Head of Performance Marketing

PowerUp Talent; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A fast-growing US-based product company is seeking a Performance Marketing Manager to drive growth for its mobile gaming titles. This role requires over 5 years of experience in performance marketing, where you will execute growth strategies across major ad networks, optimize campaigns, and collaborate with various teams to enhance marketing initiatives. If you have a strong passion for mobile gaming and analytical skills, this position offers a dynamic environment to further your career.

Formación

• 5+ years in performance marketing for mobile gaming.
• Proven experience managing meaningful UA budgets and scaling successful campaigns.
• Strong understanding of attribution, MMPs, conversion tracking, and mobile marketing analytics.

Responsabilidades

• Lead and execute growth strategies across Google Ads and other major ad networks.
• Continuously optimize campaigns through testing and insight-driven improvements.
• Collaborate with teams to drive unified growth initiatives.
• Contribute to marketing strategy and share insights.

Conocimientos

Performance Marketing

Data Analysis

Mobile Gaming

Communication Skills

Herramientas

Google Ads

AppLovin

Tableau

Descripción del empleo

We are partnering with a fast‑growing US‑based product company to spot a Performance Marketing Manager to drive the growth of its mobile gaming portfolio. We’re searching for a Performance Marketing Manager who will take the lead on growing several mobile gaming titles using data‑driven performance marketing. This role is both strategic and hands‑on, perfect for someone who loves digging into performance data just as much as shaping long‑term marketing direction.

Lead and execute growth strategies across Google Ads, AppLovin, and other major ad networks.

Continuously optimize campaigns through testing, iteration, and insight‑driven improvements.

Collaborate with product, creative, ASO, and data science teams to drive unified growth initiatives.

Contribute to team‑wide marketing strategy, share insights, and help push the boundaries of performance marketing excellence.

5+ years in performance marketing for mobile gaming.

• Proven experience managing meaningful UA budgets and scaling successful campaigns.
• Strong understanding of attribution, MMPs, conversion tracking, and mobile marketing analytics.
• Hands‑on experience with BI tools (e.g., Tableau or internal analytics platforms).
• A genuine passion for mobile gaming, sharp marketing intuition, and strong communication skills.