Global Pump Services Marketing Lead

Sulzer; Madrid; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary + variable pay

Meal vouchers

Flexible compensation options

Global exposure

Collaborative environment

Career growth opportunities

Office: Nuevos Ministerios

Job summary

Sulzer is seeking a seasoned Product Marketing Manager for Pump Services to shape and drive the global marketing strategy. You will translate complex technical solutions into compelling value propositions, partner with leaders across regions, and deliver integrated campaigns that generate leads and grow the sales pipeline.

In this high‑visibility role, you will support demand generation, develop differentiated positioning, and create customer‑focused content that resonates in global markets.

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering or a related field, or equivalent relevant experience.
• 8+ years of B2B marketing experience, ideally in industrial services, engineering, energy, chemicals, technology, pumps or rotating equipment.
• Demonstrated experience in product marketing and in developing and executing marketing campaigns across multiple markets or regions.
• Strong demand generation, campaign management and performance-tracking capabilities.
• Excellent content development, storytelling and copywriting skills, with the ability to turn complex technical subjects into compelling customer-focused narratives.
• Strong analytical skills and a data-driven approach to measuring and improving marketing effectiveness.
• Excellent project and stakeholder management skills, with the ability to influence and collaborate effectively without direct authority.
• Confidence working across sales, product management, engineering, service and marketing functions in an international environment.
• Strong digital and AI fluency, with an interest in applying modern marketing and content tools to improve execution.
• Fluent English.
• A hands‑on, collaborative mindset and the ability to move comfortably between strategy and execution.
• Willingness to travel internationally, with expected travel of more than 15%.

Responsibilities

• Develop and execute the global marketing strategy for Pump Services, aligning marketing priorities with business growth objectives, customer needs and regional opportunities.
• Define target markets, customer segments, growth opportunities and compelling value propositions that clearly differentiate Sulzer’s Pump Services offering.
• Plan and deliver integrated global campaigns that generate qualified leads, support pipeline growth and strengthen customer engagement and loyalty.
• Partner with regional and segment marketing teams to adapt global campaigns for local markets and customer needs.
• Identify relevant customer stakeholders and campaign targets, supporting sales teams in developing and qualifying commercial opportunities.
• Create customer-focused content including case studies, solution stories, presentations, videos, webinars, brochures and digital assets.
• Translate complex technical service capabilities into clear, persuasive customer benefits and business outcomes.
• Collaborate with Pump Services leadership, sales, service, product management, new equipment marketing and regional teams to support strategic growth initiatives.
• Support service launches, customer events, strategic initiatives and commercial programs with effective marketing tools and messaging.
• Track and improve campaign performance using metrics such as lead generation, pipeline contribution and customer engagement.
• Leverage AI, digital tools and content platforms to improve the efficiency, scalability and effectiveness of marketing content and campaigns.
• Maintain consistent, technically accurate and brand-aligned marketing materials across global channels.

Skills

B2B marketing

Demand generation

Campaign management

Content development

Storytelling

Copywriting

Data-driven analytics

Digital & AI fluency

Stakeholder management

International collaboration

Willingness to travel

Education

Bachelor's degree in Marketing/Business/Engineering or related field

Tools

Marketing automation tools

Content platforms

CRM systems

Job description

Sulzer is seeking a seasoned Product Marketing Manager for Pump Services to shape and drive the global marketing strategy. You will translate complex technical solutions into compelling value propositions, partner with leaders across regions, and deliver integrated campaigns that generate leads and grow the sales pipeline.

In this high‑visibility role, you will support demand generation, develop differentiated positioning, and create customer‑focused content that resonates in global markets.