Senior Director, Global Marketing Strategy

Zealand Pharma U.S.; Søborg; On-site; DKK 1,800,000 - 2,400,000; Full time

Job summary

Zealand Pharma A/S in Denmark seeks a Senior Director, Global Marketing Strategy to translate brand strategy into customer engagement, multichannel plans, and launch readiness across markets.

You will build the marketing function, define budgets and performance metrics, and lead campaigns that comply with promotional reviews, collaborating with Medical Affairs, Market Access, and the U.S. organization.

Qualifications

• Extensive experience in brand strategy within pharma or biotech.
• Senior leadership responsibility in global or regional launches.
• Experience with omnichannel and digital engagement strategies.
• Strong promotional compliance knowledge and processes.
• Experience managing budgets, agencies, and marketing analytics.
• International, matrixed work experience; alliance or partner models.
• Fluent English; Master degree in Life Sciences or Business; MBA is a plus.

Responsibilities

• Define brand strategy and value proposition.
• Develop the go-to-market and multichannel marketing plans.
• Build the marketing function, structure, and partnerships.
• Own marketing planning, budgeting, and performance metrics.
• Lead launch-readiness activities for campaigns and engagement models.
• Ensure compliance with regulatory review processes.
• Collaborate with Commercial, Market Access, and U.S. teams.

Skills

Brand strategy

Omnichannel

Digital engagement

Promotional compliance

Budget management

International collaboration

Leadership

Education

Master's degree in Life Sciences or Business

MBA (plus)

Job description

Does it excite you to build the marketing engine for an upcoming obesity and metabolic health launch, and do you have experience with turning brand strategy into integrated, compliant go-to-market plans? If this sounds like you, and you are ready to take on a broad area of responsibilities, then you could be our new colleague.

Your new position

As Senior Director, Global Marketing Strategy, you will build and lead the marketing capabilities that bring Zealand Pharma's medicines to healthcare professionals and patients. The role translates brand strategy into customer engagement, channel, and campaign plans, and creates the foundation for a scalable marketing organization. You will be the commercial voice in building the core brands towards a successful launch.

We offer exciting responsibilities:

• Define brand strategy, including positioning, segmentation and brand building to a strong value proposition
• Develop the go-to-market and marketing strategy, translating brand strategy into integrated, multichannel plans
• Build the marketing function, including team structure, processes, and agency and vendor partnerships
• Own marketing planning, budgeting, and performance measurement
• Lead launch-readiness activities for marketing, e.g. campaigns, tools, and customer engagement models
• undefined
• Ensure promotional activities comply with regulatory and internal review requirements, in partnership with Medical Affairs and Legal
• Collaborate with Commercial, Market Access, and the U.S. organization to align execution across markets

Your profile

You are a strategic thinker who connects market, HCP and consumer needs into a compelling story. You influence without relying on authority, bring clarity in ambiguity, and enjoy building something new in a growing organization.

• Extensive experience in brand strategy within pharma or biotech, including senior leadership responsibility
• Track record from global or regional launches, ideally in obesity, diabetes, or other metabolic or specialty areas
• Experience with omnichannel and digital engagement strategies for healthcare professionals and patients
• Solid understanding of promotional compliance and review processes
• Experience managing budgets, agencies, and marketing analytics
• Experience working in matrixed, international settings, ideally with alliance or partner models
• Master degree, e.g. life sciences, business. MBA is a plus
• Fluency in English

Your new team

You will be a member of the global commercial organization reporting into the Senior Vice President. You will be part of building the area and will work closely with our external partners and with key stakeholders, e.g. Medical Affairs, R&D, Market Access, Alliance Management.

Let’s bond and be bold

We have a unique culture, characterized by excellent teamwork and strong engagement across the organization. And we want you to help us strengthen this culture.

Making bonds is at the core of everything we do. From discovering and developing the best new peptide drugs for patients, to engaging with our partners or connecting with each other. We bond through curiosity and playfulness as a team, allowing ourselves to challenge common thinking and drive future innovation. Join us and let’s bond and be bold.

For further information, please contact Senior Vice President Mette Zacho, [e-mail].

We are committed to an inclusive recruitment process and welcome applications from all job applicants.

About Zealand Pharma A/S

Zealand Pharma A/S (Nasdaq: ZEAL) is a biotechnology company focused on advancing medicines for obesity and metabolic health. Combining more than 25 years of peptide R&D expertise with a proprietary data platform that leverages advanced data-driven and AI/ML approaches, Zealand Pharma aims to lead a new era in obesity and metabolic health. To date, more than ten Zealand Pharma-invented drug candidates have entered clinical development, of which two products have reached the market and three candidates are in late-stage development. The Company has collaborations with global pharmaceutical and biotechnology partners for research, development, and commercialization. Founded in 1998, Zealand Pharma is headquartered in Copenhagen, Denmark, with a U.S. presence in Boston, Massachusetts. Learn more at www.zealandpharma.com.