Segment Marketing Manager

Færch Plast Group; Holstebro Kommune; On-site; DKK 600,000 - 800,000; Full time

Job summary

Færch Plast Group in Holstebro, Denmark is seeking a Segment Marketing Manager to lead marketing initiatives for sustainable food packaging. This role focuses on developing compelling value propositions that enhance customer engagement and support growth.

The ideal candidate possesses strong B2B marketing experience, analytical skills, and a passion for sustainability. You will work collaboratively within an international team, driving Faerch's success across markets while contributing to a more sustainable future.

Qualifications

• Experience in B2B marketing or similar in an international setting.
• Ability to develop strategies that support customer engagement.
• Fluency in English with strong presentation skills.

Responsibilities

• Own and develop the segment value proposition.
• Execute marketing initiatives and campaigns.
• Collaborate with sales and innovation teams.

Skills

B2B marketing

Analytical skills

Communication skills

Value-based selling

Education

Bachelor's or Master's degree in Marketing or Business

Job description

Do you want to shape the future of sustainable food packaging and drive growth in a global market? Join Faerch and play a key role in developing compelling value propositions that create customer impact and support our commercial success.

About Faerch

Faerch is a leading supplier of circular, rigid food packaging with integrated recycling capability. We serve food manufacturers, food service providers, and retailers around the world with our network of state-of-the-art production facilities across Europe and the US. Today, more than 5,400 employees are part of the Faerch Group, which is part of the A.P. Moller Holding.

Working at Faerch means joining a purpose-driven company focused on sustainability and innovation. We invest in your growth and offer a supportive, international environment where people thrive.

Your Role

As a Segment Marketing Manager, you will drive Faerch’s success within the packaging segment by owning and evolving a compelling customer value proposition. You will translate market insights, customer needs, and sustainability ambitions into impactful marketing initiatives that generate demand, strengthen customer relationships, and support commercial growth.

Working at the intersection of Sales, Innovation, Sustainability, and Marketing, you will champion a value‑based selling approach and help position Faerch as the preferred partner in sustainable packaging solutions.

What We’re Looking For

We are looking for a proactive and commercially minded marketer who combines strategic thinking with a hands‑on approach. You are curious about customer needs, passionate about creating value, and motivated by working across functions to bring ideas to life.

You thrive in an international environment, enjoy collaborating with diverse stakeholders, and are comfortable balancing long‑term strategy with day‑to‑day execution.

Key Responsibilities

• Own and continuously develop the segment value proposition based on market trends, customer insights, and business priorities.
• Design and execute marketing initiatives, campaigns, and events that drive customer engagement and generate qualified leads.
• Partner closely with Sales, Innovation, and Sustainability teams to ensure a consistent and compelling go‑to‑market approach.
• Create impactful sales and marketing materials that support value‑based selling and strengthen customer conversations.
• Deliver market insights, trend analyses, and customer communications that keep both internal stakeholders and customers informed and engaged.

Experience & Qualifications

• Experience within B2B marketing, product marketing, segment marketing, or a similar commercial role in an international environment.
• Demonstrated ability to develop marketing strategies and value propositions that support customer engagement and business growth.
• Strong analytical skills and the ability to translate data, market trends, and customer insights into actionable plans.
• Excellent communication and presentation skills with fluency in English.
• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Experience with value‑based selling, sustainability‑related marketing, or packaging solutions is an advantage.

Success in This Role

Within your first year, you will have strengthened and activated the segment value proposition across key customer touchpoints, increased engagement through targeted marketing initiatives, and provided valuable support to the sales organization through effective tools, insights, and lead generation activities.

Long term, your work will contribute to accelerating growth within the segment while reinforcing Faerch’s position as a sustainability leader in the packaging industry.

Meet the Team

You will join our Commercial Excellence team, a collaborative and international group focused on driving commercial growth and customer value creation. We work closely with colleagues across Sales, Innovation, Sustainability, and other business functions to ensure our customers experience the full value of partnering with Faerch.

Are You the One We’re Looking For?

Do you enjoy turning market insights into meaningful customer value and thrive in a role where your ideas can influence both strategy and growth? If so, we'd love to hear from you.

How to Apply

Please submit your application via the link and tell us why you're the right match for the role.

If you have any questions, please reach out to Joel Vargas Sánchez, Senior Director, Commercial Excellence, at [e-mail].

Location / On‑site expectations

This role requires regular on‑site presence and close collaboration with colleagues and stakeholders. Therefore, we are prioritising candidates who are based within reasonable commuting distance of our Faerch site in either Holstebro, Denmark or Ely, UK. Please note that this is not a fully remote role.