Social Media Specialist (m/f/n)

ESET; København; On-site; DKK 420,000 - 600,000; Full time

Job summary

ESET Copenhagen is seeking a Social Media & Content Specialist to craft engaging stories from cybersecurity topics for Danish audiences. You’ll turn expert conversations into videos, posts, and articles, collaborating with journalists, spokespeople and agencies to grow ESET’s local voice.

You don’t need a cybersecurity degree; curiosity, creativity, and hands-on content skills matter. If you’ve launched your own videos or social projects, this is a chance to turn a passion into a career with a

Qualifications

• 2 years of work experience in social media or content creation.
• Cybersecurity knowledge is a plus and a genuine interest in tech topics.
• Fluent in Danish (written and spoken) and proficient English.

Responsibilities

• Maintain a unified brand voice and grow an active local social media community.
• Adapt global posts and PR content for Danish markets and translate when needed.
• Collaborate with external agencies to create engaging content and materials.
• Define audiences for each channel and develop weekly content calendars.
• Create original written and audio-visual content across platforms.
• Monitor community interactions and escalate complex inquiries.
• Engage audiences with storytelling to strengthen ESET’s local presence.
• Analyze data, adjust strategies, and report results to management.
• Coordinate with influencers and bloggers for outreach.
• Contribute to storyboards for audio/video productions and apply SEO basics.

Skills

Copywriting

Proofreading

Social media monitoring

Agency collaboration

Cybersecurity understanding

Technical interpretation

Interpersonal skills

MS Office advanced

Job description

Summary

Turn cybersecurity stories into content people actually want to watch. What if your next job wasn’t just about managing social media – but about finding the story behind what’s happening in the world of cybersecurity and turning it into content people want to read, watch and share? We’re looking for a Social Media & Content Specialist in Denmark to help bring ESET’s cybersecurity expertise closer to local audiences.

Job description

You’ll work closely with our experts, journalists and local spokespersons – turning complex topics and expert conversations into engaging stories, videos and social content.

One day, you might sit down with an ESET expert for 10 minutes and turn that conversation into a press story. The next, you could be behind the camera filming a short video, editing it and getting it ready for YouTube, Instagram, Facebook or LinkedIn.

You don’t need to be a cybersecurity expert or have a specific degree. What matters is that you know how content works, you’re curious, creative and hands‑on – and you genuinely enjoy creating things from idea to final post.

If you’ve already experimented with your own videos, social channels or other content projects, even better. This could be a chance to turn something you love doing into your career – while helping one of the world’s leading cybersecurity companies have a stronger local voice in Nordics.

FUNCTIONAL RESPONSIBILITIES AND DUTIES

• Ensure a unified brand voice, while fostering an active social media community.
• Adapt and translate global social media posts and PR content for local markets.
• Work with external agencies to create content, providing necessary information and materials to achieve PR objectives.
• Define target audiences for each social media channel in collaboration with other teams.
• Implement global social media strategies locally, and develop weekly content calendars for B2B and B2C audiences in cooperation with marketing teams.
• Establish social media activity plans.
• Create and publish original written and audio-visual content across all relevant social media and content platforms.
• Manage community interactions by monitoring comments, responding to simple inquiries, and directing complex questions to ESET Support.
• Engage with the online community by developing content and storytelling activities to activate friends, fans, and followers on ESET’s social platforms.
• Conduct monthly monitoring of brand mentions, hashtags, keywords, and searches using digital analytics and media tracking tools, and document social media activities.
• Analyze marketing data, adjust strategies accordingly, and report results to senior management.
• Oversee communication with influencers and bloggers as part of ESET’s outreach efforts.
• Collaborate in creating storyboards for audio and video productions.
• Design and execute social media campaigns with researched content, appropriate hashtags, and imagery to enhance social engagement and online presence.
• Apply SEO techniques to all written content to boost engagement and web visibility.

REQUIREMENTS

Experience:

• Years of work experience: 2
• Cybersecurity experience is a plus

Knowledge:

• Experience in copy and content writing
• Experience of proof reading
• Experience in social media management monitoring
• Experience in working with external agencies
• Understanding of cybersecurity
• Ability to digest and interpret technical material
• Well-developed interpersonal and organizational skills
• MS Office: advanced

Language:

• English: C1
• Fluently in Danish, written and verbal

Communication:

• Excellent oral and written communication skills

Personal characteristics:

• Attention to detail

Primary location

Copenhagen

Time type

Full time