Product Owner

Kommunikationsforum; København; On-site; DKK 700,000 - 1,000,000; Full time

Job summary

DFDS A/S is seeking a technically oriented Product Owner to lead the evolution of Customer Data and Identity Platform initiatives. You will drive CIAM, consent management, and platform adoption across our customer journey, working with engineers, marketing, and cross‑functional teams in a mobile and multi‑business context.

The role requires hands‑on platform thinking, GDPR alignment, and the ability to translate complex requirements into scalable, secure, user‑centric capabilities.

Qualifications

• Previous experience as a Product Owner delivering platform/technology‑driven products.
• Experience working in an agile and cross‑functional environment.
• Hands‑on experience with CIAM, consent management, or related customer data platforms.
• Technical background enabling confident engagement in technical discussions.
• Experience translating GDPR into technical capabilities and platform solutions.
• Strong stakeholder management across teams, countries and domains.
• Ability to balance long‑term strategy with day‑to‑day execution.
• Data‑informed mindset with KPI definition and trend analysis.
• Excellent communication to align engineers, stakeholders and leadership.
• Proactive, curious mindset to improve developer experience, platform adoption and outcomes.
• Experience coaching teams and fostering ownership is a plus.

Responsibilities

• Own the vision and strategy for the Customer Data and Identity Platform Team, driving innovation and aligning processes with a user centric approach.
• Lead development and enhancement of platform initiatives, ensuring alignment with business goals and user needs.
• Collaborate with marketing and IT to translate stakeholder needs into product strategies with measurable outcomes.
• Manage and prioritize the team backlog based on business value.
• Develop and track long‑term objectives and KPIs in collaboration with stakeholders.
• Provide expertise and direction to engineering teams to maximize platform value.
• Stay ahead of trends (e.g., AI) to keep platforms competitive and innovative.
• Coach teams in structured decision‑making and foster ownership and accountability.

Skills

Product Owner

CIAM

Agile

Stakeholder mgmt

Backend tech

Data-driven

KPIs

Job description

Are you a technically-minded Product Owner with experience driving Customer Identity & Access Management (CIAM) and consent management platforms? Do you thrive at the intersection of technology, business value, and user needs, and enjoy leading the development of scalable platform solutions that empower both customers and engineering teams?

If you can answer yes and you are looking for an opportunity to shape the future of customer identity and digital trust while working alongside an ambitious and highly skilled team, then this could be the perfect role for you to grow your potential with DFDS A/S.

About the role

Be part of the movement - and play your part.

At DFDS, we're looking for a Product Owner to lead the evolution of our Customer Identity and Consent Management platforms, critical capabilities that enable secure, seamless, and compliant digital experiences across our passenger, logistics, and freight businesses. You will join Group Technology & Data Tribe, in the Customer Data and Identity platform team responsible for the development and ownership of platforms for customer identity and access management and consent solutions. You'll work at the intersection of technology, customer experience, and business strategy, shaping the future of how customers interact with DFDS. You'll collaborate closely with skilled engineers, marketing stakeholders, and product teams across the organization, translating complex needs into scalable platform solutions that create real business value.

This role will require close collaboration with engineering and requires strong platform thinking. Significant part of this role will be hands‑on execution — driving adoption of the platforms internally — and ensuring operational processes aligns consistently with our tech stack. Another important aspect of this role will be close collaboration with other engineering teams across DFDS to enable them to work more independently and efficiently with platforms.

When you join us, you will:

• Own the vision and strategy for the Customer Data and Identity Platform Team, driving innovation and aligning processes with a user centric approach.

• Lead the development and enhancement of Customer Data and Identity Platform Team initiatives, ensuring alignment with business goals and user needs.

• Work closely with group marketing and IT teams to translate stakeholder needs and market insights into product strategies that drive measurable commercial outcomes—such as increased user retention, platform stability, and engagement.

• Manage and prioritize the team backlog based on their potential to deliver business value.

• Develop and track long‑term objectives and ambitions in alignment with key stakeholders.

• Establish and track KPIs to measure the success of the product and make data‑driven decisions for continuous improvement.

• Provide expertise and direction to DFDS engineering teams, group marketing and other stakeholders to maximize the value of our platforms and systems.

• Stay ahead of emerging trends and competitor offerings, such as AI‑driven development and future CIAM solutions to ensure our product remains competitive and innovative.

• Coach and empower team members in structured decision‑making, helping them develop ownership, confidence and the ability to work in a self‑driven and collaborative way.

As our new Product Owner, you will be a part of an ambitious team with competencies with strong backend development skills and agile coaching.

It is a unique opportunity for a technically strong Product Owner who thrives in platform environments and wants to play a central role in DFDS' digital journey.

About you

We believe the strongest teams are built on diverse perspectives, technical curiosity, and a shared commitment to delivering value. As our Product Owner, you will have the opportunity to shape the future of our technical platforms and contribute to the success of our organization. You will play a key role in co‑owning and delivering against the overall vision for our commercial engagement technologies as part of a wider product ownership group.

We are looking for someone who can confidently bridge business and technology, translate complex requirements into clear priorities and work closely with engineers to deliver scalable, secure and user‑centric platform capabilities. You thrive in collaborative environments, influence stakeholders through strong communication, and are motivated by turning vision into tangible outcomes.

To succeed in this role, we believe you bring:

• Previous experience as a Product Owner, successfully delivering platform or technology‑driven products driving user‑centric innovation.

• Experience working in agile and cross‑functional environment.

• Hands‑on experience with Customer Identity & Access Management (CIAM), consent management, or related customer data platforms.

• A technical background as a backend developer, solution architect, platform engineer, or similar, enabling you to engage confidently in technical discussions and challenge solution designs.

• Experience translating regulatory requirements such as GDPR into technical capabilities, processes and platform solutions.

• Strong stakeholder management skills with the ability to navigate complex environments across teams, countries and business domains.

• The ability to balance long‑term product strategy with day‑to‑day execution, ensuring continuous value delivery and platform adoption.

• A data‑informed mindset with experience defining KPIs, analyzing trends and using insights to guide product decisions.

• Excellent communication skills and the ability to align engineers, business stakeholders and leadership around a common vision.

• A proactive and curious approach, challenging the status quo and identifying opportunities to improve developer experience, platform adoption and business outcomes.

• Experience coaching teams, facilitating decision‑making, and fostering ownership and accountability is considered an advantage.

Working at DFDS

Join the movement and grow with us.

It is important to us that DFDS is a great workplace with a diverse and vibrant community and a healthy work/life balance with flexible work arrangements. Our newly built headquarters in Copenhagen is a unique, modern workplace. Here we enjoy different work zones, quiet zones, our own game room, fitness facilities, cantina and café and a rooftop terrace with a beautiful ocean view, all just 5 minutes from the nearest train & metro station.

When you join us, you will become a part of Technology & Innovation (T&I), one of DFDS’ five divisions.

While you are with us, we want you to develop and move yourself. At DFDS, we believe that development happens first and foremost through activities in the workplace, and if needed we will also offer training courses that can directly support you in your role.

We hope you will join the movement and grow with us.

Application deadline: October 4th.

Is there something you need to know, we haven't covered here, please do not hesitate to reach out to Hasan Ünal, [e-mail].

We look forward to hearing from you.