Head of Paid Acquisition

Click&Boat; Barcelona; Hybride; EUR 110 000 - 170 000; Plein temps

Avantages offerts par ce poste

23 days paid leave

10 CAB days

Restaurant tickets €3.50 per workedDay

Hybrid office Mon-Thu / Fri remote

Boat hire vouchers

Free bike parking

Discounted car parking

Résumé du poste

Click&Boat in Barcelona is seeking a Head of Paid Acquisition to own and scale our paid marketing strategy across markets. You will lead a team of 3 Paid Acquisition Managers and manage the paid media P&L, collaborating with the Global Group Head of Performance to align on strategy and maximize scale.

This role sits at the crossroads of performance marketing, data and brand, requiring strong analytics, multi-language collaboration, and clear board-ready communication.

Qualifications

• 7+ years in paid acquisition / performance marketing for B2C, marketplace, ecommerce or travel.
• 3+ years leading a team with coaching and goal-setting.
• Strong hands-on expertise in Google Ads, Meta Ads and programmatic/display.

Responsabilités

• Define and own the paid acquisition strategy across markets to hit revenue and growth targets.
• Lead and mentor a team of 3 Paid Acquisition Managers with clear objectives.
• Own the paid media budget and P&L with CAC/ROAS targets.
• Collaborate with Global Group Head of Performance to align on global strategy.
• Report to Executive Board and stakeholders on performance and strategy.
• Work with Product, Tech and Data on tracking, attribution and landing pages.
• Identify and test new channels and formats, leveraging AI where beneficial.

Connaissances

Paid acquisition

Performance marketing

Team leadership

Google Ads

Meta Ads

Programmatic

Analytics

CAC/ROAS modeling

English fluency

Outils

Google Ads

Meta Ads

Programmatic/display

Description du poste

Click&Boat is a rental platform product of Boats Group, the fastest-growing digital business in the recreational boating space. We are a talented team of techies, creatives, marketers, closers and customer advocates who spend each day pushing the boundaries of technology to make buying, selling & renting boats easy.

Click&Boat is the European leader in boat rentals, with over €170M in annual GMV and a community of 2.4M+ registered users across 150+ countries worldwide. Our marketplace makes boating accessible around the globe, from a day trip to a week-long adventure, while enabling private and professional boat owners to generate additional income through rentals.

To fuel our next phase of growth, we're hiring a Head of Paid Acquisition to own and scale our paid marketing strategy, based in our Barcelona office.

The role

We're looking for a Head of Paid Acquisition to join our crew in Barcelona and own the strategy behind how we acquire renters and boat owners at scale, across all our markets.

Paid acquisition is a core growth lever for Click&Boat, sitting at the intersection of performance marketing, data, and brand. You'll lead a team of 3, own the paid media P&L, and work in close, day-to-day collaboration with Global Group Head of Performance (based in Miami) to align on global strategy, share learnings across the Group's marketplaces, and make the most of our combined scale.

Given the strategic weight of paid acquisition in our growth model, you'll report and present regularly to our Executive Board as well as to Boats Group stakeholders, on performance, strategy, and investment decisions.

What floats your boat

• Define and own the paid acquisition strategy (SEA, paid social, display/programmatic, app campaigns) across all markets, to hit revenue, contribution margin, and growth targets.
• Lead, mentor, and grow a team of 3 Paid Acquisition Managers, setting clear objectives and building a culture of accountability, testing, and continuous improvement.
• Own the paid media budget and P&L: allocate spend by market and channel, and manage CAC/ROAS targets with rigor.
• Partner closely with Global Group Head of Performance to align on global media strategy, share best practices across the Group's marketplaces, and coordinate shared vendor relationships (Google, Meta, TikTok, etc.) where relevant.
• Report to the Executive Board and Boats Group stakeholders on performance and strategy, translating data into clear investment recommendations.
• Collaborate closely with Product, Tech, and Data teams on tracking, attribution, and landing page optimisation.
• Identify and test new channels and formats, and assess where AI can improve targeting, bidding, or creative performance.

What you bring aboard

• 7+ years of experience in paid acquisition / performance marketing, ideally in a B2C, marketplace, e-commerce, or travel environment.
• 3+ years of experience managing a team, driving performance through coaching, prioritisation, and clear goal-setting.
• Deep hands-on expertise across Google Ads, Meta Ads, and programmatic/display, ideally in multi-market, multi-language contexts.
• Data-obsessed and analytically rigorous: comfortable building and reading dashboards (Tableau or equivalent) and modeling CAC/LTV/ROAS.
• Comfortable operating in a matrixed, international organisation, collaborating with Group stakeholders across time zones.
• Excellent communication skills, with the ability to present clearly and confidently to a Board / C-level audience.
• Full proficiency in English is required.

Bonus points (great to have, never a dealbreaker)

• Fluent in Spanish or French.
• Experience in the travel or marketplace industry.
• Experience working within a global group structure, balancing local execution with global alignment.

The hiring journey

• HR call with our Head of Talent Acquisition
• Manager interview with our Head of Paid Acquisition (Group)
• Interview with our CTO
• Culture fit interview (VP People) / Validation interview (CEO)

We aim to keep things smooth, transparent, and respectful of your time throughout the process.

What awaits you aboard

• Real strategic scope: you own paid acquisition end-to-end, with visibility all the way to the Board.
• Exposure to a global Group: close, regular collaboration with Boats Group's team in Miami.
• 23 days of paid leave.
• 10 extra days off (CAB days).
• Restaurant tickets: €3.50 per worked day, 100% paid by CAB.
• Hybrid working arrangement: office Monday to Thursday, remote on Fridays.
• Boat hire vouchers for friends & family, no commission when you're on board, 50% commission for your immediate family.
• Free bike parking, and discounted car parking with OCW.

Contract: Full-time, permanent.

Team: 3 direct reports.

Ready to come aboard?

At Click&Boat, every application is reviewed with equal care and attention, strictly based on merit and regardless of age, gender, origin, disability, religion, sexual orientation or any other characteristic. We are committed to an inclusive process and will provide reasonable accommodations upon request during both selection and employment—because we hire for talent, drive, and mindset, and the sea is open to all.