Senior Brand Marketing Manager

1001 LEGO System A/S; Billund; Hybrid; DKK 900,000 - 1,300,000; Full time

Benefits offered by this job

Family care leave

Life and disability insurance

Wellbeing programs

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group, based in Billund, Denmark, seeks a Senior Brand Marketing Manager to lead the Nordic Brand Marketing team and shape audience, portfolio and campaign strategies that strengthen the LEGO Brand and accelerate growth across Nordic markets.

The role is permanent with a hybrid work model: 3 days in the office and up to 2 days remotely. Relocation support isn’t offered.

Qualifications

• Managed brand or audience strategies from planning through execution.
• Built go-to-market strategies that translated business direction into market plans.
• Influenced stakeholders across functions and levels to deliver shared outcomes.
• Led brand or audience teams with measurable commercial impact.
• Translated strategy into execution that strengthened audience or business performance.
• Managed significant marketing investments with clear ownership of outcomes.

Responsibilities

• Lead, coach and develop the Nordic Brand Marketing team with clear priorities.
• Define and lead Nordic go-to-market, brand and audience strategies.
• Translate global direction into locally relevant market plans.
• Turn strategy into integrated activation across paid, owned, earned, and shared touchpoints.
• Own marketing performance and commercial delivery across audiences and launches.

Skills

Brand strategy

Go-to-market planning

Stakeholder influence

Team leadership

Strategy to execution

Marketing investment management

Job description

Just imagine turning global direction into Nordic brand growth people can see and feel. Then make it real.

About the role

As our Senior Brand Marketing Manager on a permanent contract, you'll lead the Nordic Brand Marketing team and shape audience, portfolio and campaign strategies that strengthen the LEGO® Brand and accelerate business growth across Nordic markets.

You’ll turn global direction into locally relevant, commercially impactful plans.

You’ll also guide execution across audiences, themes and campaigns, while inspiring the team and contributing to the Nordic Marketing Leadership Team.

Please note: This position is based in Billund and follows a hybrid working model with 3 days in the office and up to 2 days remotely.

Relocation support isn't offered for this role.

Required Qualifications

• Managed brand or audience strategies from planning through execution.
• Built go-to-market strategies that translated business direction into market plans.
• Influenced stakeholders across functions and organisational levels to deliver shared outcomes.
• Led brand or audience teams with measurable and documented commercial impact.
• Translated strategy into successful execution that strengthened audience or business performance.
• Managed significant marketing investments with clear ownership of commercial outcomes.

Preferred Qualifications

• Directed business performance management using results to shape priorities and actions.
• Optimised marketing campaigns based on performance and effectiveness measures.
• Guided teams or organisations through change management initiatives.

What you’ll build

Lead, coach and develop the Nordic Brand Marketing team, creating clear priorities and strong accountability for delivery.

Define and lead Nordic go-to-market, brand and audience strategies, translating global direction into locally relevant market plans.

Turn strategy into integrated activation across paid, owned, earned and shared touchpoints, with clear links between audiences, campaigns and commercial priorities.

Own marketing performance and commercial delivery across audiences, themes and launches, using results to shape priorities and recommendations.

Manage and optimise significant marketing investments, balancing short-term business delivery with long-term brand building.

Use campaign and performance measures to improve marketing effectiveness and build a practical test-and-learn approach.

Partner closely with Sales and Operations to identify growth opportunities, address performance challenges and bring the audience perspective into business decisions.

Build strong partnerships across Nordic and global marketing teams, agencies, retailers and strategic partners to deliver joined-up plans and execution.

Contribute as a member of the Nordic Marketing Leadership Team and help guide the function through transformation and change.

If you’ve worked in a role where you led brand and audience teams, delivered measurable commercial impact and turned strategy into execution, you’ll feel at home here.

What matters most is combining commercial focus with thoughtful people leadership, pragmatic execution and constructive collaboration.

Life on the team

You’ll join the Nordic Marketing Team within Western Europe, reporting to the Head of Marketing, Nordics.

The team shapes audience plans, portfolio direction, campaigns, partnerships and commercial performance.

Colleagues work with strong team spirit and a flexible hybrid rhythm. You’ll bring strategic thinking, commercial judgement, a growth mindset and accountability, while helping people develop through change.

Success looks like

Success means becoming a trusted member of the Nordic Marketing Leadership Team while strengthening audience performance from strategy through execution. Over the next 12–18 months, you’ll help advance audience-led planning, growth across consumer groups, marketing effectiveness and performance management.

You’ll work closely with the Head of Marketing, marketing leadership peers, Trade Marketing, Media and E-commerce Marketing, Brand Relations, Marketing Planning and Performance, Sales and Operations, and Western Europe and global integrated marketing teams.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Workplace - When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real. Join the LEGO® team today.

Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.