Copywriter

Tamarind Intelligence; Barcelona; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

Cocunat is seeking an enthusiastic Copywriter to join their Marketing Team in Barcelona, Spain. This role involves creating engaging copy for performance-driven digital campaigns specifically on Meta platforms, focusing on maximizing conversion rates.

The ideal candidate will possess strong creative instincts, fluency in Spanish, and a good level of English, with a talent for capturing attention and developing innovative ads that resonate with consumers.

Formación

• Previous experience creating copy for digital campaigns or Meta Ads.
• Understanding of performance marketing and ad conversion.
• Fluent in Spanish and possess a good level of English.

Responsabilidades

• Develop creative campaigns focused on performance and conversion.
• Create copy for performance ads on Meta platforms.
• Analyze performing creatives and iterate on them.
• Research trends and adapt effective strategies.

Conocimientos

Digital copywriting

Performance marketing

Creativity

Social media engagement

Fluent Spanish

Good English

Descripción del empleo

Requirements

• Previous experience creating copy for digital campaigns or Meta Ads
• Understanding of performance marketing and what makes an ad convert
• Creative profile with strong interest in digital culture and social media
• Good instinct for identifying strong hooks, messages and creative formats
• Ability to work in a fast-paced and dynamic environment
• Proactive, hands-on and eager-to-learn mindset
• Visual sensitivity and strong attention to detail
• Good communication and teamwork skills
• Fluent Spanish and good level of English
• (Desirable) Constantly save ads, campaigns or ideas for inspiration
• (Desirable) Stay updated on trends, formats and social media codes
• (Desirable) Know the difference between entertaining content and content that converts
• (Desirable) Are interested in consumer psychology and digital behavior
• (Desirable) Enjoy generating ideas and testing new creative approaches

What the job involves

• At COCUNAT, we’re looking for a Copywriter to join our Marketing Team and help us develop creative campaigns focused on performance and conversion
• We’re looking for someone creative, fast and with strong creative instinct. Someone who understands how to capture attention on social media, what makes an ad work, and how to transform ideas into high-converting creatives
• We’re not looking for purely aesthetic creativity. We’re looking for someone with a strong content mindset, performance-driven thinking, and genuine curiosity for understanding what is working across social platforms today
• If you enjoy writing, conceptualizing ideas and spotting trends before everyone else, we’d love to meet you
• Create copy for performance ads, mainly on Meta platforms
• Develop hooks, claims and selling angles
• Participate in the conceptualization of conversion-focused creatives
• Think both about the copy and the visual hook of each ad
• Analyze which creatives are performing and how to continue iterating them
• Create clear and actionable briefs for creators and the creative team
• Adapt messaging and formats depending on the audience and content type
• Work on different creative approaches such as:
  • UGC, Founder content, Influencer content, Educational ads, Problem / solution, Before & after
  • Content featuring dermatologists and formulators
• Constantly research trends, formats and winning ads
• Detect what is working on social media and adapt it to the brand
• Understand the product deeply to identify new communication territories
• Continuously bring new references and creative ideas