Assistant Store Manager | HOFF Store London

HOFF; Elche; On-site; EUR 38,000 - 53,000; Full time

Job summary

HOFF is seeking an Assistant Store Manager for the Regent Street store in London. You will lead the team alongside the Store Manager, drive sales, manage day-to-day operations, and ensure customers experience the brand’s creative world.

We value 2+ years in premium brands, a strong customer-service orientation, and leadership potential. This full-time role requires English fluency and a passion for fashion and sneakers in a dynamic setting.

Qualifications

• +2 years of experience in premium brands or high-volume retail.
• Full-time role (40 hours).
• High level of spoken English; other languages valued.

Responsibilities

• Define sales strategies with Store Manager to hit targets and seasonal peaks.
• Deliver unique, memorable customer experiences and guide purchase journeys.
• Coordinate team schedules, briefings, KPIs, and action plans to drive excellence.
• Collaborate with HQ on restocks, inventory, visuals, and brand standards.

Skills

Customer service

Sales leadership

Team coordination

Communication skills

English fluency

Job description

At HOFF, we have embarked on an extraordinary journey over the past eight years, experiencing rapid growth in the world of sneakers. We have redefined sneakers with a perfect balance of sleek design and limitless versatility. Our refined creativity, attention to detail, and distinctive mastery of colour allow us to create sneakers that seamlessly adapt to every transition in life. More than just an accessory, they are a style statement that turns every step into a purposeful moment.

If you share our passion for creativity, design, and innovation, this is the place for you.

Ready to walk with us?

We’re looking for an Assistant Store Manager to join our team at our Regent Street HOFF store in London.

Alongside the Store Manager, you’ll lead the team and bring HOFF’s brand values to life — managing day-to-day operations, driving sales performance, and ensuring every customer feels part of our creative world. But most of all, you’ll enjoy the journey while making history with us.

If you’re currently a Senior Sales Supervisor or Assistant Store Manager ready to take the next step in your career — looking to grow into a role that blends leadership, community engagement, events, and premium customer experience — this is your opportunity to shine.

Your mission

• Sales Strategy: In coordination with the Store Manager and team, you’ll define sales strategies focused on achieving targets, adapting to seasonal peaks, and continuously improving sales processes.
• Customer Experience: you’ll ensure every customer enjoys a unique, memorable experience — understanding their needs, guiding their purchase journey, and resolving any issues with authenticity and care.
• Team Coordinator: as part of the store’s management team, you’ll help organize schedules, lead daily briefings, analyze KPIs, set action plans, and motivate your team to achieve excellence.
• Operations Control: you’ll work closely with the HQ team to manage restocks and inventory, ensuring the store is always fully stocked and visually aligned with brand standards. You’ll also guarantee compliance with operational guidelines and visual merchandising excellence.

Interested? Here’s the kind of profile we’re looking for

• +2 years of experience in premium brands, ideally in high-volume & related environments.
• This is a full-time role (40hrs)
• A natural flair for customer service and sales.
• High level of spoken English (other languages will be highly valued).
• Interest in fashion, sneakers, and lifestyle trends.
• A proactive, team-player attitude with strong communication skills.
• Valid work permit for UK is required.

Why woud you want to be part of HOFF?

• We’re an international brand with our sights set on success. We’ve got that start-up vibe where anything is possible.
• We’re living through a revolution in the fashion industry — and we want to be part of it.
• You’ll have the opportunity to gain experience quickly in a dynamic work environment and grow with us if you share our excitement and vision.

Sky Is Not The Limit

We don’t settle for the ordinary—we dream big and push boundaries. Why Not? is our motto, driving us to reach our full potential with every growth opportunity.

Make Things Happen

Our proactive attitude and entrepreneurial mindset push us to take action and contribute from day one. We own our responsibilities, take initiative, and make things happen.

HOFF Ambassador

We share a deep sense of pride and belonging—being part of HOFF and helping build it. We celebrate every success, driven by passion and commitment to the project.

Stronger Together

Together, we are stronger. We prioritize the greater good, share knowledge, and support one another to move forward as a team. We are part of a whole, united by a common goal—we are a community.

We celebrate diversity and are committed to building teams that represent people with different backgrounds, perspectives, and skills. Employees are selected based on their qualifications, merit, and company needs.

If you liked what you just read about us, we’d love to meet you!

Founded in Spain in 2017, HOFF was created to blur the line between quality, amazing designs and truly fair prices.

We were born as a fashion brand that relies on authenticity as an essential value. HOFF is global in nature and creative by design. The way we express that is by getting inspiration from iconic world places to create unique designs made with soul, making versatile products to wear from desk to disco.

Our philosophy is to live an authentic life by taking the road less traveled, discovering yourself in the process.

The world is our stage.