Creator Strategy & Growth Manager

Scopely; Barcelona; Híbrido; EUR 48.000 - 64.000; A tiempo parcial

Descripción de la vacante

Scopely in Barcelona seeks a Creator Strategy and Growth Manager to join the Creator Strategy team within Marketing, on a hybrid basis (2 days in office). This fixed-term contract of 6+ months offers an opportunity to shape influencer marketing across multiple game titles.

You’ll manage influencer campaigns, budget, agency relationships, and day-to-day operations, balancing performance metrics with brand objectives while collaborating with UA, product and legal/IP teams.

Formación

• Bachelor’s degree in Marketing, Business, or related field.
• Experience in influencer marketing or related discipline, ideally in gaming.
• Strong knowledge of CPM/rate benchmarks and negotiating pricing with talent agencies.
• Comfort owning contracts, invoices, budget pacing, vendor paperwork.
• Strong analytical skills.
• Proficiency in Google Sheets/Excel and data visualization tools (Looker).
• Clear, confident written and verbal communication for stakeholders and partners.
• Ability to prioritize across timelines and IP guidelines.

Responsabilidades

• Run influencer marketing operations across platforms (YouTube, Meta, TikTok, Twitch).
• Own agency relationships and negotiate rates.
• Shape creator strategy and translate into operational plans, timelines, briefs.
• Build and share strategy decks with cross-functional stakeholders and performance/UA teams.
• Onboard creators and agencies; liaise with procurement and finance.
• Track performance with MMPs and Looker; optimize campaigns.
• Deliver campaign recaps and executive-level presentations.

Conocimientos

Influencer marketing

Budget management

Contract negotiation

Analytical skills

Excel / Google Sheets

Looker / data visualization

Communication

IP guidelines understanding

Educación

Bachelor’s degree in Marketing, Business, or related field

Herramientas

Looker

Google Sheets

Excel

Descripción del empleo

We're looking for a Creator Strategy and Growth Manager to join our Creator Strategy team, within our Marketing team, in our Barcelona studio hub on a hybrid basis (2 days in office). This is a Fixed Term Contract of 6+ months.

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

The Marketing team deeply understands a game’s audience, creative strategy and priorities. They are the glue between the Brand, Product, and our Player Communities that will redefine our social strategy to amplify our games across new and existing social channels while building a meaningful community for our players.

What You Will Do

You'll help shape and run the influencer marketing initiatives that turn creator content into measurable impact - managing budget, agency relationships, and the day-to-day operations that keep every campaign on track.

You'll balance performance-oriented influencer marketing (installs, CPI, ROAS) with brand-oriented influencer marketing (awareness, community, brand voice), working closely with UA/performance marketing, brand and legal/IP teams. Staying on top of market trends and best practices in mobile performance marketing are key. Responsibilities include:

• Run Influencer Marketing Operations: Own creator selection and vetting, content brief coordination, and campaign flighting across YouTube, Meta, TikTok, and Twitch for multiple game titles.
• Own Agency Relationships: Negotiate rates with talent agencies, resolving day-to-day issues as campaigns run.
• Support Influencer Marketing Strategy: Help shape the creator strategy across the portfolio and translate it into operational plans, timelines, and campaign briefs.
• Help Build and Share Strategy Decks: Share influencer campaign plans and budget scenarios with cross-functional stakeholders, including performance/UA audiences who expect CPI and CPM, not just reach and volume metrics.
• Manage Vendor Operations: Onboard new creator and agency suppliers and liaise with procurement and finance teams to keep operations.
• Track Performance: Use MMPs (Singular, Adjust, AppsFlyer) and dashboarding tools (Looker) to monitor influencer campaign performance across funnel stages and trigger optimizations.
• Own Reporting Cadence: Deliver campaign recaps, end-of-campaign wrap reports with learnings, and executive-level presentations, keeping stakeholders aligned on both strategy and execution status.

What We're Looking For

We're seeking an experienced, execution-focused Creator Strategy and Growth Manager who can help shape influencer marketing strategy and run the day-to-day operations that bring it to life. Qualifications include:

• Bachelor’s degree in Marketing, Business, or a related field
• Experience in influencer marketing, creator marketing, or a related discipline, ideally in gaming
• Strong knowledge of CPM/rate benchmarks and hands-on experience negotiating pricing and terms with talent agencies
• Comfort owning operational details — contracts, invoices, budget pacing, vendor paperwork — alongside higher-level strategy
• Strong analytical skills
• Strong Google Sheets/Excel skills, plus working knowledge of MMPs and data visualization tools (ideally Looker)
• Clear, confident written and verbal communication for both internal stakeholders and external agency partners
• Comfort prioritizing across competing timelines and stakeholders, context-switching between brand voices, and understanding of IP guidelines across a portfolio of titles

Bonus Points

• Gaming industry experience
• Knowledge of creator/ambassador programs and reward mechanisms (e.g. rewarded deep links, promo codes)
• Experience working directly with UA/performance marketing teams on influencer and creator marketing
• Familiarity with influencer disclosure requirements

About Scopely

Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star TrekTM Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.

Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.

Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process.

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Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.