Head of Player Lifecycle & Engagement

VGW EU; Barcelona; Vor Ort; EUR 150.000 - 190.000; Vollzeit

Zusammenfassung

VGW seeks a VP of Player Engagement to lead our CRM and Live Operations, driving sustainable growth by owning the full player lifecycle strategy across VGW brands. You will provide enterprise leadership to create a unified engagement ecosystem aligned with revenue goals and brand strategy, partnering with Product, Data Science, and Brand GMs to optimize monetization and player trust.

You will lead a global team, ensure responsible gaming, and oversee monetization levers, live events, and channel

Qualifikationen

• Bachelor's degree or equivalent in business/marketing or related field.
• 10–15 years in Marketing, Business Development or Account Management leadership.
• Proven strategic thinker able to translate vision into measurable outcomes.
• Strong commercial acumen with deep understanding of customer lifecycle and monetization.
• Experience leading large, global teams and driving cross-functional initiatives.

Aufgaben

• Develop integrated monetization and retention strategy across the player lifecycle.
• Provide enterprise leadership to unite CRM and Live Operations into a single engagement engine.
• Leverage data science and analytics to optimize monetization levers and events.
• Partner with Brand GMs, Product Managers, FP&A to translate objectives into scalable strategies.
• Lead, mentor and resource a global team while ensuring compliance and responsible play.

Kenntnisse

CRM

Live Operations

Monetization

LTV

Team leadership

Data analysis

Stakeholder mgmt

Ausbildung

Bachelor's degree in Business/Marketing or related field

Jobbeschreibung

VGW seeks a VP of Player Engagement to lead our CRM and Live Operations, driving sustainable growth by owning the full player lifecycle strategy across VGW brands. You will provide enterprise leadership to create a unified engagement ecosystem aligned with revenue goals and brand strategy, partnering with Product, Data Science, and Brand GMs to optimize monetization and player trust.

You will lead a global team, ensure responsible gaming, and oversee monetization levers, live events, and channel