Senior CRM Associate

Joe & The Juice; København; On-site; DKK 750,000 - 1,050,000; Full time

Benefits offered by this job

Paid pension plan

Health insurance

Parental leave

Additional vacation

Job summary

Joe & The Juice in Copenhagen seeks a Senior CRM Associate, Lifecycle & Loyalty to build and optimise automated lifecycle journeys across Braze and loyalty programs. You’ll work with Amplitude, Talon.One and SQL to decide who to talk to and what to offer, sustaining growth across markets.

You will join the CRM & Promotions team at our Copenhagen HQ, report to the Head of CRM & Promotional Loyalty, and drive scalable journeys across multiple markets while coaching junior colleagues.

Qualifications

• 5-7 years in CRM or lifecycle marketing, with 3-4 years hands-on in Braze.
• Deep Braze skills: Canvas Flow, Liquid, Content Blocks, catalogs, event segmentation, A/B testing.
• Hands-on Talon.One experience: rules, rewards, QA.
• Experience designing loyalty and short-term incentives and measuring their impact.
• Fluent English.

Responsibilities

• Own and optimise lifecycle journeys in Braze across activation, engagement, retention, win-back and loyalty.
• Run a structured test-and-learn programme with A/B and multivariate tests, holdouts and incremental lift, including the cost of the incentive.
• Set up, QA and deploy loyalty rules, rewards and short-term promotions in Talon.One.
• Measure journey, cohort and promotion performance, validate that measurement can be trusted.
• Write SQL and build Amplitude dashboards used by the team and stakeholders.
• Act as CRM point of contact for markets and global teams, prioritise requests by impact with data.

Skills

CRM/Lifecycle marketing

Braze

Amplitude

SQL basics

Talon.One

English fluency

Stakeholder management

Tools

Braze

Talon.One

Amplitude

SQL

Job description

WHY WORK AT JOE & THE JUICE

JOE & THE JUICE is a people-centric food and beverage company built around culture, offering much more than just juice, sandwiches, and coffee.

We believe in four simple virtues that shape everything we do:

• Positive Attitude
• Inclusion
• Social Ties
• Growth

For us, this means that when you choose a cup-half-full mindset, welcome people from every background, build real friendships across the bar by creating great guest experiences, and use every shift as a chance to learn something new, you become more than just a Juicer; like us, you continue to search and find purpose and meaning in what you do.

From your first day, you'll be part of an international network of Juicers who support each other, celebrate wins together, and push each other to grow. You will learn by doing and move through our Moneyball career path, our internal system that tracks your performance and fast-tracks you toward promotion. Most of our leaders have earned their stripes behind the bar (fun fact: over 75% of our employees started as Juicers!), so you will always be part of a company built on that same journey. If you love a fast-paced environment, music, and people, and you like the idea of turning a job into a lifestyle, JOE can become a place to build skills, friendships, and a career that takes you across cities, countries, and roles.

JOB SUMMARY

As Senior CRM Associate, Lifecycle & Loyalty, you build, scale and optimise the automated lifecycle journeys and the loyalty and promotion mechanics that turn app users into repeat customers across all our markets. You will work across two pillars that function as one system: lifecycle in Braze, and loyalty and short-term incentives in Talon.One. Underneath both sits consumer data, which you use with Amplitude and SQL to decide who to talk to, what to offer and what to do next. You will sit in the CRM & Promotions team within Digital Marketing at our Copenhagen HQ and report to the Head of CRM & Promotional Loyalty.

KEY RESPONSIBILITIES

• Own and optimise lifecycle journeys in Braze across activation, engagement, retention, win-back and loyalty, with the incentive built in
• Run a structured test-and-learn programme with A/B and multivariate tests, holdouts and incremental lift, including the cost of the incentive
• Set up, QA and deploy loyalty rules, rewards and short-term promotions in Talon.One, and make Talon.One and Braze work as one connected system
• Measure journey, cohort and promotion performance, validate that measurement can be trusted, and investigate data discrepancies between tools
• Write SQL, and build and maintain Amplitude dashboards that the team and stakeholders actually use
• Act as the CRM point of contact for markets, franchise partners and global teams, prioritise requests by impact and push back with data when needed
• Design reusable Canvas structures, Content Blocks, Liquid logic and catalogs so one build serves many markets and segments
• Run one-off campaigns from templates, turn repeated requests into automation, and build playbooks so markets can self-serve the basics
• QA and coach junior colleagues, keep a QA checklist for every launch, and document how journeys and promotions work

WHO YOU ARE

• A critical thinker who questions assumptions, finds root causes and separates correlation from causation
• A strong stakeholder manager who can negotiate scope and timelines and present results, including negative or inconclusive ones, to senior and non-technical audiences
• Impact-driven, and you prioritise bigger wins over marginal gains
• Independent on briefs, and happy to share knowledge and coach junior colleagues
• Quality-first, with clear communication across markets and cultures
• Someone who spots repeating manual work and replaces it with automation

WHAT YOU'LL BRING

• 5-7 years in CRM or lifecycle marketing, with at least 3-4 years hands-on in Braze
• Deep Braze skills: Canvas Flow, Liquid, Connected Content, Content Blocks, catalogs, event and API-triggered journeys, segmentation, A/B and holdout testing
• Hands-on Talon.One experience: rules, rewards, audiences and QA
• Experience designing loyalty and short-term incentive mechanics and measuring their impact, including cost and incrementality
• Hands-on Amplitude experience, building dashboards and charts and using them to find insight
• Light SQL knowledge (joins, filters, aggregations) and working knowledge of APIs, JSON and webhooks
• Understanding of events, attributes, Currents and SDK basics, how they feed the warehouse, plus Branch and deep linking
• A track record of building templated, scalable journeys across several markets or journey stages
• Fluent English
• Nice to have: Braze certification, experimentation design and statistical significance, and multi-market CRM or app-based loyalty experience with sound judgement on incentives

OUR BENEFITS

We offer a benefits package that includes a paid pension plan, health insurance, parental leave, and additional vacation. Besides that, we provide some JOE-ified benefits:

• Our global headquarters is conveniently located in the heart of beautiful Copenhagen, where over 200 friendly faces come together!
• Fantastic office facilities, including a fully staffed JOE & THE JUICE bar, where we serve delicious breakfast, daily lunch, refreshing juices, and top-notch barista coffee.
• At JOE, we embrace a flat hierarchy that values every opinion, creating a welcoming space for your ideas and suggestions to thrive.
• Lively monthly social calendar filled with fun activities like running club, wine tasting, creative evenings, and Friday bars - there's always something exciting happening!
• As part of our team, you'll have the opportunity to take on a BTC (Behind the Counter) shift in one of our bars twice a year, adding a unique touch to your experience.
• Ready to turn a job into a lifestyle?

ABOUT JOE & THE JUICE

Founded in Copenhagen in 2002, JOE & THE JUICE has grown into a global fast-casual concept with more than 500 locations across 25+ countries and over 7,000 employees worldwide, with our sights set on 1,000 stores by 2028.

Our people-centric culture and sustainability agenda are part of our Nordic heritage, and remain central to our commitment to a better future. Along the way, internal workshops and mentorship sharpen your skills, while exchange programs and international assignments can take you across our markets.