Senior eCommerce UX/UI Designer - AI-Driven Growth

WON; Denmark; Hybrid; DKK 600,000 - 900,000; Full time

Job summary

WON is seeking a senior digital designer to lead high-conversion experiences across premium DTC brands. You will own end-to-end design from acquisition to retention, leveraging AI-native tools and a fast-shipping design system.

You will collaborate with a VP of Design and contribute to scalable, brand-aligned experiences across multi-brand campaigns. Ideal candidates bring 5+ years in digital design, a standout premium portfolio, mastery of Figma, and comfort quantifying impact through metrics.

Qualifications

• 5+ years in digital design, agency or in-house.
• Strong ecommerce / DTC experience.
• A portfolio of modern, premium work, not template-driven.
• Mastery in Figma.
• Strong typography instincts, real ones.
• Taste that holds up under scrutiny: you can articulate why a design decision is right, not just that it feels right.
• Comfortable being measured by impact, not just output.
• Familiarity with AI design tools such as Claude Design or Figma MCP, or genuine interest in building them into your workflow.

Responsibilities

• Design high-conversion sites and landing pages that still feel premium, the kind that belong in the top 1%.
• Design the full customer journey: acquisition landing flows, onboarding, collection architecture, PDP storytelling, cart and checkout, retention and member UX.
• Design growth creative: paid social landing pages, advertorials, quiz flows, product education, bundles and upsell, offer frameworks that feel intentional, not desperate.
• Build and maintain component libraries and design systems that scale across brands and campaigns.
• Use Claude Design, Figma MCP, and automated asset generation to reduce production time without reducing quality.
• Present work with conviction, backed by session replays, cohort behavior, and voice of customer.

Skills

Digital design

Ecommerce / DTC

Figma mastery

AI design tools

Design systems

Premium branding

Job description

WON is seeking a senior digital designer to lead high-conversion experiences across premium DTC brands. You will own end-to-end design from acquisition to retention, leveraging AI-native tools and a fast-shipping design system.

You will collaborate with a VP of Design and contribute to scalable, brand-aligned experiences across multi-brand campaigns. Ideal candidates bring 5+ years in digital design, a standout premium portfolio, mastery of Figma, and comfort quantifying impact through metrics.