Digital Trafficker, Ad Ops

IAG Transform; Madrid; On-site; EUR 42,000 - 60,000; Full time

Job summary

Jobtailor in Madrid seeks an experienced Ad Operations professional to own trafficking and setup for campaigns across the company’s digital inventory. You will drive setup from planning to launch, perform QA, tagging, audience configuration and delivery optimization.

Your role requires hands-on experience with ad servers, multiple platforms, and campaign monitoring. You will collaborate with Sales, Tech, Data and Ops teams and contribute to post-campaign reporting and best practices.

Qualifications

• 3+ years in ad operations, digital trafficking, campaign operations or digital media delivery.
• Hands-on experience with ad servers, trafficking workflows, QA processes and campaign monitoring.
• Strong understanding of digital advertising formats, tracking tags, pacing and delivery metrics.
• Experience with GAM, DV360, Kevel and PAC's OneMedia across channels.
• Familiarity with Salesforce and campaign management tools.

Responsibilities

• Owns the trafficking and technical set-up of campaigns across IAG Media's digital inventory
• Manages campaign set-up from approved media plan to launch, including creative checks, trafficking, tagging, audience/placement configuration, QA, pacing monitoring and delivery optimisation
• Manage campaign trafficking across GAM, DV360, Kevel and PAC's OneMedia
• Translate approved campaign requirements into technical trafficking set-up
• Configure campaigns in the relevant ad-serving, CRM or digital delivery platforms
• Validate creative assets against format specs, brand-safety rules and customer-experience guardrails
• Set up tags, tracking links, audience segments, placement rules and campaign naming conventions
• Run pre-launch QA and ensure campaigns are ready to go live
• Monitor campaign pacing, delivery, errors, discrepancies and performance signals
• Recommend optimizations to improve delivery, pacing or media mix
• Coordinate with Tech & Data and OpCo teams to resolve technical delivery issues
• Provide delivery inputs for reporting and post-campaign analysis in coordination with the Account Managers
• Maintain trafficking documentation, checklists and operational best practices

Tools

GAM

DV360

Kevel

PAC's OneMedia

Salesforce

Campaign Management Tools

Job description

Responsibilities

• Owns the trafficking and technical set-up of campaigns across IAG Media's digital inventory
• Manages campaign set-up from approved media plan to launch, including creative checks, trafficking, tagging, audience/placement configuration, QA, pacing monitoring, troubleshooting and delivery optimisation
• Manage campaign trafficking across the relevant channel platforms, including GAM, DV360, Kevel and PAC's OneMedia
• Translate approved campaign requirements into technical trafficking set-up
• Configure campaigns in the relevant ad-serving, CRM or digital delivery platforms
• Validate creative assets against format specs, brand-safety rules and customer-experience guardrails
• Set up tags, tracking links, audience segments, placement rules and campaign naming conventions
• Run pre-launch QA and ensure campaigns are ready to go live
• Monitor campaign pacing, delivery, errors, discrepancies and performance signals
• Recommend optimizations to improve delivery, pacing or media mix
• Coordinate with Tech & Data and OpCo teams to resolve technical delivery issues
• Provide delivery inputs for reporting and post-campaign analysis in coordination with the Account Managers
• Maintain trafficking documentation, checklists and operational best practices

Requirements

• 3+ years in ad operations, digital trafficking, campaign operations or digital media delivery
• Hands‑on experience with ad servers, trafficking workflows, QA processes and campaign monitoring
• Strong understanding of digital advertising formats, tracking tags, creative specs, pacing and delivery metrics
• Experience with different display, video, CRM, web / app, Wi‑Fi portal and IFE digital ad formats
• Experience using the main ad‑serving platforms across different channels (onsite, offsite and IFE), including GAM, DV360, Kevel and PAC's OneMedia
• Good understanding of campaign KPIs such as impressions, clicks, CTR, completion rate, viewability and delivery accuracy
• Strong troubleshooting skills, able to identify root causes of delivery issues or discrepancies
• Detail‑oriented and comfortable managing multiple live campaigns simultaneously
• Able to work closely with Sales, Account Management, Tech & Data, Ad Products & Innovation and OpCo teams
• Experience with Salesforce and campaign management tools, including ad server log files, is desirable
• Comfortable working under launch deadlines and escalating risks early

Core Competencies

Demonstrates expertise in digital campaign trafficking and operations, with a strong focus on ad‑serving platforms such as GAM, DV360, and Kevel. Proficient in managing campaign setups, monitoring performance metrics, and optimizing delivery for enhanced results.

Highest‑Signal Resume Keywords

• Ad Operations Experience
• Campaign Trafficking Management
• Digital Advertising Formats Knowledge
• Troubleshooting Skills
• Performance Monitoring

Hard Skills

• Campaign Set‑Up
• Creative Checks
• Tagging
• Audience Configuration
• Quality Assurance
• Delivery Optimization
• Tracking Tags
• Campaign KPIs
• Digital Media Delivery
• Pacing Monitoring

Soft Skills

• Detail‑Oriented
• Collaboration
• Time Management

Industry Keywords

• Digital Trafficking
• Campaign Operations
• Ad Serving
• Creative Specs
• Delivery Metrics

Tools & Technologies

• GAM
• DV360
• Kevel
• PAC's OneMedia
• Salesforce
• Campaign Management Tools