Digital Marketing Specialist

Ardena; Noáin; Hybrid; EUR 42.000 - 65.000; Vollzeit

Zusammenfassung

Ardena is seeking a Digital Marketing Specialist to own end-to-end digital campaigns for select Ardena service offerings. You will collaborate with SMEs to translate complex scientific topics into content across LinkedIn, our website, paid media, webinars, video and events.

The role reports to the Global Head of Marketing & Communications and partners with the website and commercial teams. The ideal candidate has 3+ years in B2B digital marketing, strong writing and SEO basics, and fluent

Qualifikationen

• 3+ years of experience in B2B digital marketing.
• Strong writing skills to translate scientific topics into clear content for LinkedIn, website, articles and case studies.

Aufgaben

• Plan, run and optimize end-to-end digital campaigns for Ardena service offerings.
• Run paid digital advertising campaigns (LinkedIn Ads, Google Ads) with budget management.
• Track campaign results and report on MQLs, conversion and engagement; use data to improve future campaigns.
• Collaborate with the commercial team on lead hand-over and CRM follow-up.

Kenntnisse

B2B digital marketing

Paid social & search ads

Content writing

Marketing analytics

Interviews with SMEs

Fluent English

Ausbildung

Marketing degree

Tools

HubSpot

Jobbeschreibung

About Ardena

Ardena is a global Contract Development and Manufacturing Organization (CDMO) and Contract Research Organization (CRO) specializing in precision medicine development. Ardena supports pharmaceutical and biotechnology companies in bringing innovative, complex molecules from discovery to market.

The Ardena Group operates from five sites across Europe and the United States, employing more than 700 professionals. Our European sites are in Oss and Assen in the Netherlands, Ghent in Belgium and Pamplona in Spain. Our US facility is based in Somerset, New Jersey. Ardena provides integrated services spanning drug substance development, drug product formulation, GMP manufacturing, bioanalytical services, clinical logistics, fill and finish, and CMC regulatory support.

For our global Marketing & Communications team, based at our site in Pamplona (Spain), we are looking for a

Digital Marketing Specialist

The role:

As Digital Marketing Specialist you own the digital campaigns for a set of dedicated Ardena service offerings, from first idea to qualified lead. You work closely with our subject matter experts (SMEs) – chemists, formulation scientists, analysts and regulatory specialists – to capture what makes our services different, and you turn that knowledge into content and campaigns across LinkedIn, our website, paid media, webinars, video and events.

This is a corporate role in the Marketing & Communications team, reporting to the Global Head of Marketing & Communications. You work across all Ardena sites and alongside the website team, the commercial team and external partners such as our video editor. Your main measure of success is the number of marketing qualified leads (MQLs) your campaigns generate.

Campaign ownership:

• Plan, run and optimize end-to-end digital campaigns for your dedicated Ardena service offerings.
• Run paid digital advertising campaigns (e.g. LinkedIn Ads, Google Ads), managing targeting, budget and performance.
• Track campaign results and report on MQLs, conversion and engagement; use the data to improve every next campaign.
• Work with the commercial team on lead hand-over and follow-up in our CRM.

Content with our experts:

• Interview Ardena SMEs and translate complex scientific and technical topics into clear, credible content.
• Create content for LinkedIn, the Ardena website, articles, case studies and press releases about service updates.
• Organize and promote webinars together with SMEs, from topic and speaker preparation to follow-up.
• Engage with relevant scientific and industry communities, including Reddit.
• Work with our video editor to produce YouTube and social video content.

Website and SEO:

• Work with the website team on SEO set-up and continuous optimization.
• Create and maintain service pages that are informative, findable and built to convert.

Sales and event support:

• Create materials to promote Ardena services at conferences and events.
• Build PowerPoint presentations that present our services to clients and prospects.
• Support the team at selected events when needed.

What we are looking for:

• A degree in marketing, communications, life sciences, pharmaceutical sciences or chemistry, or equivalent practical experience.
• 3+ years of experience in B2B digital marketing, ideally in a CDMO, CRO, pharmaceutical or life sciences company – or a background in pharmaceutical chemistry with a strong interest in marketing.
• Proven experience running digital campaigns, including paid social and search advertising, with a focus on lead generation.
• Strong writing skills: able to turn scientific input into clear content for LinkedIn, web, articles and case studies.
• Working knowledge of SEO, website content management and marketing analytics.
• Confidence in interviewing experts and working with stakeholders across sites and functions.
• Fluent English, written and spoken.
• Willingness to travel for events and site visits.

How you work:

• Results-driven: you own your campaigns and measure success in qualified leads, not just reach.
• Curious about science: you enjoy learning from experts and asking the questions that make complex topics clear.
• Flexible and hands-on: you switch easily between strategy, writing, campaign set-up and event support.
• Independent and organized: you manage your own priorities, also when working remotely.

Nice to have:

• Experience with HubSpot or a similar marketing automation and CRM platform.
• Experience organizing webinars and B2B scientific content programs.
• Experience with video content and YouTube channel management.
• Familiarity with community marketing on platforms such as Reddit.
• Knowledge of drug substance, drug product or bioanalytical services.
• Additional European languages.

What we offer:

• A challenging and impactful role with real ownership over campaigns and results.
• A hybrid set-up in Pamplona with the flexibility to work remotely part of the week, and flexible working hours.
• The opportunity to work 100% remotely from anywhere in Spain, whilst being based at the Pamplona office.
• A collaborative, international working environment and a small, dedicated marketing team.
• An open corporate culture with short communication lines.
• A learning organisation that supports your professional growth.
• Attractive employment conditions.
• Meaningful work on pharmaceutical projects that help bring medicines to patients worldwide, in a culture guided by our WE CARE values: Communicative, Accountable, Reliable and Excellent.

Only candidates eligible to work in the EU will be considered for the position.