Social Media & PR Responsible

Bestseller Textilhandels GmbH; Brande; On-site; DKK 300,000 - 480,000; Full time

Job summary

NAME IT in Brande is seeking a creative Social Media Coordinator to plan, coordinate and publish content for Lil' Atelier and LMTD across our digital channels, ensuring each brand’s identity shines through. You will collaborate with Design, E-commerce and Marketing to bring collections to life with storytelling and a cohesive online presence.

You will manage content calendars, coordinate influencer activities and monitor KPIs, translating insights into improved content strategy and performance

Qualifications

• Experience with social media, content coordination or digital marketing.
• Interest in fashion, lifestyle or design.
• Understanding of today's social media landscape and ability to adapt trends to fit a brand.
• Enjoys planning, coordinating and making things happen.
• Comfortable working with performance data and social media KPIs.
• Speaks and writes English fluently.

Responsibilities

• Plan, coordinate and publish social media content for Lil' Atelier, while supporting selected activities for LMTD.
• Help bring new collections to life through inspiring digital storytelling.
• Maintain and coordinate the content calendar across markets.
• Collaborate with Design, E-commerce and other stakeholders for a consistent brand experience.
• Coordinate influencer collaborations and selected PR activities.
• Ensure a consistent visual identity and tone of voice across platforms.
• Monitor and report on key social media KPIs to improve content.

Skills

Social media management

Content coordination

Digital marketing

Brand storytelling

Project coordination

English fluency

Job description

Do you notice the details others overlook? Can you turn beautiful collections into inspiring digital stories? Would you like to help shape the social media presence of a brand where every detail has a purpose?

Then you may be just the one we are looking for to join our team.

YOUR TEAM

You’ll join NAME IT’s Marketing team, where we create content and campaigns for NAME IT, Lil' Atelier and LMTD. In this role, your primary focus will be Lil' Atelier, while you’ll also support selected social media activities for LMTD. Working closely with colleagues across Marketing, Design and E-commerce, you’ll help bring collections to life across our digital channels. Together, we make sure every campaign, launch and piece of content reflects the identity of each brand.

YOUR JOB

Every collection tells a story. Your role is to make sure that story continues across our social media channels. Working closely with our Design team, you’ll plan, coordinate and publish content that reflects the look, feel and identity of Lil' Atelier. While Lil' Atelier will be your primary focus, you’ll also support selected social media activities for LMTD, contributing to two brands with distinct identities and audiences. This is a role for someone who enjoys combining creativity with coordination. You’ll collaborate across teams, keep projects moving, and make sure every collection is brought to life through content that’s inspiring, consistent and true to each brand.

More specifically, you’ll:

• Plan, coordinate and publish social media content for Lil' Atelier, while supporting selected activities for LMTD.
• Help bring new collections to life through inspiring digital storytelling.
• Maintain and coordinate the content calendar across markets.
• Collaborate closely with Design, E-commerce and other stakeholders to ensure a consistent brand experience.
• Coordinate influencer collaborations and selected PR activities.
• Ensure a consistent visual identity and tone of voice across platforms.
• Monitor and report on key social media KPIs, using insights from both organic and paid performance to continuously improve our content.
• Collaborating closely with Design to ensure our collections are represented in a way that's true to the Lil' Atelier universe.
• Taking ownership of content planning and coordination across markets while working with colleagues across Marketing, Design and E-commerce.
• Seeing your work come to life across international markets and helping strengthen two brands with distinct identities.

YOUR PROFILE

You have a strong visual eye and an instinct for what makes a brand feel consistent and authentic. You're organised, proactive and enjoy working across teams to turn ideas into content that feels relevant for the audience and true to the Lil' Atelier universe.

We're also looking for someone who:

• Has experience working with social media, content coordination or digital marketing.
• Has an interest in fashion, lifestyle or design.
• Understands today's social media landscape and knows how to adapt trends to fit a brand.
• Enjoys planning, coordinating and making things happen.
• Has an understanding of paid social and is comfortable working with performance data and social media KPIs.
• Speaks and writes English fluently.

ABOUT NAME IT

For 40 years, NAME IT has been encouraged by children's straightforwardness and energy. We see the world through the eyes of children and our creativity is rooted in their loving and free spirit. At NAME IT we design clothes which allow children to express their own personality. We are proud to have a selection that features a full range of kids clothing from underwear to outerwear, always with a particular focus on our core products; jeans and outerwear. In every piece of clothing, functionality, safety, quality and responsibility are our main priorities. Brands within NAME IT: NAME IT, LMTD and Lil' Atelier. NAME IT is part of the worldwide fashion company BESTSELLER. Visit www.nameit.com or www.bestseller.com.

Lil' Atelier embraces the beauty of minimalism, natural minerals and high comfort. Our timeless pieces are made for individuality, comfortable play and for future generations to flourish.

At BESTSELLER, we own it. Every chance. Every challenge. Every choice. We're the global fashion company that’s fast paced and family run. We're the business that’s built some of the strongest brands in the industry. By empowering every individual to own their journey, we've found the courage to keep getting better. To act more sustainably. To foster diversity and provide equal opportunities. To compete more confidently. And to keep challenging the status quo. Time and time again. We are BESTSELLER - and together, we own it.