Senior Manager, User / Innovation Research

Lego Group; Billund; Hybrid; DKK 900,000 - 1,500,000; Full time

Benefits offered by this job

Family Care Leave

Insurances

Wellbeing

Colleague Discount

Bonus

Your workplace: Hybrid/onsite option

Job summary

The LEGO Group is seeking a Senior Manager, User/Innovation Research, based in Billund. You will own the research and learning agenda across multidisciplinary innovation projects, ensuring audience insight informs development and reduces market risk while guiding a team of researchers.

In this senior people-leader role within the Creative Play Lab, you’ll partner with design, engineering, marketing and strategy to translate evidence into decision-ready recommendations.

Qualifications

• Delivered user, design or innovation research informing product development in multi-disciplinary teams.
• Built mixed-methods research programmes across multiple markets to stress-test propositions.
• Led end-to-end qualitative research design, moderation and insight synthesis.
• Collaborated with design, marketing, engineering and strategy to drive decisions with evidence.
• Situated user insights with business/operational/technological constraints to show feasibility.
• Developed and coached researchers within multidisciplinary teams.

Responsibilities

• Establish a trusted research and learning agenda across innovation projects.
• Embed audience insight into play experiences and propositions.
• Provide evidence-based recommendations guiding go/no-go decisions.
• Lead and develop 3–4 researchers over 12–18 months.

Skills

User research

Design research

Innovation research

Stakeholder collaboration

Leadership

Team coaching

Multi-market research

Qualitative research

Evidence-based decisions

Strategy alignment

Job description

Job Description

About the role

As our Senior Manager, User/Innovation Research, you'll play a senior strategic role at the heart of product and proposition innovation within the LEGO Group Creative Play Lab. You'll own the research and learning agenda across multidisciplinary innovation projects, ensuring audience insight is embedded into every stage of development. By combining rigor, curiosity and creativity, you'll help teams build experiences grounded in human insight and de-risked for market success while supporting and developing a team of researchers.

This is a Senior Manager level People Leader role. This role will be based in our Billund Project House. We offer a flexible hybrid working model known as Best of Both, with 3 days in the office and 2 days working from home.

Required Qualifications

• Delivered user, design or innovation research that informed product, service or proposition development whilst working in multi-disciplinary teams.
• Built mixed-methods research programmes across multiple markets to systematically stress-test and de-risk propositions.
• Led end-to-end qualitative research design, moderation and insight synthesis.
• Deep experience collaborating with design, marketing, engineering and strategy stakeholders, and using evidence-based recommendations to drive decision-making.
• Ability to situate user insights alongside commercial and operational/technological constraints, to highlight trade-offs and ensure propositions are feasible to deliver and attractive for the business.
• Developed and coached researchers within multidisciplinary teams.

Preferred Qualifications

• Conducted research with children to inform product or experience development.
• Worked within the toys or entertainment industry.
• Applied digital research and synthesis platforms to generate actionable insights.

What you'll build

• A trusted research and learning agenda across innovation projects.
• High-quality research that informs future play experiences and propositions.
• Audience insight at the centre of innovation and proposition development.
• Evidence-based recommendations that guide decisions to proceed, iterate or discontinue concepts.
• Stronger innovation investment decisions through integrated qualitative, quantitative, experimentation and secondary research.

If you've worked in a role where you developed products, propositions or experiences within multidisciplinary teams, you'll feel at home here. What matters most is your ability to connect different sources of evidence, create compelling insight narratives and help teams make confident decisions.

Life on the team

The Creative Play Lab is the LEGO Group's innovation department, dedicated to inventing the future of LEGO play. The Experimental Research Team serves as the audience and research experts, pioneering new ways to understand children and future play needs. You'll join a collaborative environment where strategic thinking, strong stakeholder partnerships, coaching and mentoring are valued. Together, the team creates meaningful learning that helps shape future products, propositions and experiences.

What success looks like

You'll establish a trusted research agenda, embed audience understanding into innovation processes and help teams make stronger proposition decisions. Over the next 12 to 18 months, the team will focus on annual innovation missions delivered in 12-month cycles. You'll work closely with design, engineering, marketing, analytics, strategy, quantitative research and experimentation partners while leading and developing 3 to 4 researchers. Success means helping teams explore, assess and advance innovation opportunities through evidence-based decisions.

What's in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace: Your workplace will be the office, store or factory specified in this advert.
• Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.