International Marketing Manager

Paris/64; Zaragoza; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Location: Zaragoza or Madrid

Permanent contract

A great working environment

Fixed salary + variable pay

Job summary

PARIS/64 in Zaragoza or Madrid is seeking an International Marketing Manager to join our dynamic team. The role is full-time and on-site, focused on growing the brand across international markets (Japan, Europe and the USA) and aligning local execution with our global strategy.

You will drive organic growth channels, oversee influencer strategy and brand collaborations, manage agencies, coordinate internal teams, and ensure revenue-driven marketing with a global and hands-on approach.

Qualifications

• Results-driven.
• At least 5 years' experience in international marketing, ideally in fashion, accessories or luxury.
• Proven experience sourcing, hiring and managing agencies across different countries.
• Experience managing influencers and brand collaborations, ideally in the fashion, luxury or lifestyle sector.
• Business-minded profile, with a track record of marketing initiatives that have driven revenue.
• Solid knowledge of organic channels: social media, content, PR, community and CRM.
• Excellent communication, organisational, analytical and problem-solving skills.
• Ability to work in a fast-paced environment and manage multiple priorities efficiently.
• Willingness to travel.
• Fluent English essential; other languages are a plus.

Responsibilities

• Define marketing strategy for each international market (Japan, Europe, USA), optimising the budget with a focus on achieving the sales forecast.
• Set marketing objectives for each market linked to revenue, and track their contribution to sales.
• Oversee the influencer strategy in each market: identifying profiles aligned with the brand, managing relationships, coordinating activations and measuring their impact on visibility and sales.
• Develop and manage brand collaborations: sourcing partners, coordinating joint projects and evaluating results.
• Source, select and manage agencies (PR, content, social, performance) in each market: briefings, negotiating terms, budget control and performance evaluation.
• Coordinate local marketing teams and partners, ensuring brand and message consistency across markets.
• Plan the international marketing calendar: collection launches, campaigns, collaborations and key dates for each market.
• Drive organic channels in each market: social media, localised content, community, PR and email/CRM.
• Coordinate events, activations and in-store initiatives, including our New York flagship.
• Work with the Wholesale team to support international distributors and clients with brand materials and activations.
• Track KPIs and results by market (sales, ROI, conversion), optimising investment based on its impact on revenue.
• Analyse trends, competitors and the cultural specifics of each market.

Skills

International marketing

Agency management

Influencer marketing

Organic channels

Budget management

Job description

1- Who are we?

PARIS/64 is one of the fastest-growing Spanish womenswear brands online, with a strong international presence. We are a young, highly dynamic team of digital natives, with a clear focus on scalability and goal-driven work.

2- What will your mission be?

We are looking for an International Marketing Manager to join the PARIS/64 Marketing team in a full-time, on-site position at our offices in Zaragoza or Madrid.

This role will play a key part in growing the brand across our international markets (Japan, Europe and the USA), adapting PARIS/64's global strategy to each market and coordinating its execution with local teams. It will also drive organic growth channels (content, community, PR and CRM) and ensure a consistent brand image across all countries, working closely with Creative Direction, Wholesale and Product. The role will place special focus on overseeing the influencer strategy and brand collaborations in each market. They will also be responsible for sourcing, selecting and managing agencies in each market, with a marketing approach focused on revenue results. We are looking for a proactive professional with a strong sense of brand, an international outlook and a business focus, who will actively contribute to the growth of the brand and the organisation.

3- What will you do?

• Define PARIS/64's marketing strategy for each international market (Japan, Europe, USA), optimising the budget with a focus on achieving the sales forecast.
• Set marketing objectives for each market linked to revenue, and track their contribution to sales.
• Oversee the influencer strategy in each market: identifying profiles aligned with the brand, managing relationships, coordinating activations and measuring their impact on visibility and sales.
• Develop and manage brand collaborations: sourcing partners, coordinating joint projects and evaluating results.
• Source, select and manage agencies (PR, content, social, performance) in each market: briefings, negotiating terms, budget control and performance evaluation.
• Coordinate local marketing teams and partners, ensuring brand and message consistency across markets.
• Plan the international marketing calendar: collection launches, campaigns, collaborations and key dates for each market.
• Drive organic channels in each market: social media, localised content, community, PR and email/CRM.
• Coordinate events, activations and in-store initiatives, including our New York flagship.
• Work with the Wholesale team to support international distributors and clients with brand materials and activations.
• Track KPIs and results by market (sales, ROI, conversion), optimising investment based on its impact on revenue.
• Analyse trends, competitors and the cultural specifics of each market.

4- What are we looking for?

• Results-driven.
• At least 5 years' experience in international marketing, ideally in fashion, accessories or luxury.
• Proven experience sourcing, hiring and managing agencies across different countries.
• Experience managing influencers and brand collaborations, ideally in the fashion, luxury or lifestyle sector.
• Business-minded profile, with a track record of marketing initiatives that have driven revenue.
• Solid knowledge of organic channels: social media, content, PR, community and CRM.
• Excellent communication, organisational, analytical and problem-solving skills.
• Ability to work in a fast-paced environment and manage multiple priorities efficiently.
• Willingness to travel.
• Fluent English essential; other languages are a plus.

5- What do we offer?

• Location: Zaragoza or Madrid
• Permanent contract
• A great working environment
• Fixed salary + variable pay

If you are interested in joining a brand that is rapidly expanding internationally and taking on a key role in the growth of its wholesale channel, we would love to meet you!