Junior Marketing and Communications Coordinator - (F/M/NB)

Unibail-Rodamco-Westfield; Barcelona; Presencial; EUR 22.000 - 28.000; Jornada completa

Descripción de la vacante

Unibail-Rodamco-Westfield is seeking a Junior Marketing and Communications Coordinator for our Barcelona sites. You will help implement local and country-wide marketing actions, coordinate events, manage digital content, and collaborate with internal teams and agencies to ensure consistent branding and effective campaigns.

The role requires a degree in marketing/communication and 1–2 years’ experience in retail marketing or events, with strong English skills and proficiency in Excel and

Formación

• Relevant higher education in marketing/communication.
• 1–2 years initial experience in retail marketing or events.
• Proven ability to coordinate marketing actions and content.

Responsabilidades

• Support annual center marketing action plan development and coordination.
• Coordinate local marketing initiatives, events and communications.
• Update content across digital channels (web, apps, social media).
• Coordinate with external agencies on creative assets and campaigns.
• Support on-site events and activations with operational follow-up.

Conocimientos

Marketing communications

Content creation

Event coordination

Educación

Bachelor's degree in marketing or communications

Herramientas

Excel

PowerPoint

Social media platforms

Descripción del empleo

Unibail-Rodamco-Westfield develops and operates a portfolio of sustainable, premium mixed-use real estate assets in the most dynamic cities in Europe and the United States.

Reinvent Being Together: Driven by our purpose, we are committed to accelerating urban regeneration and helping to rethink the way we live together in cities by creating and operating sustainable and unique places that reinvent the way we live together. At the heart of our destinations, we imagine distinctive and inspiring experiences that create new opportunities for exchange and connection between our visitors and brands.

A sustainable approach: Sustainable development is at the heart of our business. We are leaders in our sector and, as such, we are determined to continue to actively contribute to the environmental transition of cities towards carbon neutrality.

Together at URW: The Group's 2,000 employees work together to imagine and operate sustainable destinations that put users at the heart of everything they do and act as catalysts for the vitality of the areas in which they are located.

We are currently looking for:

Junior Marketing and Communications Coordinator - (F/M/NB)

Temporary Contracts – Barcelona

What we offer

Shopping Center Marketing

Our teams, based in the Shopping Centers (SC), play a key role in supporting the attractiveness, development and performance of their sites. Reporting to the SC Manager and based on site, you will contribute to the implementation of local marketing and communication initiatives, working closely with the Head Office Marketing Department and other internal and external stakeholders. Your main missions will include:

• Support the SC Manager and the Head Office Marketing Department in the preparation and coordination of the center’s annual marketing action plan.
• Contribute to the implementation of the center’s annual marketing action plan, including:
• Assist in the coordination and execution of local marketing initiatives, events and communication actions, ensuring alignment with the Group’s marketing guidelines.
• Support the center’s digital marketing and communication activities by helping update and coordinate content across digital channels such as websites, apps, interactive directories and social media platforms.
• Coordinate day-to-day communication actions with external agencies, supporting the adaptation of creative assets, local campaigns, hospitality materials and customer-facing communications.
• Help coordinate the implementation of events and activations on site, ensuring operational follow-up and compliance with the agreed specifications.
• Participate in initiatives that help strengthen the center’s positioning and customer experience.
• Support the deployment of the Group’s quality standards and contribute to communicating them effectively to customers and on-site teams.
• Assist with the coordination of the center’s loyalty program and help monitor customer satisfaction in collaboration with the Head Office Marketing Department.
• Maintain regular contact with retailers and support the coordination of local initiatives involving shopkeepers, the GIE or the Shopkeepers’ Association.

Country Marketing

Reporting to the Southern Europe Marketing Director, you will assist in coordinating marketing activities across the Spanish portfolio, working closely with the Shopping Centre Marketing Managers and internal teams. In this role, you will contribute to the implementation of Group marketing guidelines and help ensure consistent, high-quality execution of marketing initiatives in Spain:

• Support and coordinate with the Shopping Centre Marketing Managers on key marketing initiatives, including media plans, event production, creative adaptations, influencer activations, loyalty initiatives and in-situ communication.
• Assist in the day-to-day coordination with external agencies, including social media, creative and media agencies, ensuring smooth follow-up of ongoing projects.
• Help liaise between Corporate teams and the shopping centres to support the adaptation and deployment of Group marketing strategies, guidelines, toolkits and creative assets in the Spanish market.
• Work closely with the Digital Marketing Manager to support the implementation and deployment of digital marketing initiatives across the portfolio.
• Monitor campaign performance and prepare follow-up updates to support the continuous improvement of marketing activities across the portfolio.
• Partner with Westfield Rise teams to support the coordination and deployment of campaigns in our shopping centres.
• Be at the heart of the excellence of a CAC 40-listed group on a human scale.
• Work with dynamic teams across the Group (in Europe and the US).
• Be surrounded by passionate and exciting people with a bold vision willing to change the way we work.
• Have the chance to interact with a diverse range of brands and agencies, helping you develop strong communication and interpersonal skills.
• Opportunities for professional development and continuing education and training.

You are the right person for this position if :

• You have a higher education in a top University or Business School, with a specialization in marketing and/or communication.
• You have at least 1-2 year's initial experience, including internships and apprenticeships, ideally gained in a retail company, in operational marketing or event communications
• You have a good creative judgment, combined with a pragmatic, business-oriented mindset and solid analytical skills
• You have excellent written and verbal communication skills and are fluent in English
• You are familiar with IT tools such as Excel and PowerPoint and are at ease with reporting tools.
• You are curious, rigorous and able to propose innovative and creative action plans.
• Passionate about new technologies and their application to services and retail, you have a strong taste for the field, 4-star service, teamwork and excellent interpersonal skills.
• You are always ready to make proposals and convince your internal and external contacts.
• You have excellent interpersonal and negotiation skills.

What should I expect regarding the recruitment process?

Our goal is to offer you a fast and diverse process that will give you a 360-degree view of the Group so that you can move forward in an informed manner. Our ambition is to offer you a transparent and supportive process that is constructive regardless of the outcome of the discussions!

• First interview with the recruiter
• Two additional interviews with operational team members
• Final stage: accepting the opportunity and onboarding

Position to be filled at one of our Shopping Centers in Barcelona (Spain)

What matters to us

If you are looking for intellectually stimulating and empowering assignments that promote teamwork and daily challenges,

Unibail-Rodamco-Westfield promotes equal opportunities and diversity in terms of profiles, experiences and skills. We believe that diversity plays an important role in the success of our company and we are committed to creating an environment that respects, values, celebrates and makes the most of individual differences. As a signatory to the Diversity Charter, Unibail-Rodamco-Westfield is committed to evaluating each new application without discrimination based on disability, age, gender, origin, religion, sexual orientation or any other characteristic protected by law.