Senior Director, Global Marketing

Demant; Bulbjergbakke; Hybrid; DKK 1,400,000 - 2,200,000; Full time

Benefits offered by this job

Work-life balance

Healthy canteen, fruit, coffee and tea

Fitness facilities and classes

Working from home furniture

Employee clubs and networks

Job summary

Demant is hiring a Senior Director of Digital Marketing to lead our global Digital Marketing organization within Hearing Aids. You will manage an international team spanning demand generation, marketing automation, digital activation, and web performance to drive commercial growth.

You will translate brand ambitions into scalable digital execution, leverage analytics and AI to optimize campaigns, and collaborate with Brand Management, Sales and markets to align digital with business goals.

Qualifications

• 10+ years of digital marketing experience with several years in senior leadership.
• Experience in international B2B or B2B2C with complex journeys across markets.
• Proven leadership of sizeable teams in areas like demand generation, automation, activation, web, performance marketing or marketing tech.
• Track record of measurable commercial impact through digital marketing.
• Strong stakeholder management across Marketing, Sales, technology and markets.
• Analytical, data-driven mindset and curiosity about AI.

Responsibilities

• Lead and develop the global Digital Marketing organization, building capabilities and accountability.
• Drive digital demand generation and customer journey activation across markets.
• Turn data and analytics into actionable recommendations and use automation and AI to improve relevance and ROI.
• Develop web, digital experience and performance management to measure commercial contribution.
• Build scalable global frameworks enabling markets to execute while addressing local needs.

Skills

Digital marketing leadership

Demand generation

Marketing automation

Digital activation

Web optimization

Performance marketing

Marketing technology

Team leadership

Strategic thinking

Stakeholder management

Job description

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Senior Director, Digital Marketing– Hearing Aids

Do you want to shape the future of digital marketing in a global hearing healthcare business and turn digital capabilities into measurable commercial impact?

Demant develops and produces cutting-edge, high-quality hearing aids with focus on helping people with hearing loss to get a better quality of life all over the world.

We are looking for an experienced Senior Director, Digital Marketing, to lead our global Digital Marketing organization within Hearing Aids.

This is a unique opportunity to shape the future of digital marketing in a global hearing healthcare business, lead a talented international team and make a visible contribution to customer engagement and commercial growth.

Your role

You will lead an international team of approximately 30 digital marketing specialists based in Smørum and Warsaw, with expertise spanning demand generation, marketing automation, digital activation, web excellence, performance marketing and digital projects.

Working closely with Brand Management, Sales, markets and other global functions, you will strengthen digital marketing as an integrated driver of commercial execution and growth.

You will set the direction for Digital Marketing and translate business and brand ambitions into scalable, customer-centric digital execution.

You will:

• Lead and develop the global Digital Marketing organization, building strong capabilities, collaboration and accountability.
• Drive digital demand generation and customer journey activation across markets.
• Turn data and analytics into actionable recommendations, and use automation and AI to improve relevance, targeting, effectiveness and productivity.
• Develop web, digital experience and performance management excellence, including how we measure commercial contribution and return on marketing investment.
• Build scalable global frameworks that enable markets to execute effectively while responding to local commercial needs.

Partner closely across Global Marketing, Sales and markets to make digital an integrated part of commercial execution.

What we are looking for

You are a Senior Digital Marketing Leader who combines strategic thinking, commercial understanding and strong execution.

We expect you to bring:

• 10+ years of experience in digital marketing, including several years in a senior leadership role.
• Solid experience from an international B2B or B2B2C organization with complex customer journeys, multiple markets and a global/local operating model.
• Proven experience leading sizeable teams and, ideally, leaders across areas such as demand generation, marketing automation, digital activation, web, performance marketing or marketing technology.
• A proven track record of creating measurable commercial impact through digital marketing.
• Strong stakeholder management skills and the ability to work across Marketing, Sales, technology and markets.
• An analytical, data-driven mindset and curiosity about emerging technologies and AI.

As a leader

You create clarity in complex environments, foster trust through openness and transparency, and build strong teams while developing talent.

You are comfortable operating at senior level, simplifying complexity and balancing customer needs, brand ambitions and commercial priorities.

You will join the Global Marketing Leadership team, reporting to the Senior Vice President of Global Marketing, at an exciting time as we continue to build a strong commercial organization with end-to-end accountabilities and close collaboration across functions and markets.

You will play a key role in strengthening the digital capabilities that are increasingly critical to driving growth and engaging customers.

Besides the professional part, you can also look forward to:

• Work-life balance.
• Healthy canteen, fruit, coffee and tea.
• Fitness facilities and classes.
• Working from home furniture.
• Employee clubs and networks.

We expect to hold the 1st interview on Monday the 11th and Wednesday the 13th of November and the 2nd interview on the 25th, 26th and 27th of November.

Applications are only accepted via our online platform. We do not respond to inquiries from external suppliers.

We are looking forward to hearing from you.

At Demant, we value diversity,equityand inclusion (DE&I),andwe are committed to creating an inclusive working environment. We welcome applications from all qualified candidates regardless of ethnic background, personality, age, gender, and education. Diversity is part of our cultural DNA. Women in STEM areas are particularly encouraged to apply, as Demant supports United Nations Sustainable Development Goal 5 on gender equality. #LI-HYBRID#LI-BS1

About Demant

Demant is a world‑leading hearing healthcare and technology group built on a heritage of care, health, and innovation since 1904. The Group offers innovative technologies, solutions, and expertise to help people hear better. In every aspect, from hearing care, hearing aids and hearing implants to diagnostic equipment and services and audio solutions, Demant is active and engaged. Headquartered in Denmark, the Group employs more than 21,000 people globally and is present with solutions in 130 countries where we create life‑changing hearing health and high‑end audio and video solutions. William Demant Foundation holds the majority of shares in Demant A/S, which is listed on Nasdaq Copenhagen and among the 25 most traded stocks.