Cluster Lead Influence

Publicis Groupe España; Madrid; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Flexible benefits

Global training programs

Work from anywhere (6 weeks)

Well-being & holidays

Job summary

Publicis Groupe España is seeking an experienced Influencer Marketing leader to strategize, govern and deliver influencer initiatives across Southern Europe. You will oversee relationships with senior clients, brands and agencies, and drive regional performance.

You will manage budgets, allocate resources, forecast, and implement governance across markets, while coaching regional teams to achieve objectives and maintain high standards.

Qualifications

• 8+ years of experience in Influencer Marketing or related disciplines.
• Proven ability to lead senior client, brand and agency relationships.
• Experience managing multi-market or regional accounts.
• Strong strategic planning and operational management capabilities.
• Advanced English proficiency, both written and spoken.
• Bachelor's degree or equivalent professional experience.

Responsibilities

• Own annual strategy and planning across Influencer activities, incorporating Social and PR initiatives where relevant.
• Lead senior client, brand and agency relationships, acting as the primary point of contact for strategic direction and decision-making.
• Oversee resource allocation, budget management, forecasting and commercial governance across all assigned markets.
• Drive cross-market integration, ensuring consistency in ways of working, standards, processes and best practices.
• Monitor performance across brands and markets, identifying opportunities for optimisation and continuous improvement.
• Lead issue resolution and manage escalations to ensure effective and timely outcomes.
• Provide leadership, coaching and development for regional team members.
• Establish and maintain governance processes to support efficient planning, delivery and reporting.
• Ensure all activities are delivered in line with agreed objectives, timelines and quality standards.

Skills

Influencer Marketing

Social Media

Public Relations

Communications

Stakeholder management

Budget management

Team leadership

English proficiency

Education

Bachelor's degree or equivalent

Job description

Company Description Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Company Description Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Spark Foundry is a global media agency that exists to bring HEAT (Higher Engagement, Affinity, and Transactions to brands). By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Groupe, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

Come and join us!

Overview

Lead the strategic planning, governance and delivery of Influencer activities across Southern Europe, while overseeing key stakeholder relationships, regional operations and team performance. Responsible for ensuring alignment across markets, maintaining consistent standards and best practices, and driving strong commercial and operational outcomes across the region.

Responsibilities

• Own annual strategy and planning across Influencer activities, incorporating Social and PR initiatives where relevant.
• Lead senior client, brand and agency relationships, acting as the primary point of contact for strategic direction and decision-making.
• Oversee resource allocation, budget management, forecasting and commercial governance across all assigned markets.
• Drive cross-market integration, ensuring consistency in ways of working, standards, processes and best practices.
• Monitor performance across brands and markets, identifying opportunities for optimisation and continuous improvement.
• Lead issue resolution and manage escalations to ensure effective and timely outcomes.
• Provide leadership, coaching and development for regional team members.
• Establish and maintain governance processes to support efficient planning, delivery and reporting.
• Ensure all activities are delivered in line with agreed objectives, timelines and quality standards.

Qualifications

• 8+ years of experience in Influencer Marketing, Social Media, Public Relations, Communications or related disciplines, preferably within an agency environment.
• Proven experience leading senior client, brand and agency relationships.
• Demonstrated experience managing multi-market or regional accounts.
• Strong strategic planning and operational management capabilities.
• Experience overseeing budgets, resource planning and commercial governance.
• Experience leading and developing teams in a fast-paced environment.
• Strong stakeholder management, communication and presentation skills.
• Ability to drive alignment, consistency and best practices across multiple markets and teams.
• Strong problem-solving skills with the ability to manage risk, issues and escalations effectively.
• Advanced English proficiency, both written and spoken.
• Bachelor's degree or equivalent professional experience.

Additional Information

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.