CRM Data Analyst – Gaming Insights & Campaign Performance

Scopely; Barcelona; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

Scopely in Barcelona is seeking a Data Analyst (CRM) to measure and optimize CRM campaigns across our portfolio. You will pull data from CRM platforms, verify results, build dashboards, and report findings to game teams and the Director of CRM.

You’ll design and govern experiments (A/B tests), maintain segment definitions (VIP, Regular Customer, New Player), and ensure data quality for targeting. Experience with SQL and BI tools is essential.

Formación

• 4+ years in marketing analytics, CRM analytics, or a related data role in a behavior-based environment such as gaming.
• Proficiency with SQL and at least one BI tool (e.g., Looker, Tableau, Mode).
• Experience working with CRM or marketing automation platforms to extract and interpret campaign data.
• Experience with performance and attribution data and ensuring proper tracking.
• Ability to translate data needs to engineers and communicate findings to stakeholders.

Responsabilidades

• Pull and verify campaign data from CRM platforms and analytics systems; reconcile discrepancies.
• Create and maintain dashboards for CRM teams and portfolio-level summaries.
• Design and govern experiments (A/B and multivariate); ensure proper sample sizes and clean control conditions.
• Define, track and report on segment definitions across the portfolio (VIPs, Regular, New, Lapsed).

Conocimientos

SQL

BI tools

CRM analytics

Communication

A/B testing

Herramientas

Looker

Tableau

Amplitude

Segment

BigQuery

Snowflake

Descripción del empleo

Scopely in Barcelona is seeking a Data Analyst (CRM) to measure and optimize CRM campaigns across our portfolio. You will pull data from CRM platforms, verify results, build dashboards, and report findings to game teams and the Director of CRM.

You’ll design and govern experiments (A/B tests), maintain segment definitions (VIP, Regular Customer, New Player), and ensure data quality for targeting. Experience with SQL and BI tools is essential.