Senior Product Manager

APM Terminals; København; On-site; DKK 700,000 - 900,000; Full time

Job summary

APM Terminals in København is looking for a Global Business Development Manager to drive the growth and market adoption of Cargo Risk Management products including Value Protect, Container Protect, and Cargo Insurance. The role demands strong stakeholder engagement and commercial development skills.

The ideal candidate will have 5-7 years of Marine Cargo Insurance experience and a background in business development. Responsibilities include creating market strategies and enabling sales teams.

Qualifications

• 5‑7 years of experience in Marine Cargo Insurance, preferably as underwriting.
• Proven experience in product management or business development.
• Strong stakeholder management and communication skills.

Responsibilities

• Develop and execute business development initiatives for CRM products.
• Design and deliver training programs to enable Sales teams.
• Lead the creation of promotional content and marketing campaigns.

Skills

Underwriting experience

Stakeholder management

Communication skills

Training and marketing communications

Commercial acumen

Job description

Role Purpose

As Global Business Development Manager, you will be responsible for driving the commercial growth and market adoption of Maersk’s Cargo Risk Management portfolio — Value Protect, Container Protect, and Cargo Insurance. The focus will be on Cargo Insurance, requiring underwriting or marine cargo experience. This role combines commercial enablement, stakeholder engagement, and market development to ensure our products are well-positioned, understood, and adopted by both internal and external stakeholders. You will work closely supporting CRM Global Product Managers, Area Product, Sales and CX, and Marketing teams to translate product value into customer impact, strengthen customer relationships, and deliver revenue growth.

Key Responsibilities

• Commercial Growth & Strategy
  • Develop and execute business development initiatives to increase adoption and revenue of Value Protect, Container Protect, and Cargo Insurance.
  • Support area sales teams with tailored go-to-market strategies and enablement materials.
  • Identify and pursue new commercial opportunities, partnerships, and market segments to increase product penetration.
  • Provide input into product positioning and pricing strategies based on market insights and customer feedback.
• Sales Enablement & Training
  • Design and deliver training programs, toolkits, and playbooks to enable Sales and CX teams to effectively position and sell CRM products.
  • Act as a subject matter expert (SME) for CRM solutions, supporting Sales in customer engagements and contract negotiations and CX in cross‑selling and upselling.
  • Create clear, compelling content that translates complex product features into customer value.
• Customer & Stakeholder Engagement
  • Drive customer-facing initiatives, presentations, and campaigns to increase awareness and adoption.
  • Engage cross-functionally with Product, Ocean, and Finance teams to ensure alignment and execution.
  • Build strong relationships with internal stakeholders to champion CRM products across Maersk.
• Marketing & Communications
  • Lead the creation of promotional content, case studies, and product collateral for CRM products.
  • Collaborate with local and global Marketing teams to design campaigns and events that increase visibility and impact.
  • Develop internal communications to increase awareness and knowledge of CRM offerings across Maersk.
• Performance & Market Insights
  • Monitor performance metrics and market trends, providing insights and recommendations to CRM product managers.
  • Conduct competitor analysis to ensure Maersk maintains a differentiated market position.

Qualifications & Experience

• 5‑7 years of experience in Marine Cargo Insurance, preferably as underwriting from global insurance brokers or insurance companies.
• Proven experience as a product manager, business development, or commercial enablement in a global organization.
• Strong stakeholder management and communication skills, with the ability to engage at multiple organizational levels.
• Experience in training, marketing communications, or customer engagement.
• Commercially minded with the ability to balance customer needs and business priorities.
• Highly organized, detail‑oriented, and process‑driven.
• Experience in logistics, insurance, or risk management.

Key Success Measures

• Growth in revenue and adoption of CRM products (Value Protect, Container Protect, Cargo Insurance).
• Increased sales team capability and confidence in positioning CRM solutions.
• Positive feedback from customers and internal stakeholders.
• Strong visibility of CRM products across the business.

Maersk is committed to a diverse and inclusive workplace, and we embrace different styles of thinking. Maersk is an equal opportunities employer and welcomes applicants without regard to race, colour, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, pregnancy or parental leave, veteran status, gender identity, genetic information, or any other characteristic protected by applicable law. We will consider qualified applicants with criminal histories in a manner consistent with all legal requirements. We are happy to support your need for any adjustments during the application and hiring process. If you need special assistance or an accommodation to use our website, apply for a position, or to perform a job, please contact us by emailing [e-mail].