Brand & Media Planner: Data-Driven Campaigns

Hearts & Science Spain; Madrid; Presencial; EUR 32.000 - 52.000; Jornada completa

Descripción de la vacante

Hearts & Science Spain is seeking a Brand Specialist to steward and analyze media across channels, ensuring cost-efficient campaigns from Madrid. You will lead communication plans aligned with client objectives and maximize ROI on advertising activity across digital, print, and outdoor media.

You will gather consumer insights, frame campaign trends, and collaborate with clients, publishers, and internal teams to drive growth. A strong emphasis on rigorous analysis and timely delivery is expected.

Formación

• Minimum 3 years in a similar role with digital planning experience.
• Experience managing Paid Social and Programmatic disciplines.
• Strong analytical skills and ability to relate results to client objectives.
• Excellent organizational skills and ability to manage multiple projects.

Responsabilidades

• Provide high-quality service to clients, understanding their needs and objectives.
• Develop and adjust media plans to fit client goals.
• Identify target audiences and analyze campaign results for insights.
• Collaborate with suppliers and internal teams to execute plans.
• Prepare competitive reports with depth of analysis and implications.
• Ensure timely delivery and adherence to timelines.

Conocimientos

Digital planning

Paid social

Programmatic

Data analysis

Project management

Communication

Deadline management

EU work permit

Herramientas

Sizmek

Comscore

Google Analytics

DCM

Descripción del empleo

Hearts & Science Spain is seeking a Brand Specialist to steward and analyze media across channels, ensuring cost-efficient campaigns from Madrid. You will lead communication plans aligned with client objectives and maximize ROI on advertising activity across digital, print, and outdoor media.

You will gather consumer insights, frame campaign trends, and collaborate with clients, publishers, and internal teams to drive growth. A strong emphasis on rigorous analysis and timely delivery is expected.