Digital Marketing Manager

sulzer; Madrid; Presencial; EUR 45.000 - 70.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Meal vouchers

Flexible compensation scheme

Health insurance

International team

Descripción de la vacante

Sulzer in Madrid is seeking a Digital Marketing Manager to drive digital initiatives, lead generation, and brand visibility. You will manage multi-channel campaigns, optimize content, and align marketing with sales using HubSpot and CRM integrations.

The role emphasizes data-driven optimization, website rehaul, and KPI reporting, with opportunities to grow within a global company. Based in Nuevos Ministerios, it offers a permanent contract and competitive benefits.

Formación

• Hands-on knowledge of digital campaign setup & execution and performance tracking.
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Responsabilidades

• Hands-on Awareness and Lead Generation Campaigns
• Setting up comprehensive multi-channel campaigns for awareness, lead generation and retargeting
• Creation of landing pages, paid ads (Google, Linkedin and others), webinars, newsletters
• Monitor and manage lead lifecycle, lead scoring, nurturing, contact segmentation, and data cleansing
• Development and execution of compelling lead nurture programs across target business segments and sales funnel stages
• Sales Enablement and Integration
• Educate, enable and encourage the sales teams regarding demand generation processes and tools to ensure leads generation and conversion to opportunities
• Ensure sound integration of marketing automation tools with CRM for end-to-end processing of leads
• Evaluate and support sales-initiated marketing activities
• Website Rehaul and Content Optimization
• Define new webpage components to optimize web page UI / UX
• Improve content based on keyword research, SEO / GEO / AEO aspects, consistent with Sulzer brand and style guidelines.
• Optimize website structure and technical basics to ensure all content is highly visible to users and AI
• Reporting and Metrics
• Report and develop relevant Key Performance Indicators (KPIs) to ensure business impact of digital marketing activities

Conocimientos

HubSpot

CRM

Google Analytics

Google Ads

Marketing automation

Lead management

Content marketing

Social media marketing

Campaign setup

SEO

Herramientas

HubSpot

Google Analytics

Google Tag Manager

Google Ads

Descripción del empleo

About the role

Join our Digital Marketing team and help us make Digital Marketing excellent.

We are seeking a Digital Marketing Manager who possesses a blend of strategic thinking, creativity, and technical expertise. The ideal candidate will have a strong understanding of digital marketing channels, marketing automation using Hubspot and the data-driven optimization of marketing activities.

Overall, we are looking for someone who can drive impactful digital initiatives, enhance brand visibility, and in particular contribute to business growth in a strong collaboration with the business.

You will do:

• Hands-on Awareness and Lead Generation Campaigns


• Setting up comprehensive multi-channel campaigns for awareness, lead generation and retargeting


• Creation of landing pages, paid ads (Google, Linkedin and others), webinars, newsletters


• Monitor and manage lead lifecycle, lead scoring, nurturing, contact segmentation, and data cleansing


• Development and execution of compelling lead nurture programs across target business segments and sales funnel stages


• Sales Enablement and Integration


• Educate, enable and encourage the sales teams regarding demand generation processes and tools to ensure leads generation and conversion to opportunities


• Ensure sound integration of marketing automation tools with CRM for end-to-end processing of leads


• Evaluate and support sales-initiated marketing activities


• Website Rehaul and Content Optimization


• Define new webpage components to optimize web page UI / UX


• Improve content based on keyword research, SEO / GEO / AEO aspects, consistent with Sulzer brand and style guidelines.


• Optimize website structure and technical basics to ensure all content is highly visible to users and AI


• Reporting and Metrics


• Report and develop relevant Key Performance Indicators (KPIs) to ensure business impact of digital marketing activities

You need to succeed:

• Hands-on knowledge in digital campaign set up & execution and performance tracking


• Proven work experience in website creation and maintenance, marketing automation, content marketing and social media marketing


• Excellent understanding Hubspot is a must ; good understanding of CRM system


• Minimum of 3- 5 years experience in lead management, marketing automation and digital marketing project management


• Excellent knowledge in website analytics (Google Analytics, Tag Manager) , Google Ads , SEO / GEO


• Able to effectively work and communicate at all levels within a matrix organization


• Analytical mindset


• High degree of independence and pragmatism

What we offer you

• A permanent contract.


• A competitive salary as well as participation in the variable remuneration system based on personal and financial objectives.


• Meal vouchers.


• Access to a voluntary flexible compensation scheme allowing employees to optimize their salary package (e.g. health insurance, transport, childcare)


• Be part of an experienced and international team.


• A Good vibe working environment.


• The opportunity to grow your career within a solid and well-established international company.


• Be part of a dynamic organization undergoing continuous transformation and improvement.


• Offices location: Nuevos Ministerios


• * Additional benefits may apply depending on the position and location.

Sulzer is an equal opportunity employer. We believe in the strength of a diverse workforce and are committed to offering an inclusive work environment.

We are proud to be recognized as a Top Employer 2026 in Brazil, Canada, China, Finland, Germany, Ireland, Mexico, Switzerland, South Africa, the UK and the USA.