Senior Brand Marketing Manager

lego; Billund; Hybrid; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague D

Job summary

LEGO is seeking a Senior Brand Marketing Manager to lead the Nordic Brand Marketing team and shape audience, portfolio and campaign strategies that strengthen the LEGO Brand and accelerate growth across Nordic markets.

You'll translate global direction into locally relevant, commercially impactful plans and guide execution across audiences, themes and campaigns while inspiring the team as part of the Nordic Marketing Leadership Team.

Qualifications

• Experience turning brand/audience strategy into executable plans.
• Go-to-market strategies translating business direction into market plans.
• Influencing stakeholders across functions to deliver outcomes.
• Led brand/audience teams with measurable commercial impact.
• Translating strategy into execution that strengthens performance.
• Managing significant marketing investments with clear commercial ownership.
• Directed business performance management to shape priorities.
• Optimising marketing campaigns based on performance measures.
• Guiding teams through change management initiatives.

Responsibilities

• Lead, coach Nordic Brand Marketing team with clear priorities and accountability.
• Define and lead Nordic go-to-market, brand and audience strategies.
• Turn strategy into integrated activation across paid, owned, earned and shared channels.
• Own marketing performance and commercial delivery across audiences, themes and launches.
• Manage significant marketing investments balancing short-term delivery with long-term brand building.
• Use campaign and performance measures to improve marketing effectiveness.
• Partner with Sales and Operations to identify growth opportunities.
• Build partnerships across Nordic and global teams to deliver joined-up plans.

Skills

Brand strategy execution

Go-to-market strategy

Stakeholder influence

Team leadership

Strategy to execution

Marketing investments

Performance management

Campaign optimization

Change management

Job description

About the role

As our Senior Brand Marketing Manager on a permanent contract, you'll lead the Nordic Brand Marketing team and shape audience, portfolio and campaign strategies that strengthen the LEGO® Brand and accelerate business growth across Nordic markets. You'll turn global direction into locally relevant, commercially impactful plans. You'll also guide execution across audiences, themes and campaigns, while inspiring the team and contributing to the Nordic Marketing Leadership Team.

Please note: This position is based in Billund and follows a hybrid working model with 3 days in the office and up to 2 days remotely. Relocation support isn't offered for this role.

Required Qualifications

• Managed brand or audience strategies from planning through execution.
• Built go-to-market strategies that translated business direction into market plans.
• Influenced stakeholders across functions and organisational levels to deliver shared outcomes.
• Led brand or audience teams with measurable and documented commercial impact.
• Translated strategy into successful execution that strengthened audience or business performance.
• Managed significant marketing investments with clear ownership of commercial outcomes.

Preferred Qualifications

• Directed business performance management using results to shape priorities and actions.
• Optimised marketing campaigns based on performance and effectiveness measures.
• Guided teams or organisations through change management initiatives.

What you'll build

• Lead, coach and develop the Nordic Brand Marketing team, creating clear priorities and strong accountability for delivery.
• Define and lead Nordic go-to-market, brand and audience strategies, translating global direction into locally relevant market plans.
• Turn strategy into integrated activation across paid, owned, earned and shared touchpoints, with clear links between audiences, campaigns and commercial priorities.
• Own marketing performance and commercial delivery across audiences, themes and launches, using results to shape priorities and recommendations.
• Manage and optimise significant marketing investments, balancing short-term business delivery with long-term brand building.
• Use campaign and performance measures to improve marketing effectiveness and build a practical test-and-learn approach.
• Partner closely with Sales and Operations to identify growth opportunities, address performance challenges and bring the audience perspective into business decisions.
• Build strong partnerships across Nordic and global marketing teams, agencies, retailers and strategic partners to deliver joined-up plans and execution.
• Contribute as a member of the Nordic Marketing Leadership Team and help guide the function through transformation and change.

Life on the team

You'll join the Nordic Marketing Team within Western Europe, reporting to the Head of Marketing, Nordics. The team shapes audience plans, portfolio direction, campaigns, partnerships and commercial performance. Colleagues work with strong team spirit and a flexible hybrid rhythm. You'll bring strategic thinking, commercial judgement, a growth mindset and accountability, while helping people develop through change.

What success looks like

Success means becoming a trusted member of the Nordic Marketing Leadership Team while strengthening audience performance from strategy through execution. Over the next 12-18 months, you'll help advance audience-led planning, growth across consumer groups, marketing effectiveness and performance management. You'll work closely with the Head of Marketing, marketing leadership peers, Trade Marketing, Media and E-commerce Marketing, Brand Relations, Marketing Planning and Performance, Sales and Operations, and Western Europe and global integrated marketing teams.

What's in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague D