Associate Director - Marketing & Communications

IQVIA; Barcelona; Presencial; EUR 75.000 - 100.000; Jornada completa

Descripción de la vacante

A global healthcare data science company is seeking an Associate Director – Marketing & Communications in Barcelona. This role involves leading the EMEA Tech and CHIL Marketing & Communications Team, developing strategies, managing budgets, and fostering collaboration. Candidates should have over 10 years of marketing experience and a Master’s degree. Fluency in English is essential, and proficiency in German is a plus.

Formación

• 10+ years of experience managing marketing and communications.
• Proven track record of leading high-performing marketing teams.
• Flexibility to work evenings or weekends as needed.

Responsabilidades

• Develop and execute MarCom strategy for EMEA Tech.
• Lead strategic marketing planning for CHIL team initiatives.
• Oversee the marketing budget and manage financial alignment.

Conocimientos

10+ years of experience in marketing and communications

Strong strategic thinking skills

Excellent communication skills

Proven ability to handle confidential information

Cultural awareness and sensitivity

Fluency in English

Proficiency in German

Educación

Master’s degree in marketing/communications

Descripción del empleo

Associate Director – Marketing & Communications

IQVIA™ is The Human Data Science Company®, focused on using data and science to help healthcare clients find better solutions for their patients. Formed through the merger of IMS Health and Quintiles, IQVIA offers a broad range of solutions that harness advances in healthcare information, technology, analytics, and human ingenuity to drive healthcare forward.

This role invites you to join IQVIA as a MarCom Associate Director, strategically leading our EMEA Tech and CHIL Marketing & Communications Team. You will oversee marketing and communication activities for the Regional EMEA Tech Function (primary focus) and the Switzerland & Israel (CHIL) team (secondary focus). Your work will support business objectives by developing and executing MarCom strategies and initiatives, ensuring alignment with internal and external stakeholders.

Responsibilities

• Develop and execute a comprehensive MarCom strategy for EMEA Tech in collaboration with functional leads, aligning marketing activities with broader business objectives.
• Provide strategic guidance and execution on marketing activities for Tech functions, including prioritizing conferences/events, webinar initiatives, and targeted email campaigns with the global business unit.
• Lead the planning and execution of high‑impact Tech events and key regional events, ensuring alignment with the EMEA Regional Business Unit (RBU) Marketing and Communication team.
• Collaborate with cross‑functional stakeholders to align campaigns, tactics, and measurable outcomes across business units.
• Strategically plan and execute internal communications initiatives—town halls, quarterly newsletters, monthly updates—to enhance engagement and alignment.
• Drive leadership visibility through curated internal communications such as podcasts and year‑end videos.
• Establish and manage the EMEA Tech centralized hub for communication resources and updates.
• Develop and implement a cultural and engagement strategy to foster collaboration and employee engagement.
• Provide strategic oversight of the marketing budget, including spend tracking, accrual management, and financial alignment with broader goals.
• Partner with the EMEA RBU Marketing and Communications Team and Enterprise Marketing Operations Team to produce data‑driven insights through monthly, quarterly, and annual metrics reports, summarizing campaign performance, social media impact, and web traffic analytics.
• Support the CHIL team with strategic marketing planning for HQ and local businesses, guiding high‑impact initiatives such as event organization and key campaigns aligned with CHIL’s long‑term goals.
• Coordinate marketing efforts for CHIL, covering HQ and local businesses, including developing/implementing marketing plans and managing operational marketing efforts.
• Foster cross‑functional collaboration by aligning stakeholders on campaign strategies, tactics, and measurable outcomes to maximize business impact and ensure cohesive messaging.

Qualifications

• 10+ years of experience in marketing and communications.
• Master’s degree, ideally with a focus on marketing/communications.
• Proven track record of managing and leading marketing teams, fostering collaboration, and driving high performance.
• Strong strategic thinking skills with the ability to analyze complex situations, anticipate challenges, and develop innovative, forward‑looking solutions.
• Excellent communication, planning, and organizational skills.
• Proven ability to handle confidential information with discretion.
• Fluent in English (written and spoken); proficiency in German is a plus.
• Cultural awareness and sensitivity to working with diverse cultures.
• Flexibility to occasionally work evenings or weekends, as needed.

About IQVIA

IQVIA is a leading global provider of clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments, improving patient outcomes worldwide. Learn more at https://jobs.iqvia.com.

At IQVIA, we believe that diversity, inclusion, and belonging empower our mission to accelerate innovation for a healthier world. We create a culture of belonging by valuing perspectives from all talented employees worldwide and providing opportunities for everyone to contribute their authentic selves.