Ai-Driven Thumbnails Strategist

Qformedia; Barcelona; Presencial; EUR 114.000 - 178.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Dental insurance

Vision insurance

Disability insurance (long/short term)

Employee assistance program

Flexible spending account

Life insurance

Parental leave (4–12 weeks)

Holidays and vacation

Descripción de la vacante

HP, Inc. is seeking a Senior Retail Marketing Strategist to define global packaging and retail experiences across hardware, supplies, and services. You will translate shopper insights into packaging frameworks and playbooks for worldwide markets.

The role requires a strong track record in consumer goods, retail execution, and collaboration across large organizations. This position offers a comprehensive benefits package and opportunities for impact across global teams.

Formación

• 12+ years marketing experience with focus on retail, packaging, or shopper marketing.
• Strong background in consumer goods and retail execution.
• Experience translating product strategy into customer-facing communication frameworks.
• Ability to collaborate across global teams and influence diverse stakeholders.

Responsabilidades

• Define global packaging strategy across hardware, supplies, and services.
• Translate product value propositions into clear packaging frameworks and messaging.
• Establish standards for communicating services, subscriptions, and AI-enabled features.
• Translate shopper journey insights into actionable packaging and etail strategies.
• Develop playbooks and guidance for POS, content standards, and conversion experiences.
• Create strategic briefs and guidance enabling consistent global execution with local flexibility.
• Partner with Insights to define research informing packaging and shopper experience.

Conocimientos

Retail marketing

Packaging strategy

Shopper insights

Cross-functional collaboration

Descripción del empleo

Senior Retail Marketing Strategist

Senior Retail Marketing Strategist
**Description**
**JOB SUMMARY**
The Consumer & Small Business Print Global Marketing organization is looking for a Senior Marketing Strategist to define global retail and packaging strategy across the print portfolio spanning hardware, supplies, and services. This role defines how HP brand shows up at the moment of truth across retail and digital environments, ensuring clarity, differentiation, and conversion. The role combines consumer goods rigor with deep understanding of shopper behavior, driving consistency across markets while enabling localized execution. The ideal candidate will operate as a strategic connector across functions and teams to translate customer and shopper understanding into global principles, creative briefs, packaging systems and retail experience guidance that can be executed consistently while allowing for local market nuance.

**KEY RESPONSIBILITIES**
**Global Portfolio Packaging Strategy**

• Define global packaging strategy across hardware, supplies, and services, ensuring strong portfolio navigation, on-shelf visibility and customer communication.
• Translate product value propositions and portfolio strategy into clear, intuitive, and compelling packaging frameworks, messaging hierarchies, and claims guidance.
• Establish standards for communicating services, subscriptions, and innovation such as HP app and AI-enabled features through packaging.

**Retail and Shopper Experience Strategy**

• Translate shopper journey insights into actionable packaging, retail and etail strategy frameworks for consumers and SMB buyers.
• Define strategy and develop playbooks to guide POS, content standards, retail storytelling, comparison tools, and conversion experiences; partnering with worldwide creative strategy and market teams to translate strategy into execution.
• Optimize shopper decision journeys across key purchase moments, improving clarity, comparison, premium perception and conversion.

**Global Enablement & Market Activation Guidance**

• Create strategic briefs, playbooks, and guidance that enable consistent execution without limiting necessary local flexibility.
• Establish feedback loops with markets to understand execution barriers, shopper response, and opportunities to improve future frameworks.

**Performance & Insights**

• Partner with Insights to define and execute research that informs packaging, retail and shopper experience strategy, including concept testing, packaging comprehension, shelf navigation, claims hierarchy and shopper journey work.
• Leverage retail data, sell-out insights, and testing to continuously improve conversion.

**QUALIFICATIONS AND EXPERIENCE**

• 12+ years marketing experience, with focus on retail, packaging, or shopper marketing.
• Strong background in consumer goods and retail execution.
• Strong experience translating product and portfolio strategy into customer-facing communication frameworks.
• Deep understanding of shopper behavior across physical retail, eTail, and unassisted purchase journeys.
• Proven ability to develop strategic briefs, frameworks, playbooks, standards across global organizations.
• Strong collaboration and influence skills in global organizations.
• Ability to operate in ambiguity, define white spaces and turn complex portfolio challenges into simple, actionable strategies.

The pay range for this role is $130,700 to $205,200 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview

**Job -**

Marketing
**Schedule -**

Full time
**Shift -**

No shift premium (United States of America)

**Relocation -**

**Equal Opportunity Employer (EEO)**

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP's EEO Policy ( or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal").