Digital Growth Specialist

tfbank; Málaga; Presencial; EUR 42.000 - 55.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Dynamic work environment

Hands-on experience

Career growth opportunities

Competitive salary and benefits package

Descripción de la vacante

tfbank is seeking a Digital Growth Specialist to enhance digital growth initiatives and optimize customer conversion strategies. This role involves managing campaigns, customer acquisition, and performance analysis across multiple European markets.

The ideal candidate has a degree in Marketing or a related field and 2-3 years of experience in digital marketing. Fluency in German and English is essential for crafting communication. The company offers a supportive work environment and opportunities for professional growth.

Formación

• 2-3 years of experience in Digital Marketing or similar role.
• Experience with digital marketing platforms is an advantage.
• Strong analytical skills to work with data and performance metrics.

Responsabilidades

• Support planning and execution of marketing campaigns.
• Assist with customer acquisition and onboarding.
• Analyze performance metrics to identify optimization opportunities.

Conocimientos

Digital Marketing

Conversion Rate Optimization (CRO)

Analytics

Google Ads

Meta Ads

CRM

Excellent German language skills

Very good English skills

Educación

Bachelor’s degree in Marketing, Communications, Digital Media or related field

Herramientas

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Figma

Adobe Creative Suite

Descripción del empleo

Avarda Group simplifies how customers across Europe manage their personal finances. Listed on Nasdaq Stockholm since 2016, we combine a pragmatic business mindset with cutting‑edge technology to deliver scalable, efficient payment, savings and lending solutions.

To strengthen our team, we are looking for a Digital Growth Specialist to support our digital growth initiatives and conversion optimization efforts, while developing, managing, and optimizing communication strategies and campaigns across multiple European markets.

The role focuses on optimizing the acquisition and onboarding funnel, from first customer touchpoint through to first card usage.

This position sits between Performance Marketing, Growth, Analytics, and Content & Customer Journey Management, and is ideal for someone who enjoys working across multiple digital disciplines in a fast-paced, dynamic environment.

Your Responsibilities

• Support the planning, execution, and optimization of marketing campaigns across paid, owned and, customer lifecycle channels

• Assist with customer acquisition, onboarding, activation, and retention initiatives across multiple European markets

• Analyze key funnel, performance, and customer behavior metrics to identify optimization opportunities

• Contribute to conversion rate optimization (CRO) initiatives across the customer journey, including landing page improvements, user journey optimization, and A/B testing

• Support the implementation and continuous development of tracking, analytics, and marketing setups using tools such as GA4 and GTM

• Assist in the creation and optimization of campaign assets, marketing messages, email communications, and digital content to improve engagement and performance

• Coordinate and execute digital marketing activities across multiple channels, working closely with paid media, CRM, web, and content initiatives

• Contribute to the ongoing development and optimization of websites, landing pages, and digital customer experiences

• Collaborate closely with international teams and stakeholders to support marketing, growth, and customer value initiatives

• Stay up to date with digital marketing trends, technologies, and best practices, bringing new ideas and opportunities to the team

Your Profile

• Bachelor’s degree or equivalent qualification, ideally in Marketing, Communications, Digital Media, Digital Business, Business Administration, or a related field

• Approximately 2–3 years of experience in Digital Marketing, Performance Marketing, CRM, Customer Journey, Lifecycle Marketing, or a similar digital marketing role

• Experience working with digital marketing platforms such as Google Ads, Meta Ads, email marketing platforms, or analytics tools is an advantage

• Familiarity with GA4, GTM, SEO, CRO, CMS platforms, or design tools such as Figma or Adobe Creative Suite is desirable

• Strong analytical skills with the ability to work with data, KPIs, and performance metrics to identify opportunities for improvement

• Organized and proactive working style, with the ability to manage multiple tasks and projects in a fast-paced environment

• A hands‑on attitude with a willingness to learn, take initiative, and contribute across a variety of marketing activities

• Interest in digital growth, customer journeys, conversion optimization, and customer lifecycle marketing

• Excellent German language skills (written and spoken) are required, as creating and optimizing customer‑facing communication in German is a core part of the role

• Very good English skills are also required

What we offer

• A dynamic and supportive work environment where you can learn from experienced colleagues

• Hands‑on experience through challenging projects in a fast‑paced, modern organization

• Strong learning and development opportunities to help you grow professionally

• Exposure to banking and legal topics in an international environment

• Career growth opportunities in a fast‑growing bank

• Competitive salary and benefits package