Segment Marketing Manager

ApplyMint; Holstebro Kommune; On-site; DKK 750,000 - 950,000; Full time

Job summary

Faerch, a leading provider of circular, rigid food packaging, is seeking a Segment Marketing Manager to shape value propositions and drive growth in a global market. You will translate market insights into compelling marketing initiatives that create customer impact.

This role sits at the intersection of Sales, Innovation, Sustainability, and Marketing, demanding strategic thinking and hands-on execution. You will collaborate across functions to bring ideas to life in an international

Qualifications

• Experience within B2B marketing, product marketing, segment marketing, or a similar commercial role in an international environment.
• Ability to develop marketing strategies and value propositions for customer engagement and growth.
• Strong analytical skills to translate data and market insights into actionable plans.
• Excellent communication and presentation skills in English; university degree in marketing or related field.

Responsibilities

• Own and continuously develop the segment value proposition based on market trends, customer insights and priorities.
• Design and execute marketing initiatives, campaigns, and events that drive engagement and generate leads.
• Partner with Sales, Innovation, and Sustainability to ensure a consistent go-to-market approach.
• Create sales and marketing materials that support value-based selling and strengthen conversations.
• Deliver market insights and trend analyses to keep stakeholders and customers informed.

Skills

B2B marketing

Segment marketing

International environment

English fluency

Education

Bachelor's or Master's in Marketing

Tools

CRM software

Marketing automation

Job description

About Us

Faerch is an international business, powered by strong people. We are passionate about our products and purpose to lead the food packaging industry into true circularity.

We hire to elevate. This means that we bring in people who share our dedication to raising the bar. People that continuously strive to develop.

Job Description

Do you want to shape the future of sustainable food packaging and drive growth in a global market? Join Faerch and play a key role in developing compelling value propositions that create customer impact and support our commercial success.

About Faerch

Faerch is a leading supplier of circular, rigid food packaging with integrated recycling capability. We serve food manufacturers, food service providers, and retailers around the world with our network of state-of-the-art production facilities across Europe and the US. Today, more than 5,400 employees are part of the Faerch Group, which is part of the A.P. Moller Holding.

Working at Faerch means joining a purpose-driven company focused on sustainability and innovation. We invest in your growth and offer a supportive, international environment where people thrive

Your Role

As a Segment Marketing Manager, you will drive Faerch’s success within the packaging segment by owning and evolving a compelling customer value proposition. You will translate market insights, customer needs, and sustainability ambitions into impactful marketing initiatives that generate demand, strengthen customer relationships, and support commercial growth.

Working at the intersection of Sales, Innovation, Sustainability, and Marketing, you will champion a value-based selling approach and help position Faerch as the preferred partner in sustainable packaging solutions.

What We’re Looking For

We are looking for a proactive and commercially minded marketer who combines strategic thinking with a hands-on approach. You are curious about customer needs, passionate about creating value, and motivated by working across functions to bring ideas to life.

You thrive in an international environment, enjoy collaborating with diverse stakeholders, and are comfortable balancing long-term strategy with day-to-day execution.

Key Responsibilities

• Own and continuously develop the segment value proposition based on market trends, customer insights, and business priorities.
• Design and execute marketing initiatives, campaigns, and events that drive customer engagement and generate qualified leads.
• Partner closely with Sales, Innovation, and Sustainability teams to ensure a consistent and compelling go-to-market approach.
• Create impactful sales and marketing materials that support value-based selling and strengthen customer conversations.
• Deliver market insights, trend analyses, and customer communications that keep both internal stakeholders and customers informed and engaged.

Experience & Qualifications

• Experience within B2B marketing, product marketing, segment marketing, or a similar commercial role in an international environment.
• Demonstrated ability to develop marketing strategies and value propositions that support customer engagement and business growth.
• Strong analytical skills and the ability to translate data, market trends, and customer insights into actionable plans.
• Excellent communication and presentation skills with fluency in English.
• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Experience with value-based selling, sustainability-related marketing, or packaging solutions is an advantage.

Success in This Role

Within your first year, you will have strengthened and activated the segment value proposition across key customer touchpoints, increased engagement through targeted marketing initiatives, and provided valuable support to the sales organization through effective tools, insights, and lead generation activities.

Long term, your work will contribute to accelerating growth within the segment while reinforcing Faerch’s position as a sustainability leader in the packaging industry.

Meet the Team

You will join our Commercial Excellence team, a collaborative and international group focused on driving commercial growth and customer value creation. We work closely with colleagues across Sales, Innovation, Sustainability, and other business functions to ensure our customers experience the full value of partnering with Faerch.

Are You the One We’re Looking For?

Do you enjoy turning market insights into meaningful customer value and thrive in a role where your ideas can influence both strategy and growth? If so, we'd love to hear from you.

Location / On-site expectations:

This role requires regular on-site presence and close collaboration with colleagues and stakeholders. Therefore, we are prioritising candidates who are based within reasonable commuting distance of our Faerch site in either Holstebro, Denmark or Ely, UK.
Please note that this is not a fully remote role.

About the Team

What is is like to be part of Faerch Group?

Working at Faerch means becoming part of an international organisation committed to ensuring a sustainable future by creating true circularity in food packaging. Our organisation is made up of dedicated individuals working together to achieve our purpose and continuously strenghten our business.

We believe that individual growth is essential to our collective success, and you can expect support for your professional and personal development.