Head of Demand Generation

n8n GmbH; Spain; Remote; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Equity

Remote-first

Hackathons

Course budget

Open source support

Job summary

n8n GmbH is hiring a seasoned B2B Demand Gen leader to own and scale the end-to-end demand engine, turning our builder community and PLG motion into a high-performance pipeline for Mid-Market & Enterprise.

You will drive pipeline across paid media, SEO, content, events, ABM, and partner/co-marketing, define full-funnel experiences, run ABM programs, and lead a small team of 2–4 FTEs with agencies, setting cadence and charter across demand functions.

Qualifications

• 8–12+ years leading B2B SaaS demand generation.
• Experience building end-to-end demand engines across multiple channels.
• Strong ability to forecast, measure ROI and CAC payback.

Responsibilities

• PIPELINE CREATION & OWNERSHIP: Drive targets across paid media, SEO, content, events, ABM, and partner co-marketing.
• EXPERIMENTATION & FUNNEL OPTIMIZATION: Run high-cadence tests on messaging, pricing, and conversion flows.
• TEAM LEADERSHIP & OPERATING RHYTHM: Act as player-coach for 2–4 FTEs and agencies, scale to 6–8.
• TECH STACK & PERFORMANCE MANAGEMENT: Own demand tech stack and ROI discipline; forecast performance.

Skills

B2B Demand Gen leadership

Attribution & forecasting

Collaboration with Sales

ABM strategy

Technical audience empathy

Tools

HubSpot

Marketo

6sense

Segment

Job description

The AI orchestration of your wildest imagination. n8n is the open workflow orchestration platform built for the new era of AI. We give technical teams the freedom of code with the speed of no-code, so they can automate faster, smarter, and without limits. Backed by a fiercely inventive community and 500+ builder-approved integrations, we’re changing the way people bring systems together and scale ideas for impact.

Since our founding in 2019, we’ve grown into a diverse team of over 260 - working across Europe and the US, connected by a shared builder spirit and with our centre of gravity in Berlin. Along the way, we’ve:

• Cultivated a community of more than 650,000 active developers and builders
• Earned 190K+ GitHub stars, making us one of the world’s Top 40 most popular projects
• Backed by top investors, from Sequoia’s first German seed to our SAP's recent strategic investment - bringing us to a $5.2bn valuation

That’s the company we’ve built. Now we’d love to see what you can build. If you’re applying, try n8n out - whether you’re technical or not - and share a screenshot of your first workflow with us. The easiest place to start is here: app.n8n.cloud/register. We’re in a defining moment of an incredible journey. Come and build with us.

Your main goal will be to own and scale the end-to-end demand engine that turns our builder community and PLG motion into a high-performance pipeline engine for Mid-Market & Enterprise.

PIPELINE CREATION & OWNERSHIP

• Drive pipeline creation targets across paid media, SEO, content, events, ABM, and partner/community co-marketing
• Define and manage full-funnel experiences from website/CRO to trial activation and enterprise nurture
• Build and run ABM programs for top accounts with AEs, SDRs, and SEs

EXPERIMENTATION & FUNNEL OPTIMIZATION

• Run a high-cadence experimentation program on messaging, pricing, conversion flows, and more
• Improve PQL to MQA to SAL conversion through clear stage definitions and sales alignment
• Instrument lifecycle journeys with onboarding, trial nurturing, and PQL warming

TEAM LEADERSHIP & OPERATING RHYTHM

• Act as a player-coach for a growing team of 2–4 FTEs and agencies, scaling to 6–8 in 12–18 months
• Set the operating cadence: weekly channel reviews, monthly pipeline councils, quarterly GTM planning
• Define hiring bar, regional coverage strategy, and role charters across demand functions

TECH STACK & PERFORMANCE MANAGEMENT

• Own the demand tech stack (HubSpot/Marketo, Segment, Clearbit/6sense, enrichment/routing) in collaboration with RevOps
• Establish guardrails for CAC payback, shutoff rules, and ROI discipline
• Forecast and report on performance across ROI, velocity, coverage, and funnel health

REQUIREMENTS

Must-haves

• B2B Demand Gen leadership: You’ve owned pipeline targets in high-growth B2B SaaS, ideally for 8–12+ years
• Data and attribution fluency: You’re confident navigating multi-touch attribution, forecasting, and CAC payback optimization
• Natural Collaborator: You're the best friend of Sales, and see GTM as "one team"
• ABM + funnel strategy: You’ve built and scaled ABM programs and CRO experiments targeting Enterprise
• Player-coach leadership: You’ve hired, developed, and led high-performing demand teams and agencies
• Technical audience empathy: You know how to speak credibly to DevOps, IT, and SecOps buyers

Nice-to-haves

• Community-led or open-source GTM: You’ve worked in fair-code, freemium, or open-source environments
• Partner co-marketing: You’ve run successful campaigns with marketplaces or tech ecosystems
• Modern martech experience: You’ve worked hands‑on with HubSpot/Marketo, 6sense, product usage signals, and warehouse‑native reporting
• Field & event GTM: You’ve built and executed events strategies that convert in EU/US markets

n8n is an equal opportunity employer and does not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status.

We can sponsor visas to Germany; for any other country, you need to have existing right to work.

Our company language is English.

You care about diversity and inclusion? We do too! Check out our Diversity, Inclusion and Belonging initiatives at n8n (https://www.notion.so/n8n/Diversity-inclusion-and-belonging-n8n-c1bec2fff536422d868b1a438d990e35).

Location disclaimer: If you see multiple job postings for the same role, it is most likely because we're hiring remotely for this role and posting in different locations to make sure every potential candidate can see the role. Please apply to the location you're the most likely to work from in the future.

Benefits

• Competitive compensation – We offer fair and attractive pay.
• Ownership – Our core value is to “empower others,” and we mean it—you’ll get a slice of n8n with equity.
• Work/life balance – We work hard but ensure you have time to recharge:
  • Europe: 30 days of vacation, plus public holidays wherever you are.
  • US: 20 vacation days, 8 sick days, plus public holidays wherever you are.
• Health & wellness –
  • Europe: We provide benefits according to local country norms.*
  • US: Multiple low-premium, low-deductible medical plans with coverage for individuals and families—plus a no-cost premium HDHP option with a pre‑seeded HSA—along with dental and vision coverage.
• Future planning –
  • Europe: We provide pension contributions according to local country norms.*
  • US: 401(k) retirement plan with a 4% employer match.
• Financial security –
  • Europe: We provide benefits according to local country norms.*
  • US: Company-paid short-term and long-term disability insurance, plus life insurance to support you and your loved ones.
• Career growth – We hire rising stars who grow with us! You’ll get €1K (or equivalent) per year to spend on courses, books, events, or coaching to level up your skills.
• A passionate team – We love our product, and we prove it with regular hackathons where we see who can build the coolest thing with it!
• Remote‑first – Our team works remotely across Europe, with regular off‑sites for team bonding. Some roles, like sales in the US, are hybrid—please check the job description.
• Giving back – We're big fans of open source, and you'll get $100 per month to support projects you care about.
• Transparency – We all know what everyone’s working on, how the company is doing—the whole shebang.
• Country and/or State specific details provided in your employment agreement.