Expansion & Store Development Manager

HOFF; Elche; On-site; EUR 60,000 - 100,000; Full time

Job summary

HOFF is seeking an Expansion & Store Development Manager to lead the growth of our store network in Spain and abroad. You will shape expansion strategy, identify sites, negotiate leases, and oversee projects from signing to opening while ensuring on-time, on-budget delivery.

You will manage external partners, coordinate cross-functional teams, track KPIs, and drive profitability of the store network. Fluency in Spanish and English and willingness to travel are essential.

Qualifications

• 5+ years’ experience in retail expansion, commercial real estate or store development, including managing fit-out projects for retail units.
• Experience in fashion, footwear or lifestyle retail is a strong plus.
• Degree in Business, Real Estate, Economics, Architecture, Engineering or similar.
• Solid knowledge of the commercial property market and lease agreements.
• Proven experience managing construction projects, budgets and external suppliers.
• Strong negotiation skills and an analytical, financial mindset.
• An eye for design and detail, balancing aesthetics and functionality.
• Autonomous, organised and solution-oriented.
• Fluent in Spanish and English.
• Willing to travel regularly.

Responsibilities

• Define and execute expansion plans and market priorities with senior management.
• Identify, evaluate and select new store locations, including high-street and shopping centres.
• Negotiate lease terms with landlords and manage contract processes with Legal.
• Oversee store project management from signing to opening, including refurbishments and shop-in-shops.
• Coordinate cross-functional teams (Retail, Operations, Marketing, Finance, Product) to ensure stores are ready to open.
• Own annual expansion budget, forecast, capex management and KPI tracking.

Skills

Retail expansion

Negotiation skills

Analytical mindset

Design awareness

Autonomous

Organised

Willing to travel

Fluent in Spanish

Fluent in English

Education

Business

Real Estate

Economics

Architecture

Engineering

Job description

At HOFF, we have embarked on an extraordinary journey over the past eight years, experiencing rapid growth in the world of sneakers. We have redefined sneakers with a perfect balance of sleek design and limitless versatility. Our refined creativity, attention to detail, and distinctive mastery of color allow us to create sneakers that seamlessly adapt to every transition in life. More than just an accessory, they are a style statement that turns every step into a purposeful moment.

If you share our passion for creativity, design, and innovation, this is the place for you.

Ready to walk with us?

We're looking for an Expansion & Store Development Manager to lead the growth of HOFF's store network. Reporting directly to senior management, this role combines real estate and project management: finding and securing the best locations, in Spain and abroad, and turning them into stores that bring the HOFF experience to life.

Your mission will be to grow HOFF's retail footprint in a profitable, scalable way. You'll define where and how we open, negotiate the right deals, lead each project from lease signing to opening on time and on budget, and track the network's performance so every store delivers on its business case.

Expansion & Real Estate

• Define and execute HOFF's expansion plan with senior management, setting priorities by market, city and location based on commercial potential, profitability and brand positioning.
• Help shape HOFF's store mix, formats and geographic footprint, including entry into new national and international markets.
• Identify and assess new cities, areas and sites, both high-street and shopping centres, through market research, site visits and feasibility studies.
• Build the business case for each opportunity: sales forecast, rent, capex and expected return.
• Negotiate lease terms with landlords, shopping centres and agents, and support the contract process with Legal.
• Build a strong network in commercial real estate and keep track of market and competitor trends.

Project & Construction Management

• Lead each store project from lease signing to opening, including refurbishments, relocations, pop-ups and shop-in-shops.
• Manage the external architecture studio, contractors and suppliers, ensuring every project reflects our brand identity and business needs.
• Control timelines, budget and quality, anticipating deviations and proposing solutions.
• Manage licences, permits and regulatory compliance.
• Coordinate Retail, Operations, Marketing, Finance and Product teams so every store is operationally and commercially ready to open.

Planning, Investment & Control

• Own the annual expansion budget, with forecasts and regular reporting to management.
• Manage and optimise capex for openings and refurbishments, setting investment standards by store format and finding cost savings in construction, materials, fixtures and suppliers.
• Build scalable opening processes and track key expansion KPIs: number of openings, investment per store, on-time delivery, occupancy cost and profitability.

Network Performance

• Track new store performance against the original business case.
• Analyse the profitability of the store network and identify opportunities to renegotiate, relocate or close stores.
• Report regularly on the expansion plan and network performance, flagging deviations and proposing corrective actions.

Sounds interesting? Here’s the profile we’re looking for

• 5+ years’ experience in retail expansion, commercial real estate or store development, including managing fit-out projects for retail units.
• Experience in fashion, footwear or lifestyle retail is a strong plus.
• Degree in Business, Real Estate, Economics, Architecture, Engineering or similar.
• Solid knowledge of the commercial property market and lease agreements.
• Proven experience managing construction projects, budgets and external suppliers.
• Strong negotiation skills and an analytical, financial mindset.
• An eye for design and detail, balancing aesthetics and functionality.
• Autonomous, organised and solution-oriented.
• Fluent in Spanish and English.
• Willing to travel regularly.

Why you'll want to be part of HOFF

• The HOFF Team is the living image of the brand, so you'll get free product every season and generous discounts.
• Got plans for your birthday? We give you the afternoon off to treat yourself and have fun.
• Work hard. Play hard. We offer flexible hours so you can focus on your goals and clear your mind. Plus, we kick you out of the office at 2 pm on Fridays.
• We're an international brand on the road to success, with that start-up vibe where anything is possible.

Our Brand Values

• [1] Inspiration Movement sparks movement. Change sparks change.
• [2] Creativity If you want different results, you have to think different. Make different. Walk different.
• [3] Discovery What's known is never enough.
• [4] Realness We show up as we are.
• [5] Boldness Nothing happens by playing it safe
• [6] Kindness Meaningful connections are built through respect.

We celebrate diversity and are committed to building teams that bring together people from different backgrounds, perspectives and skills. All hiring decisions are based on qualifications, merit and business needs.

If you like what you've just read about us, we'd love to meet you

Founded in Spain in 2017, HOFF was created to blur the line between quality, amazing designs and truly fair prices.

We were born as a fashion brand that relies on authenticity as an essential value. HOFF is global in nature and creative by design. The way we express that is by getting inspiration from iconic world places to create unique designs made with soul, making versatile products to wear from desk to disco.

Our philosophy is to live an authentic life by taking the road less traveled, discovering yourself in the process.

The world is our stage.