunities to optimise Adobe platforms and features for continuous improvement.

Skills

Marketing tech

Campaign ops

CRM & automation

Cross-functional teamwork

Strategic thinking

UAT testing

Adobe Campaign

Adobe Journey Optimizer

Braze

Adobe Experience Platform

Tools

Marketo Engage

Job description

MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

About WPP

MAP is part of WPP , the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

Are you passionate about driving innovation with Adobe Experience Cloud technologies? Do you want to collaborate with leading global enterprises to build and optimize their digital frameworks? If so, you might be the Adobe Senior Application Consultant we are looking for!

What will your day look like?

As our new Adobe Senior Application Consultant, you will become part of our growing development team. Here, you will deal with lots of moving pieces and help us build the most effective way to launch marketing campaigns at scale for global brands – focusing on making the process as seamless and efficient as possible for marketers and operations specialists while also activating new technical capabilities within the Adobe ecosystem. As an Application Consultant, you will bridge the gap between technology and marketing strategies. You will work closely with clients to understand their business objectives and translate them into technical requirements for Adobe solutions. You will collaborate with developers to ensure the technical solutions align with the client's business goals.

More specifically, your tasks include:

• Collaborating effectively within a cross-functional team, partnering with operations and client teams to ensure seamless solution delivery and client success using Adobe platforms.
• Driving the successful adoption of Internal enterprise marketing tools and Adobe applications across our client base by leveraging your technical expertise to configure efficient and tailored end-to-end client experiences.
• Streamlining client operations by configuring and implementing customised business rules and automations within Adobe marketing platforms.
• Bringing client solutions to life by configuring and implementing new features according to provided specifications and designs within Adobe environments.
• Ensuring the quality and reliability of implementations by rigorously testing configurations and newly developed features within Adobe applications.
• Proactively identifying, troubleshooting, and resolving technical issues within existing Adobe applications, ensuring a seamless user experience.
• Collecting business requirements by engaging with marketers to translate them into technical specifications for Adobe solutions.
• Utilising Adobe Experience Platform (AEP) and related tools to build data audiences and manage segments while understanding their quality and integrity.
• Contributing to a culture of continuous improvement by identifying and recommending opportunities to optimise Adobe platforms and their features.

Who are you going to work with?

You will join a team of highly skilled developers, architects, data specialists, product managers, and project managers who are passionate about building great solutions and customer experiences together. You will also get to work closely with experts from other technology, creative, and client teams.

What do you bring to the table?

As a person, you have a team player mindset and an open-minded attitude. You can communicate ideas and technical topics honestly and clearly – also to non-experts – while respecting the views of others on the team. You are eager to understand and find solutions, allowing you to quickly adapt to changing situations and come up with new ideas. As a strategic thinker, you take into consideration the big picture and critically assess the projects you're working on, consulting and advising when needed. At the same time, you solve problems analytically and pragmatically, both independently and as part of the team.

• 5 - 8 years of relevant experience in application consulting, marketing technology, campaign operations, CRM, marketing automation, or a similar technical consulting role.
• Strong hands-on experience with campaign execution, campaign configuration, programme builds, and marketing automation workflows.
• Subject matter expertise in at least one major marketing technology platform, such as Adobe Campaign, Adobe Journey Optimizer, Marketo Engage, Braze or a comparable CRM or marketing automation tool.
• Advanced understanding of campaign execution processes, including requirements assessment, technical debriefing, build, QA, testing, deployment, monitoring, and optimisation.
• Ability to independently assess, develop, and maintain scalable, future-proof campaign solutions.
• Experience contributing to or consulting on campaign solution design from scratch.
• Ability to develop and execute UAT tests at campaign or programme level.
• Experience supporting technical documentation, including solution requirements, specifications, campaign documentation, and process documentation.
• Strong understanding of marketing operations, customer journeys, lifecycle communications, triggered campaigns, segmentation, and campaign performance objectives.
• Good understanding of business acumen and client strategy, with the ability to apply this knowledge in day-to-day delivery and consulting.
• Experience working with cross-functional teams, including developers, architects, data teams, project managers, technical project managers, marketing operations, and account teams.Knowledge of data usage within campaign execution, including audience selection, validation, segmentation, QA, and data-driven campaign logic.
• Relevant platform certifications or accreditations are an advantage, depending on the technology stack, such as AJO certification, Adobe Campaign certification, Braze, or similar.
• Strong passion for Marketing Technology and staying abreast of the latest AI developments.
• Strong attention to detail and commitment to quality.

A leader in personalized customer experiences

MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

#LI-EMEA

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.