Global Media Data Foundation Lead — Hybrid (Barcelona)

Nestlé; Esplugues de Llobregat; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working environment

Healthcare benefits

Career development

Job summary

Nestlé is seeking a Global Media Data Foundation Manager to design and deploy a robust media data management process across functions, geographies, and campaigns. You will ensure data quality, governance, and interoperability to unlock analytics and business value for Nestlé’s media activities.

Based in Barcelona with a hybrid work arrangement, the role emphasizes leadership, strategic scoping, and collaboration with IT, agencies, and partners to drive scalable data solutions and cross-channel

Qualifications

• Strong experience in media, marketing data, analytics, or data governance.
• Experience in global or complex matrix organizations is preferred.

Responsibilities

• Build and evolve the media data foundation roadmap, including governance, taxonomy, identifiers, data quality standards, and interoperability across systems and partners.
• Identify gaps, risks, and transformation opportunities in the media data ecosystem, and translate them into clear strategic priorities and implementation plans.
• Ensure media data capabilities support critical business use cases such as campaign tracking, performance measurement, ROI analysis, optimization, and cross-channel reporting.
• Define and upgrade data dictionary including new KPIs with new sources of data as well as use cases; maintain and upgrade taxonomies for category data sources.
• Collaborate with IT to create roadmaps for automation and AI, define needed tooling for data governance, and identify opportunities to improve data management processes.
• Identify and support implementation of scalable strategic data management technologies to run marketing/media data foundations at scale.
• Oversee day-to-day management of media data operations across the full supply chain, from planning and trafficking inputs to ingestion, validation, enrichment, reporting, and issue resolution.
• Lead the implementation and continuous improvement of operational workflows, controls, and documentation to ensure scalability, consistency, and transparency.
• Coordinate with agencies, vendors, and technology partners to ensure accurate and timely delivery of required media data inputs.
• Support IT to automate new data flow with new sources of data, including complex databases
• Influence adoption of media data standards and processes across markets and partners, balancing global consistency with local business needs.
• Escalate and resolve key risks, trade-offs, and decisions in a structured and business-oriented manner.
• Engage regularly with senior functional stakeholders to align priorities, discuss
• Lead, develop, and mentor the team responsible for media data foundation and operations, creating a high-performance and collaborative environment.
• Set clear objectives, priorities, and ways of working for the team, ensuring strong execution against strategic and operational goals.
• Allocate resources effectively across priorities, projects, and business-as-usual operations.

Skills

Media data governance

Analytics

Marketing data

Stakeholder management

Job description

Nestlé is seeking a Global Media Data Foundation Manager to design and deploy a robust media data management process across functions, geographies, and campaigns. You will ensure data quality, governance, and interoperability to unlock analytics and business value for Nestlé’s media activities.

Based in Barcelona with a hybrid work arrangement, the role emphasizes leadership, strategic scoping, and collaboration with IT, agencies, and partners to drive scalable data solutions and cross-channel