Demand Generation Specialist (maternity leave)

Pluxee; Madrid; Híbrido; EUR 35.000 - 50.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Equipo inclusivo

Espacio para la creatividad

Oportunidades de crecimiento

Descripción de la vacante

Pluxee busca un Especialista en Generación de Demanda para crear y optimizar contenido digital que apoye sus campañas locales en Madrid. El rol implica colaborar con equipos de contenido, ventas y marketing, asegurando que el mensaje sea claro y efectivo.

Se requiere una licenciatura en Comunicación o similares, con experiencia de 2 a 5 años en marketing digital. Además, se valora la adaptación, creatividad y habilidades analíticas para llevar a cabo la estrategia digital y mejorar la adquisición orgánica.

Formación

• De 2 a 5 años de experiencia en escritura de contenido, marketing digital o producción editorial.
• Certificación en Marketing Digital preferida, particularmente en el sector B2B SaaS o HRTech.
• Dominio del inglés alto y nativo en español.

Responsabilidades

• Crear contenido diverso como ebooks, informes de mercado y más para la generación de leads.
• Innovar en formatos de contenido atractivos como videos y podcasts.
• Actualización de contenido en landing pages, newsletters y campañas de generación de leads.
• Optimizar contenido para motores de búsqueda.
• Utilizar herramientas de análisis para seguir el desempeño del contenido.

Conocimientos

Adaptabilidad

Colaboración

Comunicación

Creación de contenido

Creatividad

Análisis de datos

Estrategia de marketing digital

Marketing por correo electrónico

Resolución de problemas

Educación

Licenciatura en Comunicación, Periodismo, Marketing, Medios Digitales o campo relacionado

Herramientas

Google Analytics

HubSpot

Descripción del empleo

## Demand Generation Specialist (maternity leave)Solicitarremote type: Híbridolocations: Madridtime type: Tiempo completoposted on: Publicado hoytime left to apply: Fecha final: 31 de agosto de 2026 (Quedan más de 30 días para realizar la solicitud)job requisition id: R5194**At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond.**Empleado temporal/informal (Fixed Term) (Seasonal) **Job Description:**The Demand Generation Specialist is responsible for creating, adapting, and optimizing engaging digital content that supports Pluxee’s local marketing campaigns, websites, and engagement channels. Whether working at local level, the role ensures content reflects Pluxee’s brand voice, is tailored to audience needs, and drives performance across digital touchpoints. This role works closely with content managers, campaign teams, and creative partners to bring digital experiences to life across channels.**YOUR NEXT CHALLENGE**1. **Lead Generation Content**: Take a lead role in creating diverse content formats such as ebooks, checklists, market reports, and more, contributing to effective lead generation. Develop and execute a content strategy aligned with SEO/GEO objectives, defined with the Demand Generation Manager and CMO.2. **Innovative Content Formats**: Generate fresh ideas for engaging content formats, including AI, videos, podcasts, webinars, and other creative approaches to captivate our target audience.3. **Campaign & Channel Content Support Write and update** content for local landing pages, newsletters, lead-generation campaigns, and employer branding efforts. Collaborate with local digital, sales, and product teams to ensure marketing messages are clear and compelling.4. **SEO Optimization:** Collaborate closely with the Demand Generation Manager to optimize content for search engines, supporting the shift from paid to organic lead acquisition.5. **Performance Tracking & Reporting Support Use** content dashboards and analytics tools to track page views, engagement, and content usage. **YOU ARE A MATCH IF...****- Education**: Bachelor’s degree in Communication, Journalism, Marketing, Digital Media, or a related field.**- Work Experience**: 2–5 years of experience in content writing, digital marketing, editorial production, or copywriting, particularly in the B2B SaaS or HRTech industry.**-** **Certifications Requirements**: Certification in Digital Marketing (e.g., Google Analytics, HubSpot) preferred.**- Languages:** English high and Spanish native **- Competencies:** Adaptability (Competent) Collaborates (Competent) Communication (Competent) Content Creation (Competent) Creativity (Competent) Data Analysis (Competent) Digital Marketing Strategy (Competent) Email Marketing (Competent) Problem-Solving (Competent) **Detail-Oriented**: Meticulous attention to detail to ensure accuracy and precision in campaign tracking, analysis, and reporting.**Analytical**: You naturally dive deep into data to support your decisions.**Problem-solver**: Strong problem-solving skills to identify challenges, develop solutions, and overcome obstacles in campaign optimization.**Highly Organized**: Effective time management and organizational skills to manage multiple campaigns, meet deadlines, and prioritize tasks**A Project Manager**: Solid project management skills to effectively plan, execute, and monitor performance marketing campaigns.**Strategic Thinker**: Capacity to think strategically and align content creation with both short-term and long-term marketing goals. **Why join Pluxee?** **Join an inclusive team**Work at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.**Turn inspiration into possibility**Get space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.**Make a positive impact**Touch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.**Grow with us**Get support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.