Ad Operations Market Lead

Seedtag; Madrid; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Flexible benefits plan

Health insurance

Gympass access

Seedsave Program with exclusive-discc

Job summary

Seedtag, a leader in Neuro-Contextual Advertising, seeks an Ad Operations Market Lead in Madrid to lead the Spanish Operations team and oversee global-scale ad campaigns. The role focuses on programmatic strategy, campaign performance, and operational excellence to drive scalable growth.

You will manage branding and performance campaigns, collaborate with Sales, Client Success, Product, and Operations, and shape regional best practices in a fast-growing, hybrid work environment.

Qualifications

• 7+ years of experience in Ad Operations, AdTech, or digital advertising; at least 1 year in a managerial role.
• Strong technical expertise in programmatic advertising, including campaign setup, optimisation, troubleshooting, and measurement.
• Hands-on experience managing both branding and performance campaigns.
• Proven people management experience and ability to drive operational improvements.
• Experience managing KPIs and SLAs and overall campaign performance.
• Deep knowledge of the Spanish advertising market and media agency landscape.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• Autonomous, analytical, and business-oriented mindset.
• Fluency in Spanish and English.

Responsibilities

• Lead, manage, and develop the Spanish Operations team to drive performance and growth.
• Oversee the execution and optimisation of branding and performance campaigns.
• Monitor KPIs, SLAs, and campaign performance to identify improvement opportunities.
• Implement regional best practices, improve workflows, and scale operations.
• Provide technical support through campaign analysis, troubleshooting, and performance insights.
• Act as main Operations contact for Spanish market leadership; collaborate with Sales, Client Success, Product, and Operational Excellence.

Skills

Team leadership

Programmatic advertising

Campaign management

KPI & SLA management

Cross-functional collaboration

Spanish and English fluency

Tools

DSPs & programmatic platforms

Campaign analytics tools

Job description

We’re looking for a Ad Operations Market Lead to join our team in Madrid and play a key role in shaping the future of neuro-contextual advertising at a global scale.

Who We Are

Seedtag is the leading Neuro-Contextual Advertising Company.

We are redefining how advertising works in a privacy-first world by moving beyond keywords and cookies, towards understanding human emotion, intent, and context.

Powered by advanced AI and neuroscience, our proprietary technology, Liz, delivers a deep, human-like understanding of content and attention. This enables brands to connect with audiences at the right moment, in the right mindset, with ads that are relevant, engaging, and respectful of the user experience.

Founded in 2014 by two ex-Googlers, Seedtag has grown into a global company with 500+ Seedtaggers across 17 countries, backed by €250M in funding, and expanding rapidly across the open web and Connected TV.

We’re not just building technology, we’re rewriting the rules of advertising.

Your Challenge

As Ad Operations Market Lead, you will:

• Team Leadership: Lead, manage, and develop the Spanish Operations team, including Operations Managers, fostering performance and professional growth.
• Campaign Operations: Oversee the execution and optimisation of branding and performance campaigns, ensuring quality and efficiency.
• Operational Performance: Monitor KPIs, SLAs, and campaign performance, identifying opportunities for improvement.
• Process Optimisation: Implement regional best practices, improve workflows, and drive operational efficiency and scalability.
• Technical Support: Ensure strong support to Client Success through campaign analysis, troubleshooting, and performance insights.
• Stakeholder Management: Act as the main Operations point of contact for Spanish market leadership, collaborating with Sales, Client Success, Product, and Operational Excellence.

What You’ll Need to Succeed

• 7+ years of experience in Ad Operations, AdTech, or digital advertising, including at least 1 year in a managerial role.
• Strong technical expertise in programmatic advertising, including campaign setup, optimisation, troubleshooting, and performance measurement.
• Hands-on experience managing both branding and performance campaigns.
• Proven people management experience, developing teams and driving operational improvements.
• Experience managing KPIs, SLAs, and operational performance.
• Strong knowledge of the Spanish advertising market and media agency landscape.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• Autonomous, analytical, and business-oriented mindset.
• Fluency in Spanish and English.

It Would Be a Plus If You

• Have previous experience working at a media agency.
• Have led operational transformation or process improvement initiatives.
• Are familiar with multiple DSPs and programmatic platforms.
• Have worked in international or matrix organisations.

Why Join Seedtag?

This is a defining moment to join Seedtag, a company that combines scale, ambition, and soul.

Growth & Opportunity: Accelerated, hands-on development with real ownership, global projects, and internal mobility.

Flexibility: We trust you to balance work and life with flexible schedules and a hybrid model; work from home, the office, or wherever you do your best work.

Learning & Development: Access to online learning, continuous training, and optional English or Spanish group classes.

Culture that Cares: Well-being is part of how we work, supported by initiatives like SeedDay, Digital Disconnection, and team‑building moments.

Connection & Fun: Global events, offsites, celebrations, and a strong sense of belonging across all Seedtag locations.

Additional Perks

• Flexible benefits plan (restaurant, transportation, kindergarten vouchers)
• Health insurance coverage
• Gympass access to wellness and fitness programs
• Seedsave Program with exclusive discounts

Ready to Join the Seedtag Universe?

If you’re looking for a place where technology has soul, where ideas turn into impact, and where people truly come first, welcome to Seedtag.

At Seedtag, we foster an inclusive environment where everyone can thrive. We welcome diverse perspectives, as they fuel our innovation and growth. If you require any accommodations during the hiring process, please let us know. We’re committed to ensuring a positive and accessible experience.

#MakeItHappen #OneTeamOneDream #ILoveSeedtag #DreamBig