ATL Marketing Manager (f/m/x)

Auto1 Group; Madrid; Híbrido; EUR 55.000 - 85.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working hours

30 days vacation

Dedicated education budget

Discounts on well-known brands

Access to mental well-being resources

Descripción de la vacante

A leading automotive marketing company based in Madrid is seeking a Media Manager to drive impactful brand campaigns for Autohero and Wirkaufendeinauto.de. The ideal candidate will have 2+ years of experience in managing marketing campaigns across various platforms and strong analytical skills. This position offers flexible working hours, 30 days of vacation, and opportunities for professional growth. Join the dynamic marketing team to shape brand strategies and boost customer engagement.

Formación

• 2+ years in online or offline marketing campaign management.
• Proven results in a fast-paced environment.
• Experience with agency and media supplier relationships.
• Strong attention to detail and ability to manage multiple campaigns and projects.
• Experience in managing agency and media supplier relationships.
• Excellent communication skills; English fluency is essential.
• Experience with programmatic media buying is a plus.
• Fluency in an additional European language (German, Spanish, Swedish, or Portuguese) is a strong plus.

Responsabilidades

• Plan and optimize performance-driven campaigns across multiple channels.
• Analyze performance data to uncover growth opportunities.
• Manage budgets for customer acquisition and brand growth.
• Negotiate TV pricing and relationships with agencies.
• Build data-backed business cases for brand initiatives and maintain strong media partner relationships.
• Negotiate TV pricing and manage relationships with agencies to ensure value and delivery.
• Collaborate with creative and production teams; use data-driven insights to inform campaign concepts.
• Identify, test, and scale new offline and online channels for ongoing growth.

Conocimientos

Experience managing marketing campaigns

Analytical skills

Attention to detail

Communication skills

Fluency in English

Fluency in another European language

Adaptability

Budget optimization

Herramientas

Excel

SQL

BigQuery

Descripción del empleo

Are you a marketing innovator eager to make an impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team and play a key role in shaping the brand strategies for both Autohero and Wirkaufendeinauto.de as we drive our growth across Europe.
As our Media Manager, you’ll lead the charge on high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You’ll combine analytical expertise with creative vision, using data to craft strategies that attract high-quality customers and boost brand awareness for both of our consumer-facing products.

• Your work-life balance and working from home are part of our culture, so we offer you working-from-home options, flexible working hours, and 30 days of vacation
• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and training
• We offer discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars for you, your family, and your friends

Your new Role

• Plan, launch, and optimize performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels such as Streaming platforms and YouTube.
• Develop and implement innovative measurement and attribution methods to maximize the effectiveness of both offline and online marketing.
• Analyze campaign performance by connecting KPIs with core business data, uncovering growth opportunities using industry-leading analytics tools.
• Strategically manage and allocate budgets across channels to ensure efficient customer acquisition and brand growth.
• Build compelling, data-backed business cases for brand initiatives and foster strong relationships with media partners.
• Negotiate TV pricing and manage relationships with agencies to ensure optimal value and campaign delivery.
• Collaborate with creative and production teams, leveraging data-driven insights to inspire impactful campaign concepts.
• Identify, test, and scale new offline and online channels to fuel continuous growth for both brands.

Your Skills

• 2+ years of experience managing and scaling online and/or offline marketing campaigns, with a proven track record of delivering results in a fast-paced environment.
• Advanced analytical skills and a data-driven approach, with proficiency in Excel; experience with SQL or BigQuery is a plus, but not a necessity.
• Strong attention to detail and a structured mindset for managing multiple projects and campaigns.
• Experience in managing agency and media supplier relationships.
• Excellent communication skills; fluency in English is essential.
• Experience with programmatic media buying is a plus.
• Experience in shaping creative strategy and direction is a plus.
• Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a strong plus.
• High motivation, adaptability, and a drive to challenge the status quo.
• Once a unicorn, now a listed public company, be part of our success story!
• More than 90 different nationalities make up a truly international and diverse working environment.
• Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!

Join us, in building the best way to buy and sell cars!

Apply by uploading your CV inEnglish with a note of your earliest starting date and your salary expectations.

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

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