Creative Strategist

Zurich Insurance; Barcelona; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

Zurich Insurance is seeking a Creative Strategist to transform audience insights, cultural trends and business objectives into compelling creative strategies for our brand across digital and social-first environments.

You will translate data, platform behaviors and cultural signals into content territories and briefs that energize creative teams and drive business impact. Strong English and stakeholder management are essential.

Formación

• Experience in creative strategy for social-first channels.
• Ability to translate data and cultural trends into content strategies.
• Strong briefing and storytelling abilities.
• Experience presenting strategic recommendations to stakeholders.

Responsabilidades

• Translate business objectives into social-first creative strategies.
• Collaborate with insights team to turn learnings into opportunities.
• Define content territories, platforms and narratives.
• Develop creative briefs for content teams and videomakers.
• Create concept cards, principles and platform guidelines.
• Advise on platform evolution, formats and audience behaviors.
• Ensure ideas align with business objectives and brand positioning.
• Support content calendars with priorities and themes.

Conocimientos

Creative strategy

Social media

Digital marketing

Agency environments

TikTok

Instagram

Content strategies

Creative briefs

Brand strategy

Digital funnel

English

Descripción del empleo

About The Role

We’re looking for a Creative Strategist with experience in digital and social-first environments, able to transform audience insights, cultural trends and business objectives into powerful creative strategies for the brand.

Someone with strategic vision, strong creative sensibility and the ability to translate data, platform behaviors and cultural signals into content territories, narratives and briefs that inspire creative teams and drive business impact.

What will your mission be?

To transform business objectives, audience insights and the evolution of the social ecosystem into creative strategies that shape our brand’s content, ensuring every proposal is relevant, platform-native and aligned with business priorities.

What are we looking for?

• Around 4 years of experience in creative strategy, social media, digital marketing or agency environments.
• Strong understanding of the social media ecosystem, particularly platforms such as TikTok and Instagram.
• Ability to transform data, audience insights and cultural trends into creative strategies.
• Experience developing content strategies and defining creative territories.
• Ability to prepare clear, inspiring and actionable creative briefs.
• Strategic mindset combined with strong creative sensibility.
• Understanding of brand strategy, content strategy and the digital funnel.
• Ability to connect business objectives with communication opportunities and creative ideas.
• Strong presentation and stakeholder management skills.
• High level of English, as some meetings and collaborations are conducted in this language.

Responsibilities

• Translate business objectives into social-first creative strategies.
• Collaborate with the Monitoring & Insights team to turn learnings into strategic opportunities.
• Define content territories, creative platforms, communication angles and social narratives.
• Develop creative briefs for content teams, videomakers and Creative Specialists.
• Create concept cards, creative principles and platform-specific guidelines.
• Advise teams on platform evolution, formats, audience behaviors and emerging cultural trends.
• Ensure creative ideas respond to audience needs, business objectives and brand positioning.
• Support the strategic definition of content calendars, establishing priorities, themes and key moments.

Technical Requirements

• Strong understanding of social media platforms, formats and digital behaviors.
• Experience developing content and creative strategies for digital and social-first channels.
• Strong briefing, storytelling and strategic thinking skills.
• Understanding of content performance metrics and the digital funnel.
• Experience presenting strategic recommendations to stakeholders.

We will especially value

• Experience in content strategy, social media strategy or creative planning.
• Experience working in fast-paced agency or digital environments.
• Ability to combine analytical thinking with creative excellence.
• Passion for culture, trends and platform evolution.

Why Zurich

At Zurich, we like to think outside the box and challenge the status quo. We take an optimistic approach by focusing on the positives and constantly asking What can go right?

We are an equal opportunity employer who knows that each employee is unique - that’s what makes our team so great!

Join us as we constantly explore new ways to protect our customers and the planet.

• Location(s): ES - Barcelona
• Remote working:
• Schedule: Full Time
• Recruiter name: Marcel Sanz Quintana
• Closing date: