Global Digital Media Lead

Publicis Groupe; Madrid; Remote; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Flexible benefits

Growth opportunities

Online training

Work from anywhere

Holidays package

Well-being program

Job summary

Publicis Groupe Holdings B.V. seeks a Global Digital Lead for Stellantis to shape the digital, data, technology and AI transformation across Enlarged Europe. You will lead the central Digital team, accelerating maturity and ensuring excellence in planning, activation, measurement and optimisation across markets.

You will champion an omnichannel approach, connecting strategy with technology, and deliver transformational change for one of the industry’s most complex media ecosystems.

Qualifications

• Significant leadership experience in a global media agency, consultancy or client-side org.
• Deep expertise across digital ecosystem including identity and measurement.
• Strong ability to translate tech and data into clear business outcomes.
• Proven success leading cross-functional international teams.

Responsibilities

• Define and lead Stellantis digital vision across five priorities.
• Lead Digital Media Centre of Excellence and governance across Europe.
• Elevate media quality with advanced verification, safety and measurement.
• Drive Connected Identity, audience strategy and AI-enabled activation.

Skills

Leadership experience

Digital strategy

Audience strategy

Data-driven decision making

Stakeholder management

Commercial acumen

Communication skills

AI and digital transformation

Tools

DSPs

CDPs

CMPs

CRM

Identity solutions

Clean rooms

Advanced measurement

Job description

Company description

Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Starcomis the Human Experience Company and is one of the agency brands within Publicis Groupe. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And, we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Stellantis, Kellogg Company, Samsung, Puig, Visa, and more.

We are the Citizens of Starcom. We are Brave, Kind, Inclusive, and Resilient. Join us!

Overview

As Global Digital Lead for Stellantis, with primary responsibility for Enlarged Europe, you will define and lead the next phase of digital, data, technology and AI transformation across one of Publicis Groupe's most strategically important global clients.

Leading the central Digital team, you will accelerate the adoption and maturity of market-leading digital capabilities across local markets, ensuring consistent excellence in digital planning, activation, measurement and optimisation.

As a member of the integrated leadership team spanning Media, Analytics, Productivity and Digital Operations, you will champion an omnichannel approach that connects strategy, technology and execution.

This is a highly visible leadership role with direct influence on how media is planned, activated, personalised and measured to deliver superior customer experiences and measurable business outcomes at scale.

Responsibilities

You will shape and deliver Stellantis' digital vision through five strategic priorities:

• Elevating digital capability and maturity across markets.
• Delivering connected customer experiences powered by Connected Identity and Connected Media.

• Embedding data-driven planning, activation and optimisation.
• Scaling personalisation through advanced audience, creative and measurement solutions.
• Accelerating media and marketing transformation through technology, automation and AI.

These priorities support four core client ambitions: customer centricity, omnichannel orchestration, innovation at scale, and a high-performing central-to-local operating model. Working closely with regional and market leadership, Publicis Collective capability teams, brand stakeholders and senior client partners, you will drive collaboration across planning, analytics, TAAG, activation and technology disciplines to deliver innovative, connected solutions that improve business performance across all Stellantis brands.

This role offers a unique opportunity to shape the long-term digital agenda for Stellantis, act as a trusted adviser to senior client leadership, and deliver transformational change across one of the industry's most complex and ambitious media ecosystems.

Key Priorities

• Lead the development of the 2026 Joint Business Plan (JBP), defining the strategic digital roadmap and transformation priorities.

• Lead the Digital Media Centre of Excellence, establishing best-in-class governance, innovation and scalable adoption of key initiatives across European markets.
• Elevate media quality through the deployment of advanced ad verification, brand safety
• and media effectiveness frameworks.

• Scale Attention measurement and optimisation across planning, activation and performance reporting.
• Lead the rollout and adoption of the Visual Asset Analyser (VAA) across priority European markets to improve creative effectiveness and video performance.
• Drive the evolution of advanced video strategy, maximising utilisation and effectiveness across the full customer journey.
• Own the advanced performance media agenda, including the design and deployment of custom bidding algorithms, optimisation models and AI-enabled activation capabilities.
• Accelerate adoption of Connected Identity, audience strategy and emerging digital capabilities to improve campaign performance and customer experience.
• Partner with regional and local teams to drive capability development, operational excellence and consistent implementation of strategic initiatives.
• Help shape the future digital agenda, identifying innovation opportunities and defining priorities that strengthen Stellantis' competitive advantage.

Qualifications

• Significant leadership experience within a global media agency, consultancy or client-side organisation in digital, media, strategy, data or technology.
• Deep expertise across the digital ecosystem, including DSPs, CDPs, CMPs, CRM, identity solutions, clean rooms and advanced measurement.
• Strong understanding of audience strategy, consumer insights, behavioural analytics and data-driven decision making.
• Proven ability to translate complex technology and data into clear commercial strategies and business outcomes.
• Demonstrated success leading cross-functional, international teams and influencing senior executive stakeholders.
• Strong commercial acumen with experience driving transformation programmes and organisational change.
• Outstanding communication, storytelling and stakeholder management skills.
• Passion for innovation, AI, digital transformation and delivering connected customer experiences at scale.
• Increased digital maturity across markets.
• Adoption of Connected Identity and advanced digital capabilities.
• Improvement in media quality and performance KPI.
• Successful delivery of the JBP digital partner programmes.
• Increased utilisation of AI and automation solutions.
• Strong stakeholder satisfaction across regional and market leadership.

Additional information

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex):Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities:You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training:You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Partner Certifications:You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere:Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays packageincluding your birthday & Advertising Day off plus some additional days off. Rest is also important!
• Well-being:We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas